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Lipstick with case on a white background

Pink lip stick swatch on a white background

Displays a close up of a model's mouth where she is applying the Sheer Genius Conditioning Lipstick in Petal.

Displays a model's face where she is wearing shade petal of the Sheer Genius Conditioning Lipstick in Petal.

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Displays a close up of a model who is wearing shade Pearl of the Sheer Conditioning Lipstick.

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Counter cosmetic stick on a white background

Lipstick with open case on a white background

Displays a close up of a model's mouth where she is applying the Sheer Genius Conditioning Lipstick in Orchid.

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Lipstick with white casing and red cap on a white background

Close-up of a person's lips with a focus on color and texture.

Displays a model who is wearing shade Lilly of the Sheer Genius Conditioning Lipstick.

Displays a close up of a model's mouth. She is wearing Counter lip product.

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Lipstick with open cap on a white background

Close-up of a person applying a nude lipstick to their lips.

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Nude-colored makeup swatch on a white background

Displays a close up of a model's mouth where she is applying the Sheer Genius Conditioning Lipstick in Twig.

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Displays a close up of a model's mouth where she is applying the Sheer Genius Conditioning Lipstick in Rosewood.

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Sheer Genius Conditioning Lipstick

Name: Sheer Genius Conditioning Lipstick
Brand: Counter
Price: 36.0 USD
Availability: InStock
Rating: 4.4 (105 reviews)

A creamy, buildable lipstick infused with the nourishment of a balm and the scent of organic, natural vanilla.

$36

Shade

Petal - light pink

Size

3.2 g / 0.11 oz.

Purchase

Single

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Benefits

Weightless
Buildable
Condition
Soothe

Description

This buildable formula combines the nourishing qualities of a balm with true color impact, enhanced by organic vanilla essence. True-color pigments are expertly coated to soothe and condition, while a blend of luxe emollients envelops lips in weightless moisture and leaves a light-catching sheen.

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How to Use

Glide lipstick along top and bottom lips as desired for a wash of sheer, creamy color. Build to desired level of payoff.

Ingredients

Key Ingredients

SmartWax Blend:

A fusion of emollients and plant-based waxes to help condition and retain moisture while providing a soft, smooth appearance and feel on lips.

Jojoba esters:

These emollients from the Jojoba plant, native to South America, act as a liquid wax that melts into lips on contact and transform into a balmy texture. Gives this formula a weightless, yet creamy feel.

CleanCoat pigments:

Our pigments go through a proprietary process during which they are enveloped in castor oil, a soothing and moisturizing skin conditioner for lips. This special treatment process ensures that the formula evenly coats and hugs lips for true color payoff and light-catching sheen.

Organic Madagascan Bourbon Vanilla:

High-quality, certified organic vanilla gives Sheer Genius its signature sweet scent.

Full List

Tap an ingredient to learn more

Ingredients

Diisostearyl Malate, Jojoba Esters, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Ricinus Communis (Castor) Seed Oil, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Calcium Sodium Borosilicate, Mica, Ethyl Vanillin, Tocopherol, Tin Oxide, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491). Vanillin+

*Organic/Biologique

+ Naturally occurring allergen

+ Allergène d’origine naturelle

Ingredients

Diisostearyl Malate, Jojoba Esters, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Ricinus Communis (Castor) Seed Oil, Calcium Sodium Borosilicate, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Tin Oxide, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI77492). Vanillin+

*Organic/Biologique

+ Naturally occurring allergen

+ Allergène d’origine naturelle

Ingredients

Diisostearyl Malate, Jojoba Esters, Ricinus Communis (Castor) Seed Oil, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Ingredients

Jojoba Esters, Diisostearyl Malate, Ricinus Communis (Castor) Seed Oil, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Mica, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Silica, Tocopherol, Tin Oxide, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Ingredients

Diisostearyl Malate, Jojoba Esters, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Ricinus Communis (Castor) Seed Oil, Vanilla Planifolia Fruit Extract*, Calcium Sodium Borosilicate, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Tin Oxide, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI77492, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Ingredients

Diisostearyl Malate, Jojoba Esters, Octyldodecyl Ricinoleate, Ricinus Communis (Castor) Seed Oil, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Calcium Sodium Borosilicate, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Tin Oxide, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI77492, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Ingredients

Diisostearyl Malate, Jojoba Esters, Ricinus Communis (Castor) Seed Oil, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI77492, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Ingredients

Jojoba Esters, Diisostearyl Malate, Ricinus Communis (Castor) Seed Oil, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Iron Oxides (CI 77491, CI77492, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

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FORMULATION FACT 01

Formulated without heavily ethoxylated ingredients Isoceteth-10 or PEG-10 Dimethicone that carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

FORMULATION FACT 02

We use Diisostearyl Malate, Jojoba Esters, Octyldodecyl Ricinoleate, and Ricinus Communis (Castor) Seed Oil to soften and smooth lips instead of the cyclic siloxanes Cyclotetrasiloxane (D4), Cyclopentasiloxane (D5), and Cyclohexasiloxane (D6) that present concerns around carcinogenicity and environmental harm.

Displays a model in the process of applying a white Counter Cream to her face.

FORMULATION FACT 03

You’ll never see “Flavor/Aroma” or “Parfum/Fragrance” among our ingredients – full ingredient transparency, always.

4.4

Rated 4.4 out of 5 stars

Based on 105 reviews

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Light

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Your undertone:

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How would you describe the texture/finish?

Lightweight

Radiant

Buildable

Matte

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Glossy

How often do you use makeup?

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25-34

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105 reviews

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Deborah F.
Verified Buyer
I recommend this product
Age 65+
Your skin tone: Light
Your undertone: Not Sure
How would you describe the texture/finish? Natural
How often do you use makeup? Daily
Rated 5 out of 5 stars
10/1/25
Lipstick
Love it, so moisturizing.
Was this helpful?
Twila D. M.
Verified Buyer
I recommend this product
Age 65+
Your skin tone: Light
Your undertone: Warm
How would you describe the texture/finish? Lightweight, Glossy
How often do you use makeup? On Occassion (for events)
Rated 5 out of 5 stars
9/28/25
Sheer Genius Conditioning Lipstick
Love the color on me and how soft my lips feel.
Was this helpful?
Debbie S.
Verified Buyer
I recommend this product
Age 65+
How would you describe the texture/finish? Radiant, Matte
How often do you use makeup? Frequent User (3-5 days/week)
Rated 5 out of 5 stars
9/24/25
Wow!
Great colors, long lasting color
Was this helpful?
Diane G.
Verified Buyer
I recommend this product
Age 65+
Your skin tone: Medium
Your undertone: Warm
How would you describe the texture/finish? Natural, Buildable
How often do you use makeup? Daily
Rated 5 out of 5 stars
9/23/25
Love sheer genius conditioning lipstick!
The sheer genius conditioning lipstick goes on beautifully and really does a nice job leaving lips moisturized with some colour. Love it in rose and twig! Thank you Counter for making it available to us again!
Was this helpful?
Andrea B.
Verified Buyer
I recommend this product
Age 65+
Your skin tone: Light
Your undertone: Neutral
How would you describe the texture/finish? Dewy
How often do you use makeup? On Occassion (for events)
Rated 5 out of 5 stars
9/21/25
Love the lipstick
very smooth and silky and love the colour
Was this helpful?

Sheer Genius Conditioning Lipstick

FORMULATION FACT 01

FORMULATION FACT 02

FORMULATION FACT 03

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