Bestseller

Skincare tube with 'Counter' branding on a white background

Light beige cosmetic swatch on a white background

Displays the light grey componentry of the Counter Dew Skin Tinted Moisturizer product.

light beige makeup swatch on a white background

Beige makeup swatch on a white background

Dew skin tube with 'Counter' branding on a white background

Brown makeup swatch on a white background

Dew Skin Tinted Moisturizer

A skincare-powered tinted moisturizer with sheer coverage, mineral SPF 20, and a luminous, dewy finish.

4.7

Rated 4.7 out of 5 stars

274 Reviews

~~$49~~ $49 0% savings

value

Shade

No. 1 - very fair with cool undertones

Size

40 ml / 1.35 fl. oz.

Purchase

Single

Subscription

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Benefits

Even Tone
SPF Protection
Brighten
Glow

Description

Everything you need for healthy-looking, glowing skin in one simple step. Sheer coverage helps even the look of skin while mineral SPF 20 protects against UVA and UVB rays. Vitamin C and black currant seed oil help brighten the look of dullness over time, while the luminous, dewy finish leaves skin looking fresh, naturally radiant, and effortlessly put together.

Learn about our certifications

Ingredients

Key Ingredients

NON-NANO ZINC OXIDE

A physical, mineral UV filter that provides broad spectrum protection against UVA and UVB rays.

BLACK CURRANT SEED OIL + PEONY ROOT EXTRACT

A nourishing botanical duo that helps promote a more even-looking, radiant complexion.

VITAMIN C

Helps visibly brighten skin for a healthy-looking glow.

ORGANIC MADAGASCAR BOURBON VANILLA

Certified organic vanilla that imparts a delicate scent.

Full List

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Ingredients

Active ingredient (%w/w): Zinc Oxide 14%
Inactive ingredients: Water, Caprylic/Capric Triglyceride, Coco-Caprylate, Trimethylsiloxysilicate, Isopropyl Palmitate, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Octyldodecyl Oleate, Ethylhexyl Palmitate, Isopropyl Myristate, Dimethicone, Magnesium Sulfate, Beeswax, Gluconolactone, Propanediol, Isoeicosane, Glycerin, Sodium Hyaluronate, Lecithin, Ribes Nigrum (Black Currant) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Solidago Virgaurea (Goldenrod) Extract, Polyhydroxystearic Acid, Polyglyceryl-3 Polyricinoleate, Isostearic Acid, Sodium Benzoate, Hydrogenated Castor Oil, Tetrahexyldecyl Ascorbate, Octyldodecanol, Octyldodecyl Stearoyl Stearate, Alcohol, Paeonia Suffruticosa Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Rosa Damascena Flower Oil, Salvia Sclarea (Clary) Oil, Citrus Aurantium Dulcis (Orange) Flower Oil, Vanilla Planifolia Fruit, Calcium Gluconate, Sodium Chloride, Mica, Tocopherol, Phenoxyethanol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492).

Ingredients

KEY BENEFITS

SHEER, SKIN-LIKE COVERAGE

Helps visibly even skin tone while letting your natural skin shine through

MINERAL SPF 20 PROTECTION

Non-nano zinc oxide provides broad spectrum protection against UVA and UVB rays

SKINCARE BENEFITS

Vitamin C and black currant seed oil help visibly brighten skin
Clinically demonstrated to help visibly firm skin and improve elasticity over time*

LUMINOUS, DEWY FINISH

Leaves skin looking fresh, naturally radiant, and effortlessly put together

FLEXIBLE SHADES

Sheer, skin-like coverage makes each of the eight shades flexible and easy to match across a range of skin tones.

*Based on 28-subject clinical study after eight weeks of daily use.

FORMULATION APPROACH

CARE BEYOND COVERAGE

We believe complexion products should do more than cover skin. That's why Dew Skin was designed with skincare benefits at its core. With every application, it delivers sheer, skin-like coverage, broad spectrum SPF protection, and a luminous, dewy glow. Over time, it helps visibly brighten and firm skin while improving elasticity.*

Clinically tested. Rigorously screened for safety. Because the best complexion products don't just cover skin—they care for it.

CLINICAL RESULTS

Clinically demonstrated to:*

Visibly firm skin
Improve skin elasticity

*Based on 28-subject clinical study after eight weeks of daily use.

TEXTURE

A silky, creamy texture that blends effortlessly into skin, with a luminous, dewy finish and a lightweight feel.

How to Use

For healthy-looking, luminous skin, apply 1-2 pumps to face and neck and blend evenly with fingertips or a brush.

For Sun Protection:
Adults and children over 6 months. Apply as needed daily, alone or on top of moisturizer. Apply liberally and evenly 15 minutes before sun exposure. Reapply at least every 2 hours. Use a water-resistant sunscreen if swimming or sweating. See Drug Facts box for complete directions and warnings.

Product in-use videos feature our creator community, including paid partnerships.

Recycling

~52% of the plastic in product container made with post-consumer recycled (PCR) resin.

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5 Shades

Skip Shade selection

Chai - dusty rose

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FIND YOUR SHADE

FORMULATION FACT 01

We formulate our Dew Skin Tinted Moisturizer SPF 20 with non-nano zinc oxide—a broad spectrum mineral-based UV filter—and avoid chemical-based UV filters such as oxybenzone, octinoxate, and octocrylene that carry concern for hormone disruption. Oxybenzone is readily absorbed through the skin and has potential to cause allergenic skin reaction upon sun exposure.

FORMULATION FACT 02

We never use octinoxate or oxybenzone, ingredients with the potential to damage coral reefs, making our sunscreen active safer for both people and our oceans.

Displays a model in the process of applying a white Counter Cream to her face.

Is Dew Skin a foundation or a tinted moisturizer?

Dew Skin is a skincare-powered tinted moisturizer that combines sheer coverage, mineral SPF 20, and skincare benefits in one effortless step. It helps even the look of
skin while leaving behind a naturally luminous, dewy finish. For light to medium, buildable coverage with skincare benefits but no SPF, try Skin Twin Featherweight Foundation.

How much coverage does Dew Skin provide?

Dew Skin provides sheer coverage that helps visibly even skin tone while imparting a luminous finish. It's designed to enhance—not mask—your complexion. For light to medium buildable coverage with natural finish, try Skin Twin Featherweight Foundation.

How do I choose my shade?

Dew Skin's sheer, skin-like coverage makes each of the eight shades flexible and easy to
wear across a range of skin tones. Choose the shade that appears closest to your skin tone.

How is Dew Skin different from a traditional tinted moisturizer?

Unlike traditional tinted moisturizers that primarily provide coverage, Dew Skin combines sheer coverage, mineral SPF 20, and skincare benefits in one formula. It immediately helps skin look more even and radiant while helping visibly brighten, firm, and improve elasticity with continued use.

Can I wear Dew Skin alone or under makeup?

Yes. Wear Dew Skin on its own for healthy-looking, naturally radiant skin, or layer it
under or with additional makeup for more coverage as desired.

Does Dew Skin provide enough sun protection?

Dew Skin contains non-nano zinc oxide to provide mineral SPF 20 broad spectrum
protection against UVA and UVB rays when used as directed. Apply liberally 15 minutes before sun exposure and reapply at least every two hours. See the Drug Facts box for complete directions and warnings.

What is non-nano zinc oxide?

Non-nano zinc oxide is a mineral UV filter that provides broad spectrum protection
against UVA and UVB rays. Its larger particle size allows it to remain on skin’s surface, where it helps reflect harmful UV rays.

What is Counter's approach to clean?

We define “clean beauty” as beauty products developed to meet a high standard for both
performance and safety.

Every Counter product is formulated with human health and safety in mind, according to publicly available criteria that guide how we evaluate ingredients, develop formulas, and make decisions about sourcing and packaging. Because transparency matters, we publicly share the standards behind our products. Read more at counter.com/thestandard

4.7

Rated 4.7 out of 5 stars

Based on 274 reviews

Reviews Summary

Generated by AI from 100 most recent customer reviews

Last updated 11/21/25

Customers say this tinted moisturizer provides perfect light coverage with a natural, dewy glow. Many reviews mention its smooth application and ability to even skin tone without feeling heavy or cakey. Users appreciate that it can replace foundation for daily wear while offering sun protection. Long-time customers express loyalty, with some using it for years. Common feedback includes praise for its moisturizing properties and buildable coverage. Some concerns arise about shade matching, with a few noting colors appear different than expected. Several reviews mention pump dispenser issues, though users love the lightweight feel and natural finish.

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Rating

Ratings

1 stars

2 stars

3 stars

4 stars

5 stars

Your skin type:

Dry

Oily

Combination

Normal

Sensitive

Your skin concerns:

Breakouts

Dryness

Oily Skin

Dullness

Fine Lines & Wrinkles

Redness

Uneven Skin Tone

How long have you used the product?

About a week

Less than a month

About a month

Over a month

Age

Under 18

18-24

25-34

35-44

45-54

55-64

65+

Your skin tone:

Fair

Light

Tan

Medium

Dark

Deep

Your undertone:

Cool

Neutral

Warm

Not Sure

How would you describe the texture/finish?

Lightweight

Radiant

Buildable

Matte

Dewy

Natural

Glossy

How often do you use makeup?

Daily

Frequent User (3-5 days/week)

On Occassion (for events)

Rarely (0-1 days/week)

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274 reviews

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Elizabeth G.
Verified Buyer
I recommend this product
Age 65+
Your skin type: Normal
Your skin concerns: Uneven Skin Tone
How long have you used the product? Over a month
Your skin tone: Light
Your undertone: Warm
How would you describe the texture/finish? Lightweight, Radiant, Dewy, Natural
How often do you use makeup? Daily
Rated 5 out of 5 stars
9/25/26
You won’t find better
If you are after a dewy, even complexion with a finish different from base foundation, this product is for you! Brings out the iridescent quality of well cared for skin. I have been using it for years and cannot live without it. Brava
Was this helpful?
Crescina Z.
Verified Buyer
I recommend this product
Age 25-34
Your skin type: Combination
Your skin concerns: Breakouts, Fine Lines & Wrinkles
How long have you used the product? Less than a month
Your skin tone: Light
Your undertone: Cool
How would you describe the texture/finish? Dewy
How often do you use makeup? Frequent User (3-5 days/week)
Rated 5 out of 5 stars
9/23/26
So good!
I’ve been using my tinted moisturizer for a few weeks now and it’s so good! I’ve had some that is so thin it doesn’t cover, or too thick that my skin can’t breathe. This one is the perfect weight. I wasn’t sure about the color but it blends so well into my skin I’m so glad!
Was this helpful?
Wendy
I recommend this product
Rated 4 out of 5 stars
9/22/26
4 Stars
This has always been one of my favorite products. I have to mix mine with a different product to get the right color but it works. I wish they'd change the packaging. When I was a consultant, I learned that there is about 2 months worth of product you can only get if you cut the top off. It's fine but a little inconvenient when I'm traveling.
Was this helpful?
Royce B.
Verified Buyer
I recommend this product
Age 65+
Your skin type: Dry
Your skin concerns: Dryness, Fine Lines & Wrinkles
How long have you used the product? Over a month
Your skin tone: Light
Your undertone: Cool
How would you describe the texture/finish? Dewy, Lightweight, Radiant
How often do you use makeup? Daily
Rated 5 out of 5 stars
9/21/26
Help for my dry skin.
The dew skin moisturizer greatly helps my dry skin giving it plenty of moisture along with a touch of natural looking color. Love it.
Was this helpful?
Ruth G.
Verified Buyer
I recommend this product
Age 65+
Your skin tone: Light
Your undertone: Neutral
How would you describe the texture/finish? Lightweight
How often do you use makeup? Daily
Rated 5 out of 5 stars
9/20/26
Dependable
Good colors choices, and I can usually empty a tube.
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Dew Skin Tinted Moisturizer

SHEER, SKIN-LIKE COVERAGE

MINERAL SPF 20 PROTECTION

SKINCARE BENEFITS

LUMINOUS, DEWY FINISH

FLEXIBLE SHADES

Clinically demonstrated to:*

FIND YOUR SHADE

FORMULATION FACT 01

FORMULATION FACT 02

COUNTER'S BLUEPRINT FOR CLEAN™

we are more together

clean is still worth fighting for

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