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Gray skincare serum bottle with 'COUNTER' branding on a white background
Two yellow droplets on a white background
Close-up of a person applying a skincare product with a yellow hue to their face.
Two light grey skincare bottles with a yellow serum on a white background
Woman holding a small light grey bottle of counter product against a white background
Close-up of yellow serum with a soft focus background

All Bright Vitamin C Serum

Powered by two ultra-stable forms of vitamin C to deliver instant luminosity and a renewed glow.

4.9
Rated 4.9 out of 5 stars
331 Reviews
$89
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Benefits
  • Brighten
  • Even Tone
  • Radiance
  • Renew

Our advanced brightening serum, powered by two ultra-stable vitamin C forms, delivers immediate radiance and even tone. This formula features antioxidant-fueled turmeric and camu camu extracts that defend against drying environmental stressors. Reveal skin that is fresh and luminous.

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Clinically Demonstrated to:*
  • Improve skin radiance/brightness
After four weeks:**
  • [ 100% ] said skin looks renewed and less dull
  • [ 100% ] said skin feels smoother and hydrated
  • [ 94% ] said skin tone looks more even
After eight weeks:***
  • [ 100% ] said skin looks brighter
  • [ 100% ] said leaves skin glowing
  • [ 97% ] said skin looks more youthful
  • *Based on a 32-subject clinical study after eight weeks
  • **Based on a 32-subject consumer perception study after four weeks of use
  • ***Based on a 32-subject consumer perception study after eight weeks of use

FORMULATION FACT 01

We formulate our All Bright C Serum with citrus oils Citrus Aurantium Dulcis (Orange) Peel Oil which imparts fragrance while diligently limiting furocoumarins -- natural citrus compounds that can cause skin irritation when exposed to UV light. As always, wear sunscreen as part of a daily healthy skin care regimen.

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FORMULATION FACT 02

We chose naturally-derived phytic acid instead of ethylenediaminetetraacetic acid (EDTA) salts designed to improve stability and enhance preservation of our products. Manufacturing EDTA and its salts involves reacting ethylenediamine, a harmful substance associated with reproductive toxicity. Unfortunately, EDTA and its salts may contain trace amounts of this substance. EDTA and its salts are also persistent and can harm the environment.

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FORMULATION FACT 03

You’ll never see “Parfum/Fragrance” among our ingredients – full ingredient transparency, always.

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    4.9
    Rated 4.9 out of 5 stars
    Based on 331 reviews
    Reviews Summary
    Customers say this vitamin C serum creates a noticeable glow and brightens skin tone. Many reviews mention its smooth, silky texture and pleasant fragrance. Users report it helps fade dark spots and improves overall skin appearance, with some seeing results within days or weeks. The serum absorbs well without feeling greasy or sticky. Many customers describe it as their favorite product and express loyalty, having used it for years. Common feedback includes improved hydration and skin texture. While most praise the formula, one customer noted adjusting to its different consistency compared to oilier serums.
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    331 reviews
    • Susan N.
      Verified Buyer
      I recommend this product
      Your skin type: Normal, Sensitive
      Your skin concerns: Dullness, Fine Lines & Wrinkles
      How long have you used the product? Less than a month
      Rated 5 out of 5 stars
      2/18/26
      Great product

      I am a fan of All Bright serum. Have been since I initially purchased from Beauty Counter. I previously took a before picture of my face and took one after using the product a couple of weeks and definitely saw more even skin tone. I stopped using it for quite a while and am happy it’s available again.

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    • Maryann D.
      Verified Buyer
      I recommend this product
      Your skin type: Normal
      Your skin concerns: Dullness, Fine Lines & Wrinkles
      How long have you used the product? Less than a month
      Rated 5 out of 5 stars
      2/14/26
      Skin Brightener

      I've used this in the past, so I'm happy it's back. I love how it brightens my skin.

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    • Rene H.
      Verified Buyer
      I recommend this product
      Your skin type: Normal, Sensitive
      Your skin concerns: Dryness, Uneven Skin Tone, Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      2/13/26
      My daily go to

      I spent too much time at the pool without sunscreen in my youth. This serum really does a great job of fading my sun spots and brightening my complexion. During the change over to Counter, I had to try a different brand. Counter is still my first choice!

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    • Stephanie K.
      Verified Buyer
      I recommend this product
      Your skin type: Normal
      Your skin concerns: Dryness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      2/13/26
      Amazing serum

      My complexion is much brighter and I definitely notice when I run out as my skin looks more dull and unbalanced.

      Highly recommend this C serum!

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    • Sandra S.
      Verified Buyer
      I recommend this product
      Your skin type: Dry
      Your skin concerns: Dryness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      2/11/26
      All Bright Vitamin C Serum

      I absolutely love the All Bright Vitamin C Serum! It is silky smooth and makes my skin so soft. Love love love it!!!! 😍

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