FAQs

Once approved, you will receive a unique link to share with your community. For anyone who clicks your link and shops, you will earn commissions on their purchases.

You will be paid monthly for regular commissions and bonuses by the 15th of the month.

You will earn a personal sales bonus if you meet the following criteria on a monthly basis:

a. Sell between $500-$1499 USD on a monthly basis to earn an additional 5%

b. Sell $1500+ USD on a monthly basis to earn an additional 10%.

For example:

Sarah sells $1200 worth of product to new clients in August. She will receive 45% commissions for the month (40% regular and 5% bonus for selling over $500 that month). Her total commission will amount to $540 for August.

Frances sells $2000 worth of product to returning clients in September. She will receive 30% commissions (20% for regular and 10% for selling over $1500 that month). Her total commission will amount to $600 for September.

To earn a referral bonus, you will need to share your referral link (separate from your link to sell) that is located within your dashboard.

If someone uses your referral link to sign up to be a brand partner and is approved, you will receive a bonus of $100 once they have sold $250 worth of product.

Please note that there is no time frame associated with the $250 requirement to qualify for the bonus. The referrer will be paid out if and when that referee sells $250 worth of product.

Below is an example:

1. Sarah shares her referral link with Frances in July. Frances uses Sarah's link to apply and is accepted.
2. Frances sells $50 worth of product in July. She sells $100 worth of product in August, and $100 worth of product in September.
3. Sarah will be paid $100 as a referral bonus during the next bonus payout on the 10th of October.

Payment details can be adjusted in your dashboard.

Please follow the below steps:

• Navigate within your Account to the Brand Partner Dashboard
• Click on the Profile tab
• Locate your payment details, edit and save

In order to receive notifications on your mobile device, you can install the Counter wallet pass which is located in your dashboard.

If you no longer wish to sell Counter products, you can stop sharing your link with customers. No further action is needed. If you would like to deactivate your account, please reach out to Customer Support.

Yes. All applications undergo a review and approval process. You will receive a notification if and (or) when your application is approved.

You will receive up to 40% commission on new clients' first orders, and 20% on repeat orders from returning clients.

You will also be able to refer people to our brand partner community and will earn bonuses.

To learn more about our program details as well as our ongoing bonuses, please apply to partner with us.

No. For as much as you share and sell, you will earn commissions.

No. Brand partners do not receive a discount for personal orders. However, as a brand partner you are eligible to earn rewards for your personal purchases through the loyalty program.

At this time, direct deposit is the only method of payout available. Please make sure to add the relevant account information. We are exploring additional payment options for the future. Stay tuned.

All sales on your dashboard will be reflected in USD, regardless of your location.

Please note that you will be paid in your local currency.

Yes, you can participate in both programs. Your personal purchases will credit towards your loyalty rewards, while your sales to your community will earn you commissions.

If a customer forgets to use your link, they can reach out to Customer Support (here) within seven days.

Please note that we will only take attribution requests from the customers of a sale, not the person who made the sale.

Yes. Cookies will apply for 30 days.

Please note that if a customer opens your link in a social media app but then switches to another browser, your link may not automatically tether.

No. Once you are accepted to sell with Counter you will not be able to participate in this give 10% get $10 program.

You will, however, qualify for commissions and ongoing referral bonuses.

• Placing Client Orders: For accurate attribution, please ensure clients place their own orders through your unique link rather than placing them through your account or placing for them.
• Share Your Personalized Link: Make it easy for clients to shop with you by sharing your unique link.
• Suggest Bookmarks: Encourage clients to bookmark your link for future purchases, on both desktop and mobile devices. This helps ensure you receive credit if they switch devices while shopping.
• Checkout Reminder: Before they complete their order, remind clients to look for the "You're shopping with [Your Name]" banner on the right side of the page. As long as they see this while checking out, attribution will apply.
• Remind Them Where to Find Your Link: For ease of shopping with you again, your customers can find a link to shop with you again within their Account.

We’re introducing Dots to give you more flexibility in how you get paid. This new system
allows for faster, more secure payouts and offers multiple payment options so you can
choose what works best for you.

Your Dots wallet is your payout balance within the Dots platform.
Commission payouts are first deposited into your wallet before you transfer them to your
preferred payment method.

The first time you’re eligible for a payout:
1. A secure link will appear in your Brand Partner dashboard Payouts Tab
2. Click the link to create your Dots account
3. Complete onboarding by adding:
a. Tax information
b. Payment details
c. Preferred payout method

Before submitting your Tax Forms, please confirm:
• Your tax profile type is correct (individual, business, etc.)
• Your legal/business name matches your tax records exactly

When setting up your Dots account, you can mark a payment method as your default
option.

This means:
• You will not need to re-enter payment details each payout cycle
• Your preferred payment method will already be saved for future transfers

However, you will still need to:
• Open the payout link
• Log into Dots
• Claim and transfer the funds from your wallet

U.S. options:
• ACH (Direct Deposit)
• Venmo
• Cash App
• PayPal

Canadian options:
• ACH (Direct Deposit)
• PayPal
• Interac e-Transfer

Dots payouts and transfers may appear as being sent from “Divisible, Inc.” on your bank
statement, Interac, Venmo, or other payment platforms. This is expected and part of the
Dots payout processing system.

If you see “Divisible, Inc.” associated with your payout:
• The funds are your Counter Brand Partner commissions
• There is no cause for concern
• No action is required

Divisible, Inc. is part of the payment infrastructure supporting Dots payouts and transfers.

Commission payouts are sent by the 15th of each month for earnings from the previous
month.

No, there is no minimum. You’ll receive your full commission balance each payout cycle.

You must complete your Dots account setup to receive payouts.
If you don’t sign up, your commissions will remain unpaid until onboarding is complete.

Yes. Even if you previously received direct deposit payouts from Counter, you’ll need to
complete Dots onboarding to continue receiving commission payouts.

• U.S. brand partners: Funds will be received in USD.
• Canadian brand partners: Your payout will display in USD and will be converted to
  CAD at the time of withdrawal.

Currency conversion rates are determined at the time of withdrawal by the payout method you select. Rates may vary slightly depending on the method used.

Yes! You can update your payment details anytime by logging into:
https://my.dots.dev

Payout links expire after 30 days. Please claim your payout within 30 days to avoid delays.

If a payout fails due to incorrect or outdated information:
• The funds will be returned
• You’ll need to update your details in Dots
• The payout will be reissued after correction

Timing depends on your selected method:
• ACH (bank transfer): Typically 1–3 business days
• Digital wallets (Venmo, PayPal, Cash App): Often same-day or near-instant
• Interac (Canada): Typically same-day

For questions about your earnings or commission calculations, please contact Counter
Support via chat or phone.

For questions about your Dots account, onboarding, or receiving funds, please contact
Dots directly: https://support.dots.dev

Yes. Tax forms (such as 1099s or T4As) will still be issued as required. More details will be shared during tax time.

As part of account setup, our payment partner is required to verify your tax information
(such as your SSN/EIN or SIN/BN) to ensure payments are processed securely and in
compliance with U.S. and Canada regulations.
If the information entered does not pass tax validations, you’ll be prompted to review and
resubmit your details.
You have up to 5 attempts to enter valid tax information. If this limit is exceeded, your
account will be blocked and additional identity verification may be required before you can
continue with payout setup.
What to check before trying again:
• Ensure your full legal name matches your tax records exactly
• Confirm your SSN/EIN and SIN/BN is entered correctly
• Double-check for any typos or formatting errors
If you’re having trouble completing verification, please contact Counter Support and we’ll
guide you through next steps.

When setting up your Dots payout account, your bank account type must match the tax
profile selected during onboarding.
Examples:
• If you completed onboarding using your personal SSN/individual tax profile, you
must use a personal bank account
• If you completed onboarding using a business EIN/business tax profile, you must
use a business bank account
If the bank account type does not match the completed tax profile:
• You will not be able to successfully link the bank account
• The payout method may be rejected during setup

Because your tax form has already been completed and verified during onboarding, you
cannot switch between personal and business account types afterward. If you need to
change your tax profile type after onboarding, you must contact support for
assistance.

Before linking a bank account, please confirm:
• Your tax profile type is correct
• Your bank account ownership matches your tax profile
• Your legal/business name matches your tax records exactly

We have a seasonal pop-up in Nantucket.

We don't offer gift cards at this time, but we're so glad you're thinking of gifting us.

We believe that the ingredients we choose to formulate with are just as significant as those we don’t. We evaluate and re-evaluate ingredient safety related to people and the planet, assessing and testing obsessively. We examine the available research to inform our decisions and, where there is scientific uncertainty, we take the most protective path. Real clean takes real work and we are committed to sharing ours with you so that we can all do #beautybetter.

Learn more about the standard for real clean.

The Never List®*, originally created in 2013, quickly became one of the most recognizable, widely-used elements of the clean beauty movement. It remains the original, industry-leading prohibited ingredient list—much more than simply a worst-offenders list, it is a comprehensive guide of ingredients that should be left out of your formulas. We use the best available peer-reviewed² science to inform The Never List® and our general approach is precautionary, meaning, when there's scientific uncertainty, we choose the most protective path.

Currently, The Never List® is made up of 3,300 ingredients we don’t formulate with. Zero compromises.

Counter currently participates in the following third-party programs: Environmental Working Group (EWG) Verified program, Responsibly Sourced Palm Oil (RSPO) Certification, and Leaping Bunny.

• EWG Verified: Administered by the non-profit organization, Environmental Working Group (EWG), that represents one of the most well-recognized, consumer-facing product certifications focused exclusively on ingredient safety and transparency in select consumer products, notably cosmetics.
• RSPO Certification: Administered by the Roundtable on Sustainable Palm Oil (RSPO), we are proud to be RSPO Supply Chain Certified. Our commitment to the program reflects a recognition of the significance of palm to our products and our industry, and the importance of ensuring that palm feedstocks are grown in a manner that prioritizes environmental protection (e.g., does not lead to deforestation, protects biodiversity including endangered species), labor and human rights (e.g., fair treatment of workers), and economic benefits to local communities.
• Leaping Bunny: Leaping Bunny Certification is a brand-wide seal that signifies we don’t commission or conduct animal testing on our products or product ingredients.

Single use packaging is a real challenge for the cosmetics industry. While we’re not perfect, we take steps to integrate sustainability considerations into our packaging selection. We use glass extensively across our portfolio; leverage post-consumer recycled (PCR) material in primary packaging; and use Forest Stewardship Council (FSC) certified paper in our paper-packaging. We also communicate our use of PCR and provide recycling directions online and on pack as dictated by our participation in the third-party How2Recycle program. Separate of conventional sustainability considerations, our commitment to clean extends to vetting packaging through a safety lens. Our packaging components are subjected to safety review by our in-house experts and involves significant disclosure and documentation from our packaging partners. We will continue to face the industry packaging challenge head-on.

There is a 30-minute window after placing the order during which you can make adjustments or cancel. Because we work quickly to process and ship your order, we're unable to make changes or cancellations after this window passes. This includes editing items, updating addresses, or applying promo codes.

We recommend double checking your order before completing checkout. If you have any questions, our Customer Support team is here to help.

You will receive an order confirmation email. Please be sure to check your Spam/Junk folder.

Check your Orders tab within your Account. If you are unable to locate details regarding your order, please reach out to Customer Support.

We accept all major credit cards, including Visa, Mastercard, American Express, and Discover, as well as Shop Pay, Shop Pay Installments, and Apple Pay.

Our website uses industry-standard encryption and secure payment technology to ensure your credit card information is safe. We never store full credit card details, and all transactions are processed through trusted, PCI-compliant payment providers. You can shop with confidence knowing your information is protected.

We do not offer split payments at this time. However, you may apply Product Credit and an additional payment method to complete your order.

No, you can check out as a guest, but you will be missing out on our Loyalty program.

Contact Customer Support so that we can make sure your Loyalist credits don't get lost if you change your account details.

To edit your saved shipping addresses, log in to your account and go to the My Account or Account Settings section. From there, select Address Book or Saved Addresses, where you can update, add, or remove shipping addresses. Don't forget to save your changes before exiting.

There are no passwords; we use passcode login.

We take your privacy seriously and use multiple layers of security to protect your personal information. Our website is encrypted with SSL (Secure Socket Layer) technology, and we comply with all applicable data protection laws. Your information is only used to process your order and improve your experience—never sold or shared with third parties without your consent.

The subscription program lets you receive your favorite products automatically at your chosen frequency—so you never run out of your essentials. Plus, you'll enjoy ongoing savings.

Simply select the "Subscribe & Save" option on the product page, choose your delivery frequency (e.g., every 1 month, 2 months, 3 months, or 4 months), and complete your checkout.

As a subscriber, you get:

• 10% off subscribed products
• Free shipping on subscription orders over $50
• Flexibility to skip, modify, or cancel anytime

Yes. You can add or remove products, adjust delivery frequency, and change quantities at any time through your Account page on the "Subscriptions" tab.

Log in to your account and go to the "Subscriptions" tab. From there, you can skip a delivery, cancel your subscription, or make changes to your upcoming orders.

Yes. We'll send you an email reminder five days before each order processes. You'll have time to make changes or cancel if needed.

Upcoming subscription orders can be edited until 12:00 AM PT the day your order is set to be placed.

Yes. If you have a valid code, you can apply it towards your order. In order to apply the code, you'll need to edit your order and go through the checkout flow. Please note, the subscription discounts are not stackable with any discounts offered through a code.

If there is a sitewide promotion running when your subscription order is placed, you will receive the deeper savings. Please note that these savings will not stack.

If an item is temporarily unavailable, we'll notify you and either delay the order or ship the rest of your subscription if you have additional items as part of your subscription.

No. Our subscriptions are totally flexible. You can cancel, skip, or modify them anytime—no fees or commitments.

The loyalty program is free to join and available to everyone. All you need to do is create an account and you’re in.

You can earn product credit through your personal purchases. For every $200 spent, you will earn $15 in product credit.

You will receive a birthday reward during your birth month. Be sure to provide your birthday during your account set up so we can properly celebrate you.

Yes. Subscription orders (new and recurring) will credit towards the $200 to unlock the next $15 product credit.

You can view your rewards in your Account Dashboard, as well as through your shopping experience by clicking on the "Account" icon and viewing your "Wallet Balance."

During checkout, any available product credit will be displayed, and you'll be able to apply it towards the order.

Yes. You are eligible to apply product credit and a promo code on a single order, if the code is valid and applicable towards the order.

If you process a return on an order that you applied previously earned product credit to, you will be refunded the product credit first.

If you return an item, the dollar amount you are refunded will be deducted from your $200 spend threshold.

No.

Product credit will expire after 12 months.

Please note we cannot make exceptions on expiration dates.

Please reach out to the customer support team

Product credit will be reflected in the currency of the site you are shopping. For example, if you shop on the Canadian site, you will earn $15 CAD for every $200 CAD spent. Product credit earned in CAD must be used on the Canadian site and is not applicable to orders placed on the US site.

Yes, however, the product credit is not transferrable between the US and Canadian sites. For example, if you are in the US and place an order on the Canadian site, the total spend would credit towards a $200 CAD threshold, separate from your USD $200 threshold to unlock $15 product credit.

The "Give 10%, Get $10" is a referral program offering you the opportunity to earn product credit by referring friends to Counter.

Please note that once you are accepted as a brand partner with Counter you will not be able to participate in the give 10% get $10 program.

You will, however, qualify for commissions and ongoing referral bonuses as a brand partner.

With a personalized link you'll be able to share a 10% savings with a friend, and earn $10 product credit.

Yes. The referred friend must place an order of $100+ USD/CAD for you to earn the $10 product credit.

Yes. In order to qualify, the friend must be a new customer. If they purchased previously they will not be eligible for the 10% savings and you will not be eligible for the $10 product credit.

No, there is no limit.

On your account dashboard under "Loyalty" you will be able to see earned product credit. You will also receive an email notifying you of a successful referral.