Launching 3.3

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A trio of complexion-loving makeup, coming soon.

The Results You Want. The Ingredients You Trust.

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favorite formula
All Bright Vitamin C Serum – 30 ml / 1 fl. oz. Two yellow droplets on a white background
All Bright Vitamin C Serum

Powered by two ultra-stable forms of vitamin C to deliver instant luminosity and a renewed glow.

4.9
Rated 4.9 out of 5 stars
343 Reviews
$89
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New
Retinatural+ Advanced Super Serum – 30 ml / 1 fl. oz. Displays many pink dots of serum on a white background.
Retinatural+ Advanced Super Serum Countertime

Formulated with powerful ingredients at maximum functional levels to visibly firm and revive the look of skin.

4.7
Rated 4.7 out of 5 stars
192 Reviews
$89
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New Upgraded Formula
Adaptive Moisture Lotion – 50 ml / 1.69 fl. oz. Displays a smear of the counterglow adaptive moisture lotion on a white background.
Adaptive Moisture Lotion Counterglow

Lightweight lotion with a skin-smart formula that adapts hydration levels for soft, radiant skin.

4.8
Rated 4.8 out of 5 stars
113 Reviews
$55
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favorite formula
Dew Skin Tinted Moisturizer – No. 1 - very fair with cool undertones / 40 ml / 1.35 fl. oz. Light beige cosmetic swatch on a white background
Dew Skin Tinted Moisturizer

A luminous SPF 20 tint that delivers dewy coverage while visibly improving firmness.

4.6
Rated 4.6 out of 5 stars
162 Reviews
$49
8 Shades
No. 1 - very fair with cool undertones
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favorite formula
Tetrapeptide Supreme Cream – 50 ml / 1.69 fl. oz. Displays a white droplet of the countertime tetrapeptide supreme cream.
Tetrapeptide Supreme Cream Countertime

Featuring Retinatural™ Complex, it supports elasticity, visibly firms contours, and smooths texture – revealing well-rested, even, glowing skin.

4.8
Rated 4.8 out of 5 stars
230 Reviews
$98
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favorite formula New
Think Big All-in-One Mascara – 8 mL / 0.27 fl oz
Think Big All-in-One Mascara

Achieves lift, length, and volume while supporting longer, stronger looking lashes.

4.6
Rated 4.6 out of 5 stars
185 Reviews
$30
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New Ways to Glow

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Body care that rivals your skincare routine. 

Mission

Counter is setting the definitive standard of clean beauty for the future. Proof over promises, always moving forward.

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We learn and progress together, as a community of people, brands, and organizations. Conversation connects us with each other and our purpose, shaping our story of change.

PRODUCT

Real clean products are as much about the ingredients you formulate with, as those you don’t. We believe that, while safer products should feel luxurious, they shouldn’t be a luxury. Clean is for the people.

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