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COMPLEXION-LOVING ESSENTIALS

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New favorite formula
Skin Twin Creamy Concealer – Fair 1: very fair with warm undertone / 6 mL / 0.20 FL. OZ.
Skin Twin Creamy Concealer

Buildable coverage that immediately diffuses blemishes and brightens complexion while helping to visibly smooth and firm skin over time.

4.5
Rated 4.5 out of 5 stars
10 Reviews
$34
20 Shades
Fair 1: very fair with warm undertone
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New favorite formula
Glow First Serum Primer – 30 mL / 1 fl. oz.
Glow First Serum Primer

An innovative serum-primer hybrid that delivers effortless luminosity while prepping skin for seamless makeup application.

5.0
Rated 5.0 out of 5 stars
12 Reviews
$59
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New
Velvet Cream Bronzer – No. 1 - soft bronze / 8.2 g / 0.29 oz
Velvet Cream Bronzer

A long-wearing, velvety, cream-to-satin bronzer with a buildable, soft-focus finish.

4.8
Rated 4.8 out of 5 stars
9 Reviews
$45
4 Shades
No. 1 - soft bronze
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New favorite formula
Cheeky Clean Cream Blush – Cider - soft peach / Full Size
Cheeky Clean Cream Blush

A versatile, multi-tasking, and mistake-proof cream for cheeks (and lips) that adds a healthy flush on the go.

4.9
Rated 4.9 out of 5 stars
15 Reviews
$28 - $42
5 Shades
Cider - soft peach
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The Results You Want. The Ingredients You Trust.

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The heroes of our collection — formulated without compromise, designed to deliver.

Mission

Counter is setting the definitive standard of clean beauty for the future. Proof over promises, always moving forward.

Conversation

We learn and progress together, as a community of people, brands, and organizations. Conversation connects us with each other and our purpose, shaping our story of change.

PRODUCT

Real clean products are as much about the ingredients you formulate with, as those you don’t. We believe that, while safer products should feel luxurious, they shouldn’t be a luxury. Clean is for the people.

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Counter is a people-powered movement using commerce as an engine for meaningful change. We fight to protect what matters.

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