clean is still worth fighting for
Careers at Counter
What’s the heartbeat of Counter?
Real people doing real work to deliver real clean.
Founded by Gregg Renfrew
"Gregg Renfrew is the founder and CEO of Counter, the next evolution of her pioneering work in clean beauty. She is a visionary entrepreneur who transforms industries and empowers women with effective influence. She began her career founding The Wedding List—later acquired by Martha Stewart Living—and went on to advise leading retailers including J.Crew and Bergdorf Goodman, and serve as CEO of the children’s brand Best & Co.
In a transformative moment, Gregg learned about the hidden toxins in everyday personal care products and saw not just a potential health crisis, but an opportunity to create radical change. This revelation sparked her mission to reinvent beauty as safer and cleaner, leading her to found Beautycounter in 2013. The certified B Corporation quickly became the category-defining leader in clean beauty, delivering over 100 award-winning formulas and placing 60 million safer products into the hands of people across the U.S. and Canada. By mobilizing a passionate community, Gregg built a movement that reshaped an entire industry, culminating in a landmark $1 billion acquisition by The Carlyle Group in 2021.
In 2025, Gregg advances her mission with the launch of Counter. Counter stands as the evolution of decades of pioneering work, ready to reclaim its position as the definitive leader for clean beauty and beyond. Through rigorous ingredient screening and formulation efficacy, Counter builds consumer trust by sharing the real work that goes into achieving real clean. Counter is not just a beauty brand—it is a people-powered movement grounded in four pillars: conversation, product, confidence, and advocacy." - The Wie Suite
Join the Revolution
We’re more than a clean beauty brand—we’re a people-powered movement leading the industry toward a safer, more sustainable future, one product and one career at a time.
At Counter, we are proud to offer:
-Comprehensive health, dental, and vision benefits
-401(k)
-Generous PTO and holidays
-Employee discounts and merchandise credit on products
-Opportunities for professional development
-Eligibility for annual performance bonus
Life at Counter
We’ll set you up for success from day one.
Nancy Ayala (Valdez), Senior Director, Sourcing
Working at Counter (BC) since 2019 has been a transformative journey. Adapting to a fast-paced environment and managing diverse operation needs taught me resilience, adaptability, and the value of teamwork. Each challenge—tight deadlines or complex projects—sharpened my communication and problem-solving skills, driving personal and professional growth, making this experience truly life changing.
Gabriel Law, Director of Growth and CRM
Counter's superb team spirit not just anchored our launch and fueled the expansion, but the support and encouragement from colleagues turns every initiative into more like a fun adventure. If you are looking for a dedicated, respectful team to bring meaning to your career, Counter will be the best choice.
Olivia Garvelink, Director of Digital Product
When you work at Counter, you're surrounded by very smart, hardworking teammates that truly care about each other as well as our mission. It's truly inspiring. It's been really exciting to see our work come to life with every new product or feature we develop.
