favorite formula
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Displays the deep red bottle and top of the Countertime Antioxidant soft cream.
Displays a white droplet of countertime antioxidant soft cream.
Displays a model covering half of her face with her hand. On her hand is a smear of white Counter product.
Displays a model holding a right red bottle of Counter product up to her cheek.
Displays all of the products from the countertime line arranged in a half circle on a mirrored surface. Each bottle is a varying shade of burgundy or bright red.
Countertime

Antioxidant Soft Cream

Formulated with plant-derived Retinatural™ Complex and nasturtium flower extract for visibly revitalized skin.

$87
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Benefits
  • Plump
  • Hydrate
  • Radiance
  • Smooth

Transform your routine with our meticulously crafted daily moisturizer. This sophisticated formula combines our signature plant-derived Retinatural™ Complex of bakuchiol and Swiss alpine rose with nasturtium flower extract. Experience reinforced barrier function and enhanced hydration for surface oxygenation, delivering visibly revitalized and radiant skin.

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Clinically Demonstrated to:
  • Decrease appearance of fine lines and wrinkles*
  • Visibly plump skin*
  • Improve hydration*
  • Improve skin's luminosity/radiance**
  • Improve skin barrier function**
After four weeks of use:***
  • [ 100% ] observed more glowing, radiant, and youthful-looking skin
  • [ 97% ] agreed the appearance of fine lines & wrinkles was reduced
  • [ 94% ] agreed skin looked plumper
  • [ 100% ] skin looks brighter
  • *Based on 35-subject clinical study after four weeks of daily use
  • **Based on 35-subject clinical study after eight weeks of daily use
  • ***Based on a 35-subject consumer perception study after four weeks of daily use

FORMULATION FACT 01

We never formulate with retinol and retinal, skin conditioning ingredients that promote accelerated cell turnover and thereby may increase dermal sensitivity to UV exposure, and where EU regulatory action has been taken to address concerns associated with systemic toxicity.

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FORMULATION FACT 02

Formulated without heavily ethoxylated ingredients like Polysorbate 20, Steareth-20, Ceteareth-20, or Laureth-23 which carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

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FORMULATION FACT 03

You’ll never see “Parfum/Fragrance” among our ingredients – Full ingredient transparency, always.

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    4.8
    Rated 4.8 out of 5 stars
    Based on 155 reviews
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    155 reviews
    • Kelli T.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Normal, Sensitive
      Your skin concerns: Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      11/2/25
      The best

      I have tried many different face creams,, I was come back to this one!

      So glad y’all brought your face creams back. It leaves my face so soft and make-up goes on perfectly!

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    • Kimberly S.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Combination
      Your skin concerns: Dryness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      11/2/25
      Best moisturizer ever!

      I have dry to normal skin. I have been using this product for years (back when it was BeautyCounter). I have always had great results with this cream. There is no fragrance to this cream which is perfect for me as sometimes a fragrance will affect my eyes. I highly recommend this cream probably for any age, I am in my 60’s and like I said works very well for my skin type. I have used Clinique moisturizer in the past and although Clinique does ok, this product is far superior. I have also used Lancome in the past. Their product contained a fragrance that made my eyes water.

      Really can’t say anything negative about this product. Give Counter a try, you won’t be disappointed.

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    • Terry S.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Normal
      Your skin concerns: Fine Lines & Wrinkles
      How long have you used the product? Less than a month
      Rated 5 out of 5 stars
      11/1/25
      So smooth

      Love how smooth this goes on and feels so healthy.

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    • Susan N.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Normal
      Your skin concerns: Dullness, Fine Lines & Wrinkles, Redness, Uneven Skin Tone
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      10/31/25
      My favorite…

      Soft cream has been my favorite facial moisturizer for several years. It is just the right amount of moisture for my aging skin. I would say my skin is pretty normal, not dry, not oily. I am very glad that I have access to Counter products again.

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    • Jennifer H.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin type: Sensitive
      Your skin concerns: Fine Lines & Wrinkles, Uneven Skin Tone
      How long have you used the product? About a month
      Rated 5 out of 5 stars
      10/31/25
      Nice daytime hydration

      Lightweight and feels nourishing. It makes my skin feel silky smooth.

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