favorite formula
Gray skincare serum bottle with 'COUNTER' branding on a white background
Two yellow droplets on a white background
Close-up of a person applying a skincare product with a yellow hue to their face.
Two light grey skincare bottles with a yellow serum on a white background
Woman holding a small light grey bottle of counter product against a white background
Close-up of yellow serum with a soft focus background
Gray skincare serum bottle with 'COUNTER' branding on a white background
Two yellow droplets on a white background
Close-up of a person applying a skincare product with a yellow hue to their face.
Two light grey skincare bottles with a yellow serum on a white background
Woman holding a small light grey bottle of counter product against a white background
Close-up of yellow serum with a soft focus background

All Bright Vitamin C Serum

Powered by two ultra-stable forms of vitamin C to deliver instant luminosity and a renewed glow.

4.9
Rated 4.9 out of 5 stars
353 Reviews
$89
Size
Purchase
SAVE 10%
Benefits
  • Brighten
  • Even Tone
  • Radiance
  • Renew

Our advanced brightening serum, powered by two ultra-stable vitamin C forms, delivers immediate radiance and even tone. This formula features antioxidant-fueled turmeric and camu camu extracts that defend against drying environmental stressors. Reveal skin that is fresh and luminous.

logo of a leaping bunny
EWG Verified logo with text 'For Your Health' and website 'EWG.org'.
Logo of a black v inside a circle outlined in black on a white background.

Learn about our certifications

Spend & Save

With every $200 spent, earn $15 in product credit toward your next purchase.

Learn more Sign in
Clinically Demonstrated to:*
  • Improve skin radiance/brightness
After four weeks:**
  • [ 100% ] said skin looks renewed and less dull
  • [ 100% ] said skin feels smoother and hydrated
  • [ 94% ] said skin tone looks more even
After eight weeks:***
  • [ 100% ] said skin looks brighter
  • [ 100% ] said leaves skin glowing
  • [ 97% ] said skin looks more youthful
  • *Based on a 32-subject clinical study after eight weeks
  • **Based on a 32-subject consumer perception study after four weeks of use
  • ***Based on a 32-subject consumer perception study after eight weeks of use

FORMULATION FACT 01

We formulate our All Bright C Serum with citrus oils Citrus Aurantium Dulcis (Orange) Peel Oil which imparts fragrance while diligently limiting furocoumarins -- natural citrus compounds that can cause skin irritation when exposed to UV light. As always, wear sunscreen as part of a daily healthy skin care regimen.

Displays a close up of a model's face.

FORMULATION FACT 02

We chose naturally-derived phytic acid instead of ethylenediaminetetraacetic acid (EDTA) salts designed to improve stability and enhance preservation of our products. Manufacturing EDTA and its salts involves reacting ethylenediamine, a harmful substance associated with reproductive toxicity. Unfortunately, EDTA and its salts may contain trace amounts of this substance. EDTA and its salts are also persistent and can harm the environment.

Displays a model in the process of applying a white Counter Cream to her face.

FORMULATION FACT 03

You’ll never see “Parfum/Fragrance” among our ingredients – full ingredient transparency, always.

Displays a close up of a model's face.
    4.9
    Rated 4.9 out of 5 stars
    Based on 353 reviews
    Slide 1 selected
    Search
    Search Reviews
    Rating
    Ratings
    Your skin type:
    Your skin type:
    Your skin concerns:
    Your skin concerns:
    How long have you used the product?
    How long have you used the product?
    Age
    Age
    353 reviews
    • Claudia
      I recommend this product
      Rated 5 out of 5 stars
      5/13/26
      5 Stars

      Best serum and face oil ive used for years

      Was this helpful?
    • Desiree
      I recommend this product
      Rated 5 out of 5 stars
      5/6/26
      5 Stars

      Absolutely the best Vitamin C on on the market!

      Was this helpful?
    • Jennifer D.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Normal
      Your skin concerns: Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      5/4/26
      Love Product on Auto-Send

      Been using for 2 years. Brightens and smooths. I get constant compliments on my complexion.

      Was this helpful?
    • Kim l.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Dry, Normal
      Your skin concerns: Dullness, Dryness
      How long have you used the product? Less than a month
      Rated 5 out of 5 stars
      4/25/26
      Bright Light!

      My skin has improved instantly! More radiance already.

      Was this helpful?
    • Brittney
      I recommend this product
      Rated 5 out of 5 stars
      4/25/26
      5 Stars

      Best product Ive ever found. Absolutely worth the money. Hydrating but not greasy. My skin loves it. I dont wear make up, just this and mascara and it makes my skin look beautiful.

      Was this helpful?
    Show More

    WHAT'S IN AND WHAT'S NOT

    Learn about The Never List® & our Ingredient Philosophy

    We are what we do

    Discover who we are together

    Make more of your story

    Learn how to become a brand partner
    Displays a model covering half of her face with her hand. On her hand is the white smear of a Counter product.
    Displays the black and white profile of a model.

    Join Our Mailing List

    Sign Up for Emails

    By clicking “Sign Up”, I agree to receive email marketing from Counter at my email address and agree to the Terms and Privacy Policy.