Skip to navigation Skip to content Skip to footer

Think Big All-in-One Mascara

Achieves lift, length, and volume while supporting longer, stronger looking lashes.

$30
Size
Purchase
Save 10%
Benefits
  • Volumize
  • Lengthen
  • Condition
  • Long Wear

Enhance your lashes with this high-performance mascara that delivers dramatic lift, length, and bold volume. Powered by lash-conditioning plant waxes Carnauba and Candelilla to support longer, fuller, stronger looking lashes and a weightless feel.

logo of a leaping bunny
EWG Verified logo with text 'For Your Health' and website 'EWG.org'.
Spend & Save

With every $200 spent, earn $15 in product credit toward your next purchase.

Clinically Demonstrated:
  • Smudge-proof*
  • Longwear formula**
Immediate results***:
  • [ 97% ] experienced fuller lashes
  • [ 97% ] experienced thicker looking lashes
  • [ 97% ] experienced visibly defined & separated lashes
After just four weeks****:
  • [ 97% ] experienced fuller looking lashes
  • [ 97% ] experienced thicker looking lashes
  • *Based on a 30-subject clinical study.
  • **Based on a 30-subject clinical study after 6 hours.
  • ***Based on a 32 subject consumer perception study immediately after use.
  • ****Based on a 32 subject consumer perception study after four weeks of use.
    4.6
    Rated 4.6 out of 5 stars
    Based on 13 reviews
    Rating
    Ratings
    Your skin tone:
    Your skin tone:
    Your undertone:
    Your undertone:
    How would you describe the texture/finish?
    How would you describe the texture/finish?
    How often do you use makeup?
    How often do you use makeup?
    Age
    Age
    13 reviews
    • Lisa H.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin tone: Light
      Your undertone: Neutral
      How would you describe the texture/finish? Radiant
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      10/14/25
      Mascara

      Love this mascara! Goes on with ease and very smooth, not clumpy at all. Love clean beauty makeup!

    • Cathy B.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin tone: Medium
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      10/13/25
      Won't use anything else!

      I waited with anticipation for this product to return to the line up. It is the only mascara that doesn't irritate my eyes, especially when I exercise or they get watery. My daughter is also hooked and buys 2 at a time so she never runs out. It goes on smoothly without clumping and lasts all day.

    • Kimberly G.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin tone: Medium
      Your undertone: Not Sure
      How would you describe the texture/finish? Buildable
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      10/13/25
      So glad this mascara is back!

      I have issues with products working well and or feeling well on me. Counter's Think Big All-In One Mascara is an excellent mascara. Out of all makeup and skin care type stuff this is by far the hardest product for me to get along with. I'm so excited this product is back and am enjoying applying mascara once again :)

    • Maggie V.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin tone: Light
      Your undertone: Neutral
      How would you describe the texture/finish? Buildable, Lightweight
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      10/13/25
      Favorite mascara

      This is my favorite mascara! It is lightweight, doesn’t clump, and helps naturally curl my lashes.

    • Diana D.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin tone: Medium
      Your undertone: Neutral
      How would you describe the texture/finish? Matte, Buildable, Natural
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      10/13/25
      Mascara

      I love the mascara and it’s also a favorite product. I don’t use it as much now that I’m retired.