MAKE YOUR LIST
& CUT IT TWICE

Swipe on glossy color with our limited-edition 2026 collectible jellies. Customize the shades for your own 3- or 5-pack.

Hydrate and rejuvenate skin anytime, anywhere. Three travel-ready essentials, already packed.

A pore-purifying cleanse and a brightening finish. Two fan favorites, in one limited edition, travel-sized set.

Cleanse, sculpt, and glow with one limited edition set, including an exclusive travel-sized Lotus Glow Cleansing Balm and gua sha for lit-from-within skin.

Your favorite Neroli Nectar body duo, now in a limited edition travel set. Same softness, now sized to go.

Beauty made easy, with a new shade of Cheeky Clean Cream Blush you won't find anywhere else. Cream Blush in Bayberry, lash-lifting mascara, and an elevated bordeaux claw clip in one limited-edition set.

Soften dry hands with this limited-edition trio of lightweight, fast-absorbing creams that soothe and hydrate.

Softening hand wash and hand lotion duo in a limited-edition tangerine blossom scent.

Our best-selling Countertime line, now in a convenient minis travel set.

Our best-selling Counterglow line, now in a convenient minis travel set.

Counter is hosting beecee for the holidays. For a limited time, shop a streamlined routine by the newest brand built by our founder on the Blueprint for Clean™. Same standards, different lineup, and a new name to know—here to bring actually clean beauty to the next generation with essentials that work hard, travel well, and keep clean honest.

An advanced brightening serum powered by two ultra-stable forms of vitamin C to deliver immediate radiance and a renewed glow. Skin appears smoother, more luminous, and visibly revitalized over time.

A high-performance age-defying serum powered by Retinatural®+ Advanced Renewal Complex to visibly improve firmness and decrease the appearance of fine lines and wrinkles—without irritation.

A lightweight daily moisturizer designed to adapt to skin's changing hydration needs throughout the day for skin that feels comfortable, balanced, and healthy.

A skincare-powered tinted moisturizer with sheer coverage, mineral SPF 20, and a luminous, dewy finish.

A rich overnight renewal cream powered by Retinatural® Complex and Tetrapeptide-21 to visibly firm, smooth, and deeply replenish skin.

A targeted eye treatment powered by Retinatural® Complex and Persian Silk Tree Extract to visibly brighten dark circles, smooth crow's feet, and help revive tired-looking eyes.

A luxurious cleansing oil with a transformative oil-to-milk texture that effortlessly dissolves makeup, sunscreen, and impurities, while helping preserve skin’s essential moisture barrier.

Breathable, buildable coverage formulated with hyaluronic acid to visibly plump and smooth skin.

A lightweight daily moisturizer powered by Retinatural® Complex to visibly firm, smooth, and hydrate skin with lasting comfort.

A lightweight hydrating essence infused with mineral-rich deep sea water and fermented sugars to replenish hydration, support radiance, and prepare skin for the rest of your routine.

An advanced hydration serum powered by three forms of hyaluronic acid to help improve elasticity, boost bounce, and leave skin visibly glowing.

A creamy skin-softening cleanser with a delicate foam that gently removes makeup and impurities while helping preserve hydration.