GIFT WITH PURPOSE

SHOP HOLIDAY COLLECTION

a note from gregg

This holiday season, we're choosing gratitude...

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HOLIDAY COLLECTION

Shop sets
For the skin enthusiast
Mini Serum Heroes – 5 ml x 3
Mini Serum Heroes

Experience our three hero serums for targeted skincare benefits in mini, take-anywhere sizes.

$55
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FOR THE FREQUENT FLIER
Countertime Travel Edit
Countertime Travel Edit

Our best-selling Countertime line, now in a convenient minis travel set.

$155
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Customizable Set
Jellies Collectibles: Build Your Own Set – 3-pack
Jellies Collectibles: Build Your Own Set 3-pack or 5-pack

Curate your perfect set. Hand-pick glossy shades to design a personalized 3- or 5-pack of our exclusive, limited-edition jellies.

$55
2 Quantities
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FOR THE HYDRATION HERO
Soft Touch Trio – 30 mL / 1 fl. oz. x 3
Soft Touch Trio

Soften dry hands with this limited-edition trio of lightweight, fast-absorbing creams that soothe and hydrate.

$42
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FOR THE CONSUMMATE HOSTESS
Daily Hand Rituals – 237 mL / 8 fl oz x 2
Daily Hand Rituals

Softening hand wash and hand lotion duo in a limited-edition tangerine blossom scent.

$65
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FOR THE PRODUCT OBSESSIVE
Petit Vault Vanity
Petit Vault Vanity

A luxe, limited-edition travel vanity case to carry, or display, your favorite clean beauty essentials.

$49
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Shop sets

Mission

Counter is setting the definitive standard of clean beauty for the future. Proof over promises, always moving forward.

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Conversation

We learn and progress together, as a community of people, brands, and organizations. Conversation connects us with each other and our purpose, shaping our story of change.

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PRODUCT

Real clean products are as much about the ingredients you formulate with, as those you don’t. We believe that, while safer products should feel luxurious, they shouldn’t be a luxury. Clean is for the people.

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Advocacy

Counter is a people-powered movement using commerce as an engine for meaningful change. We fight to protect what matters.

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JOIN THE LOYALIST PROGRAM

Earn meaningful rewards when you shop and refer, plus receive special perks and exclusive access throughout the year.

  1. PRODUCT CREDIT 

  2. BIRTHDAY REWARD 

  3. CONNECTIONS

  4. EXCLUSIVE ACCESS 

WHAT'S IN AND WHAT'S NOT

Learn about The Never List™ & our Ingredient Philosophy

We are what we do

Discover who we are together

Make more of your story

Learn how to become a brand partner
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