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Light beige cosmetic swatch on a white background
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Set of Counter tinted moisturizer products on a white background
Skincare tube with 'Counter' branding on a white background
Light beige cosmetic swatch on a white background
Hands holding cosmetic tubes with swatches on arms against a white background
Set of Counter tinted moisturizer products on a white background

Dew Skin Tinted Moisturizer

A luminous SPF 20 tint that delivers dewy coverage while visibly improving firmness.

4.7
Rated 4.7 out of 5 stars
143 Reviews
$49
Shade
No. 1 - very fair with cool undertones
Size
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Benefits
  • UVA + UVB Defense
  • Glow
  • Firm
  • Even Tone

This sophisticated blend combines non-nano zinc oxide for safer sun defense with black currant seed oil, peony root extract, and vitamin C for evening tone. This formulation delivers immediate luminosity through sheer, glowy coverage and skincare benefits.

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Clinically demonstrated to:*
  • Visibly firm skin
  • Improve skin elasticity
  • *Based on 28-subject clinical study after eight weeks of daily use.

FORMULATION FACT 01

We formulate our Dew Skin Tinted Moisturizer SPF 20 with non-nano zinc oxide—a broad spectrum mineral-based UV filter—and avoid chemical-based UV filters such as oxybenzone, octinoxate, and octocrylene that carry concern for hormone disruption. Oxybenzone is readily absorbed through the skin and has potential to cause allergenic skin reaction upon sun exposure.

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FORMULATION FACT 02

We never use octinoxate or oxybenzone, ingredients with the potential to damage coral reefs, making our sunscreen active safer for both people and our oceans.

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    4.7
    Rated 4.7 out of 5 stars
    Based on 143 reviews
    Reviews Summary
    Customers say this tinted moisturizer provides perfect light coverage with a natural, dewy glow. Many reviews mention its smooth application and ability to even skin tone without feeling heavy or cakey. Users appreciate that it can replace foundation for daily wear while offering sun protection. Long-time customers express loyalty, with some using it for years. Common feedback includes praise for its moisturizing properties and buildable coverage. Some concerns arise about shade matching, with a few noting colors appear different than expected. Several reviews mention pump dispenser issues, though users love the lightweight feel and natural finish.
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    143 reviews
    • Jennifer F.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Combination
      Your skin concerns: Fine Lines & Wrinkles, Dullness, Uneven Skin Tone
      How long have you used the product? About a month
      Your skin tone: Light
      Your undertone: Neutral
      How would you describe the texture/finish? Lightweight, Natural, Buildable
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      12/27/25
      Just enough

      Having a tinted moisturizer gives me just enough of a color without being heavy, cakey or irritating to my skin. I use this in addition to the adaptive moisturizer and it’s a quick add to my mornings.

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    • shelly b.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin type: Combination
      Your skin concerns: Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Your skin tone: Light
      Your undertone: Cool
      How would you describe the texture/finish? Radiant, Dewy
      How often do you use makeup? Frequent User (3-5 days/week)
      Rated 5 out of 5 stars
      12/27/25
      Best for mature skin

      Love this product for my mature skin

      Was this helpful?
    • Sara S.
      Verified Buyer
      I recommend this product
      Age 25-34
      Your skin type: Dry, Sensitive
      Your skin concerns: Dryness, Dullness, Uneven Skin Tone
      How long have you used the product? About a month
      Your skin tone: Light
      How would you describe the texture/finish? Radiant, Natural, Dewy, Lightweight
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      12/27/25
      The best!

      I missed this product so much! It takes my Counter-hydrated skin to the next level of glowiness and even color. The added sunscreen makes mornings one step easier—just be careful not to rub your eyes throughout the day as the product can sting a little.

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    • Ellen N.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Dry
      Your skin concerns: Dryness, Dullness, Fine Lines & Wrinkles, Uneven Skin Tone
      How long have you used the product? About a week
      Your skin tone: Light
      Your undertone: Neutral
      How would you describe the texture/finish? Natural, Radiant, Dewy, Buildable
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      12/26/25
      All Time Fave

      The best tinted moisturizer where I have returned to it. I really like the consistency of the liquid, it applies evenly, and stays on as soon as you apply it.

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    • Lynne K.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Dry
      Your skin concerns: Dryness, Dullness, Fine Lines & Wrinkles, Redness
      How long have you used the product? Less than a month
      Your skin tone: Light
      Your undertone: Neutral
      How would you describe the texture/finish? Lightweight, Natural
      How often do you use makeup? Frequent User (3-5 days/week)
      Rated 5 out of 5 stars
      12/17/25
      Love the lightness

      So light and natural!

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