HIGH SHINE. HIGHER STANDARDS.

FAQs

• WHAT MAKES BEYOND GLOSS DIFFERENT FROM A TRADITIONAL LIP GLOSS?

  More than a gloss, Beyond Gloss brings together high-impact shine, sophisticated color, and lip care in one formula. Powered by our Lip Resilience Complex, it’s designed to help improve the look of lip texture and elasticity, smooth the appearance of fine lines, and leave lips looking fuller, plumper, softer, and more supple - all without compromising on shine or comfort.

• IS BEYOND GLOSS STICKY?

  No. Beyond Gloss has a cushiony, conditioning texture that glides on smoothly and leaves lips feeling soft and comfortable - not sticky or tacky.

• CAN I WEAR BEYOND GLOSS WITH OTHER LIP PRODUCTS?

  Yes. Wear it alone for high-shine color, or layer it over your favorite lip products for added dimension and shine. It layers well over Lined & Primed Lip Defining Pencils, Sheer Genius Conditioning Lipsticks, and Clean Swipe Hyaluronic Lip Balms.

• WHAT DOES BEYOND GLOSS SMELL LIKE?

  Beyond Gloss has a subtle scent of certified organic Madagascan Bourbon Vanilla. It’s warm and sophisticated - not saccharine or overly sweet.

• WHAT MAKES THE VANILLA SO SPECIAL?

  Our ECOCERT-certified organic vanilla is sourced through a woman-owned supplier that partners with cooperatives and farmers in Madagascar. Together, they support local communities through initiatives like funding for clean drinking water, health care, and education.

• WHY DOESN’T BEYOND GLOSS USE MINERAL OIL?

  Mineral oil is a common, lower-cost lip gloss ingredient, but it can clog pores along the lip line, and poorly refined mineral oil may contain carcinogenic impurities. That's why we use Polybutene and Hydrogenated Polyisobutene for shine and texture, paired with Castor, Jojoba, Safflower, and Soybean Oils for conditioning and emolliency.

• WHAT IS COUNTER’S APPROACH TO CLEAN?

  We define “clean beauty” as beauty products developed to meet a high standard for both performance and safety. Every Counter product is formulated with human health and safety in mind, according to publicly available criteria that guide how we evaluate ingredients, develop formulas, and make decisions about sourcing and packaging. Because transparency matters, we publicly share the standards behind our products. Read more at counter.com/thestandard.