Name: All Bright Vitamin C Serum
Brand: Counter
Price: 89.0 USD
Availability: InStock
Rating: 4.9 (155 reviews)

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Gray skincare serum bottle with 'COUNTER' branding on a white background

Two yellow droplets on a white background

Close-up of a person applying a skincare product with a yellow hue to their face.

Two light grey skincare bottles with a yellow serum on a white background

Woman holding a small light grey bottle of counter product against a white background

Close-up of yellow serum with a soft focus background

Size

30 ml / 1 fl. oz.

Purchase

Single

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Benefits

Brighten
Even Tone
Radiance
Renew

Description

Our advanced brightening serum, powered by two ultra-stable vitamin C forms, delivers immediate radiance and even tone. This formula features antioxidant-fueled turmeric and camu camu extracts that defend against drying environmental stressors. Reveal skin that is fresh and luminous.

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How to Use

Ingredients

Key Ingredients

10% vitamin C blend:

5% Tetrahexyldecyl Ascorbate: A form of vitamin C and antioxidant that boosts skin brightness and supports skin's natural collagen — resulting in even skin tone and youthful-looking appearance. 5% Bis-Glyceryl Ascorbate: A vitamin C derivative that provides moisturization, with antioxidants to help defend skin against drying environmental stressors. Helps improve appearance of fine lines and wrinkles with continued use.

Myrciaria Dubia (Camu Camu) Fruit Extract

Fondly referred to as a "youth berry" with antioxidant properties, it helps to visually improve signs of skin fatigue.

Curcuma Longa (Turmeric) Root Extract:

Antioxidant defense helps even skin tone by improving skin radiance and improving the appearance of fine lines and wrinkles.

Full List

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Clinically Demonstrated to:*

Improve skin radiance/brightness

After four weeks:**

[ 100% ] said skin looks renewed and less dull
[ 100% ] said skin feels smoother and hydrated
[ 94% ] said skin tone looks more even

After eight weeks:***

[ 100% ] said skin looks brighter
[ 100% ] said leaves skin glowing
[ 97% ] said skin looks more youthful

*Based on a 32-subject clinical study after eight weeks
**Based on a 32-subject consumer perception study after four weeks of use
***Based on a 32-subject consumer perception study after eight weeks of use

FORMULATION FACT 01

We formulate our All Bright C Serum with citrus oils Citrus Aurantium Dulcis (Orange) Peel Oil which imparts fragrance while diligently limiting furocoumarins -- natural citrus compounds that can cause skin irritation when exposed to UV light. As always, wear sunscreen as part of a daily healthy skin care regimen.

FORMULATION FACT 02

We chose naturally-derived phytic acid instead of ethylenediaminetetraacetic acid (EDTA) salts designed to improve stability and enhance preservation of our products. Manufacturing EDTA and its salts involves reacting ethylenediamine, a harmful substance associated with reproductive toxicity. Unfortunately, EDTA and its salts may contain trace amounts of this substance. EDTA and its salts are also persistent and can harm the environment.

Displays a model in the process of applying a white Counter Cream to her face.

FORMULATION FACT 03

You’ll never see “Parfum/Fragrance” among our ingredients – full ingredient transparency, always.

All Bright Vitamin C Serum

FORMULATION FACT 01

FORMULATION FACT 02

FORMULATION FACT 03

WHAT'S IN AND WHAT'S NOT

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