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Displays the deep red bottle and top of the Countertime Antioxidant soft cream.
Displays a white droplet of countertime antioxidant soft cream.
Displays a model covering half of her face with her hand. On her hand is a smear of white Counter product.
Displays a model holding a right red bottle of Counter product up to her cheek.
Displays all of the products from the countertime line arranged in a half circle on a mirrored surface. Each bottle is a varying shade of burgundy or bright red.
Countertime

Antioxidant Soft Cream

Formulated with plant-derived Retinatural™ Complex and nasturtium flower extract for visibly revitalized skin.

$87 $65.2525% savings
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Benefits
  • Plump
  • Hydrate
  • Radiance
  • Smooth

Transform your routine with our meticulously crafted daily moisturizer. This sophisticated formula combines our signature plant-derived Retinatural™ Complex of bakuchiol and Swiss alpine rose with nasturtium flower extract. Experience reinforced barrier function and enhanced hydration for surface oxygenation, delivering visibly revitalized and radiant skin.

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Clinically Demonstrated to:
  • Decrease appearance of fine lines and wrinkles*
  • Visibly plump skin*
  • Improve hydration*
  • Improve skin's luminosity/radiance**
  • Improve skin barrier function**
After four weeks of use:***
  • [ 100% ] observed more glowing, radiant, and youthful-looking skin
  • [ 97% ] agreed the appearance of fine lines & wrinkles was reduced
  • [ 94% ] agreed skin looked plumper
  • [ 100% ] skin looks brighter
  • *Based on 35-subject clinical study after four weeks of daily use
  • **Based on 35-subject clinical study after eight weeks of daily use
  • ***Based on a 35-subject consumer perception study after four weeks of daily use

FORMULATION FACT 01

We never formulate with retinol and retinal, skin conditioning ingredients that promote accelerated cell turnover and thereby may increase dermal sensitivity to UV exposure, and where EU regulatory action has been taken to address concerns associated with systemic toxicity.

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FORMULATION FACT 02

Formulated without heavily ethoxylated ingredients like Polysorbate 20, Steareth-20, Ceteareth-20, or Laureth-23 which carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

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FORMULATION FACT 03

You’ll never see “Parfum/Fragrance” among our ingredients – Full ingredient transparency, always.

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    4.8
    Rated 4.8 out of 5 stars
    Based on 180 reviews
    Reviews Summary
    Customers say this moisturizer feels soft and lightweight while providing effective hydration. Many reviews mention its non-greasy texture and quick absorption, making it ideal for daily use and as a makeup base. Users frequently praise how it leaves skin feeling smooth, soft, and moisturized throughout the day. Common feedback includes its suitability for sensitive skin, though some note it may not provide enough moisture for very dry conditions. A few customers experienced skin irritation. Many appreciate the fragrance-free formula and report receiving compliments on their skin's appearance after regular use.
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    180 reviews
    • Emy D.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Dry
      Your skin concerns: Dryness, Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      11/29/25
      Love!

      I do have to add facial oil in the winter, but otherwise so good alone for my dry skin the rest of the year. Pleasant mild scent that isn't overpowering

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    • Elaine Z.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin concerns: Dullness, Uneven Skin Tone
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      11/28/25
      Love its

      It feels so light and soft

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    • Laureen A.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Dry
      Your skin concerns: Dryness, Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      11/28/25
      My tav

      This is my favorite face cream! It hydrating and luxurious!

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    • Catherine W.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Dry
      Your skin concerns: Dryness, Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      11/27/25
      Favourite Product

      The soft cream has been one of my favourite skin care product from Beauty Counter/Counter. I’m so happy you are continuing it in your new line. It’s a great daytime moisturizer.

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    • Lesley W.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Dry, Sensitive
      Your skin concerns: Dryness, Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      11/24/25
      Antioxidant soft cream

      Love it

      Was this helpful?

    WHAT'S IN AND WHAT'S NOT

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