The Clean Revolution Continues

Shop All Products
favorite formula
All Bright Vitamin C Serum – 30 ml / 1 fl. oz. All Bright Vitamin C Serum
All Bright Vitamin C Serum

Powered by two ultra-stable forms of vitamin C to deliver instant luminosity and a renewed glow.

$89
View Product
New
Countertime Retinatural+ Advanced Super Serum – 30 ml / 1 fl. oz. Displays many pink dots of serum on a white background.
Countertime Retinatural+ Advanced Super Serum

Formulated with powerful ingredients at maximum functional levels to visibly firm and revive the look of skin.

$89
View Product
New
Counterglow Hyaluronic Moisture Mist – 75 ml / 2.54 fl. oz Displays hundred of droplets of the counterglow hyaluronic moisture mist.
Counterglow Hyaluronic Moisture Mist

A dual-purpose formula that works as a toner and hydrator, delivering skin-plumping bounce and a dewy glow.

$48
View Product
favorite formula Ships week of July 7
Dew Skin Tinted Moisturizer – No. 1 - very fair with cool undertones / 40 ml / 1.35 fl. oz.
Dew Skin Tinted Moisturizer

A luminous SPF 20 tint that delivers dewy coverage while visibly improving firmness.

$49
8 Shades
No. 1 - very fair with cool undertones
View Product
favorite formula Ships week of July 7
Skin Twin Featherweight Foundation – Fair 110 - very fair w/ cool undertones / 30 ml / 1 fl. oz. Displays the very fair w/ cool undertones smear of Twin Featherweight Foundation 110.
Skin Twin Featherweight Foundation

Breathable, buildable coverage formulated with hyaluronic acid to visibly plump and smooth skin.

$52
27 Shades
Fair 110 - very fair w/ cool undertones
View Product
New
Counterglow Tri-luronic Hydrating Serum – 30 ml / 1 fl. oz. Displays the off white drops of the counterglow tri-luronic hydrating serum on a white background.
Counterglow Tri-luronic Hydrating Serum

A triple dose of hyaluronic acid delivers skin-plumping hydration that improves texture, elasticity, and bounce.

$58
View Product
New
Counterglow Silky Skin Cleanser – 118 ml / 4 fl. oz. Displays the smear of the counterglow silky skin cleanser on a white background.
Counterglow Silky Skin Cleanser

A creamy, skin-softening cleanser that dissolves makeup and impurities while replenishing hydration.

$38
View Product
favorite formula
Clear Pore Cleanser – 150 ml / 5 fl. oz. Displays the clear smear of the Counter clear pore cleanser.
Clear Pore Cleanser

An invigorating exfoliating cleanser, formulated to remove impurities while protecting moisture.

$36
View Product
favorite formula
Countertime Lipid Defense Cleansing Oil – 150 ml / 5.07 fl. oz. Displays 3 drops of different sizes of the Countertime lipid defense cleansing oil.
Countertime Lipid Defense Cleansing Oil

Crafted to remove impurities while preserving barrier lipids, featuring plant-derived Retinatural™ Complex.

$56
View Product
favorite formula
Countertime Mineral Boost Hydrating Essence – 100 ml / 3.38 fl. oz. Displays the white droplets of countertime mineral boost hydrating essence on a white background.
Countertime Mineral Boost Hydrating Essence

A sophisticated blend that boosts skin’s moisture barrier for a hydrated, luminous appearance.

$59
View Product
favorite formula
Countertime Antioxidant Soft Cream – 50 ml / 1.69 fl. oz. Displays a white droplet of countertime antioxidant soft cream.
Countertime Antioxidant Soft Cream

Formulated with plant-derived Retinatural™ Complex and nasturtium flower extract for visibly revitalized skin.

$87
View Product
favorite formula
Countertime Tetrapeptide Supreme Cream – 50 ml / 1.69 fl. oz. Displays a white droplet of the countertime tetrapeptide supreme cream.
Countertime Tetrapeptide Supreme Cream

Featuring Retinatural™ Complex, it supports elasticity, visibly firms contours, and smooths texture – revealing well-rested, even, glowing skin.

$98
View Product
Shop All Products

Mission

Counter is setting the definitive standard of clean beauty for the future. Proof over promises, always moving forward.

Displays a close up of a model with dark wavy hair who has her mouth open and her hands on her cheeks.

Conversation

We learn and progress together, as a community of people, brands, and organizations. Conversation connects us with each other and our purpose, shaping our story of change.

Displays the sheer bright yellow smear of the All Bright C Serum.

PRODUCT

Real clean products are as much about the ingredients you formulate with, as those you don’t. We believe that, while safer products should feel luxurious, they shouldn’t be a luxury. Clean is for the people.

Displays a close up of a model's face with a sheer white Counter smear on her cheekbone.

Advocacy

Counter is a people-powered movement using commerce as an engine for meaningful change. We fight to protect what matters.

Displays a model with curly blonde hair and light eyes tilting her head towards the camera. She is wearing Counter products.

JOIN THE LOYALIST PROGRAM

Earn meaningful rewards when you shop and refer, plus receive special perks and exclusive access throughout the year.

  1. [ 1 ]

    PRODUCT CREDIT 

  2. [ 2 ]

    BIRTHDAY REWARD 

  3. [ 3 ]

    CONNECTIONS

  4. [ 4 ]

    EXCLUSIVE ACCESS 

WHAT'S IN AND WHAT'S NOT

Learn about The Never List™ & our Ingredient Philosophy

We are what we do

Discover who we are together

Make more of your story

Learn how to become a brand partner
Displays a model covering half of her face with her hand. On her hand is the white smear of a Counter product.
Displays the black and white profile of a model.

Join Our Mailing List

Sign Up for Emails

By clicking “Sign Up”, I agree to receive email marketing from Counter at my email address and agree to the Terms and Privacy Policy.
Cart 0