Terms & Conditions

Terms and Conditions

Starting April 16, 2026 at 8:00 AM PT while supplies last, customers who purchase any The Makeup Edit will receive a complimentary gift with purchase of one Petit Vault Vanity. Limit one gift per order. Eligible sets include the customizable The Makeup Edit. This offer is valid only on Counter.com and is not applicable to previous purchases. Quantities are limited.The offer is non-transferable, cannot be redeemed for cash, and no adjustments, modifications, or cancellations may be made once an order is submitted. Counter reserves the right to modify, replace, or terminate this promotion at any time without notice. The offer is subject to change at Counter’s sole discretion.

TERMS AND CONDITIONS

This Agreement contains the Terms and Conditions (the "Agreement") that apply to your participation in the G2G Ventures, PBC. dba Counter Beauty ("Counter Beauty" or the "Company") Loyalty Program (the "Loyalty Program", or the "Program") and the establishment of links from your website(s) or other digital location(s), such as your social media page(s) (also referred to as "your site") to Counter.com.

This Agreement is made and entered into by Counter Beauty and you, the participant. As used in this Agreement, "you" and "your" mean the participant. Counter Beauty and you are collectively referred to below as the "Parties" and may each be referred to as a "Party."

Participation in the Program is voluntary. You have no obligation to join the Program in order to purchase products from the Company.

By creating an account on Counter.com and enrolling in the Program, you confirm you have read, understand, and agree to be bound by this Agreement, the general Terms of Use of the website (available here), and the Privacy Policy (available here). You also represent and warrant that you are lawfully able to enter into contracts, and you agree to comply with this Agreement for the full duration of your participation. Any personal information you provide in connection with the Program will be handled in accordance with the Privacy Policy. The effective date of this Agreement will be the date on which you complete enrollment.

ENROLLMENT AND ELIGIBILITY

To participate in the Program, you must create an account with the Company and provide your email address, phone number, and birthday. The Program is currently open only to residents of the United States and Canada. Customers who choose to check out as guests without creating an account will not be enrolled in the Program.

Under the terms of this Agreement, you are eligible to participate in the Program and receive benefits as described herein. You have the opportunity to earn and redeem product credits, birthday offers, and other incentives in accordance with the Program structure described below.

PROGRAM BENEFITS AND STRUCTURE

PRODUCT CREDIT

You will receive $15 in product credit for every $200 spent on qualified purchases on products identified as part of the Program as stated on Counter.com, excluding taxes, shipping, returns, and discounts ("Qualifying Purchase"). The final amount paid after taxes, shipping, returns, and discounts is what counts toward the $200 threshold.

Product credit will be automatically applied to your account once the $200 threshold is reached and will be available to use towards your next Qualifying Purchase. Product credit will expire 12 months from the date of issuance. The Company cannot make exceptions on expiration dates. Subscription orders (both new and recurring) will count towards the $200 spend threshold. You may apply product credit and a valid promotional code on a single order, provided the promotional code is valid and applicable to the items in your order.

CURRENCY AND REGIONAL CONSIDERATIONS

Product credit will be reflected in the currency of the site on which you are shopping. For example, if you shop on the Canadian site, you will earn $15 CAD for every $200 CAD spent. Product credit earned in one currency (e.g., CAD) must be used on the corresponding regional site (e.g., Canadian site) and is not applicable to orders placed on the other regional site. If you place an order on a regional site different from your country of residence, the total spend would be credited towards the threshold for that regional site's currency, separate from the threshold in your country of residence's currency.

RETURNS AND PRODUCT CREDIT

If you return a product, the refunded amount will be deducted from your qualifying spend total used to calculate product credit eligibility (the $200 spend threshold). Additionally, if you used product credit toward the original purchase, that credit will be refunded to your account first before any remaining balance is refunded to your original form of payment.

BIRTHDAY OFFER

You will receive an exclusive birthday offer of a 10% discount for one-time use off product purchases (excluding taxes and shipping). This offer will be sent on the first day of your birthday month and will expire at the end of your birthday month. This offer cannot be combined with other promotions.

REFERRAL PROGRAM ("GIVE 10%, GET $10")

Provided you are not currently participating in the Brand Partner Program, you can refer friends and family to the Company through your personalized referral link sent to you via email. The person you refer will receive 10% off their first purchase (excluding taxes and shipping), and you will receive $10 in product credit when the person you refer makes their first purchase with a subtotal of $100 (USD/CAD) or more. To qualify for the referral program benefits, the person you refer must be a new customer who has not made any prior purchases from Counter.com. There is no limit to the number of people you can refer to activate. *Not available to individuals currently participating in the Brand Partner Program.

PROGRAM OPERATIONS AND CREDIT TERMS

POLICIES AND PRICING

The Company processes orders placed by participants in the Program through the Company's website. In addition to this Agreement, all rules, policies, operating procedures, Terms of Use, Privacy Policy, Returns Policy, and Terms and Conditions will apply to you and your purchases.

PAYMENT RESPONSIBILITY

You are solely responsible and liable for any and all taxes, contributions, penalties, currency conversion costs, or other amounts arising from benefits received through the Program.

FRAUD PREVENTION AND MISUSE OF THE PROGRAM

All benefits under the Program are subject to verification and may be reversed or withheld in the event of order cancellations, errors, duplicate tracking, returns, disputed charges, fraudulent activity, or any violation of this Agreement or any other agreement you have with Company. If the Company suspects such activity, it may request clarification or additional information related to specific orders or account behavior, or terminate your participation in the Program as noted below in the Term and Termination Section. You agree to cooperate fully and respond promptly and honestly to the Company's request for clarification or information.

LEGAL AND COMPLIANCE

MARKETING AND DISCLOSURE COMPLIANCE

If you choose to share information about your participation in the Program or use your referral link in any promotional content, you must comply with all applicable laws, including the US Federal Trade Commission's and the Canadian Competition Bureau's guidelines on endorsements and testimonials. You must clearly and conspicuously disclose your relationship with Counter Beauty, and the fact that you may be compensated for providing referrals in a manner that is clear and easily understood by consumers.

EMAIL/TEXT MARKETING

If you promote the Program via email or text campaigns, the following requirements apply:

a. You must comply with the CAN-SPAM Act of 2003 (Public Law No. 108-187), the Canadian Anti-Spam Law (CASL), and any other applicable laws, rules, or regulations governing commercial messaging (collectively, the "Act").

b. All email communications must be sent on your behalf and must not suggest or imply that the email is being sent on behalf of the Company. You are solely responsible for ensuring you qualify as the "sender" under the Act.

c. You may not send SMS or MMS messages to a recipient unless the recipient has provided express consent to receive such messages. All messaging must comply with all applicable laws, rules, and regulations, including but not limited to the Telephone Consumer Protection Act (TCPA).

USE OF COMPANY TRADEMARKS

The name "Counter Beauty" and other names, trademarks, logos, images, and/or copyrighted materials used by the Company and/or any related/affiliated entity are proprietary to the Company and/or its licensors (the "Company Marks"). The Company grants you a limited, nonexclusive, non-transferable license to use the Company Marks when sharing your participation in the Program, provided that such use complies with the provisions of this Agreement. The Company reserves the right to revoke your limited license to use the Company Marks at any time in its sole discretion.

TERM AND TERMINATION

TERM

This Agreement shall remain in effect until terminated by either you or the Company. Either you or the Company may terminate this Agreement immediately, with or without reason, at any time.

TERMINATION

Notwithstanding any other provision of this Agreement, the Company reserves the right to terminate this Agreement immediately upon notice to you in the event of any breach by you. This right is in addition to any other legal or equitable remedies available to the Company.

If your account is terminated for breach, the Company reserves the right to deny any future program participation at its sole discretion.

EFFECT OF TERMINATION

If this Agreement is terminated for any reason, you shall not be eligible to participate in the Program or, receive benefits from it. In the event of termination, all your rights as a participant in the Program, including any unused product credits and any other benefits under the Program, will terminate and become void.

MISCELLANEOUS

AMENDMENTS

The Company may amend the terms of this Agreement in whole or in part at any time at its sole discretion. Without limiting the foregoing, we may amend the eligibility requirements for the Program, the rates and thresholds at which benefits and credits are earned or redeemed, and the manner in which rewards and credits are earned or redeemed.

You will be notified of any amendments via email.

Amendments will become effective three (3) days after notice is provided, but will not apply retroactively to conduct occurring prior to the effective date. Your continued participation in the Program, including maintaining an active account or redeeming any benefits after the effective date of any amendment, will constitute acceptance of the amendment.

PUBLICITY AND CONTENT LICENSE

If you submit or create any content in connection with participation in the Program, including but not limited to your name, likeness, personal story, reviews, photographs, testimonials, images, videos, text, modifications of Company materials, or any other promotional content (collectively, "Participant Content"), you grant the Company and its affiliates a perpetual, royalty-free, worldwide, non-exclusive, and transferable license to use, reproduce, modify, adapt, publish, translate, distribute, perform, display, sublicense, and create derivative works from such Participant Content in any media or format, for any lawful purpose and in its advertising and promotional materials. Further, you waive any moral rights you may have in such Participant Content. You expressly waive all claims for compensation for such use. You waive any right to inspect or approve such materials prior to their publication by the Company. This license may be revoked at any time by providing written notice to the Company.

You represent and warrant that all your Participant Content is either original to you or lawfully obtained, and that the Company's use of such content will not infringe the rights of any third party. You agree to provide any reasonable assistance required to confirm or document these rights upon our request.

LIMITATION OF LIABILITY

You and the Company each waive any claims for consequential or exemplary damages for any claim or cause of action arising from or relating to the Agreement.

INDEMNITY

You agree to indemnify and hold harmless the Company, its affiliates or their respective officers, directors, shareholders, agents, employees and representatives from and against any damages, claims, or liabilities and expenses (including legal fees) arising from or relating to (i) your operation of your Program account and any activities related to it or under this Agreement; (ii) any negligent, reckless or intentionally wrongful act by you or any person acting on your behalf; (iii) any breach by you of any term of this Agreement; and (iv) any third-party claim alleging that you have violated or infringed upon any rights of third-parties, including but not limited to rights of privacy, patents, copyrights, trademarks, trade secrets, and/or licenses.

WAIVER

Any waiver by either Party of any breach of the Agreement must be in writing and signed by an authorized agent of the Party against which the waiver is asserted. Any waiver of a breach by a Party shall be a one-time waiver only and shall not operate or be construed as a waiver of any subsequent breach.

ENTIRE AGREEMENT

This Agreement constitutes the entire understanding between the Parties with respect to the subject matter hereof, and supersedes all prior agreements, representations, and communications.

SEVERABILITY

If any provision of this Agreement is held to be invalid or unenforceable, such provision will be severed, and the remaining provisions will remain in full force and effect.

WARRANTY, DISCLAIMER

To the maximum extent permitted by law, the Company disclaims all other warranties with respect to the Products, the Program, and any other subject matter of this Agreement, including any warranties of merchantability, fitness for a particular purpose, title, non-infringement, or accuracy.

GOVERNING LAW AND JURISDICTION

In order to maintain uniformity in the interpretation of this Agreement across the Company's operations in many different states, you and the Company expressly agree that this Agreement, including any procedural or substantive rights in any arbitration, shall be governed by and construed in accordance with the laws of the State of Delaware, without giving effect to principles of conflicts of laws; provided, however, that if applicable law prohibits you and the Company from agreeing to the application of the laws of the State of Delaware, this Agreement including any procedural or substantive rights in any arbitration, shall be governed by and construed in accordance with the laws of the state where you most recently provided services to the Company or where you reside, without giving effect to principles of conflicts of laws. The Federal Arbitration Act shall otherwise govern all matters relating to arbitration.

NEGOTIATION AND MEDIATION

In the event of a dispute, claim, or controversy arising from or relating to this Agreement, the Parties agree to try to resolve such dispute informally. In this regard, the aggrieved Party shall send a "Notice of Dispute" to the other Party which contains a brief statement setting forth the facts giving rise to the disputed matter and the relief requested by the aggrieved Party. The Parties agree to use reasonable, good faith efforts to settle any dispute through consultation and good-faith negotiations within thirty (30) days following delivery of the Notice of Dispute. If the dispute cannot be resolved through negotiation, the Parties agree to submit the dispute to non-binding mediation with a mediator mutually agreeable to the Parties. If the Parties are unable to agree on a mediator, the Parties agree that the American Arbitration Association shall designate a mediator. Unless the Parties agree otherwise, including conducting the mediation telephonically, the mediation shall take place in Los Angeles, California within six (6) months following delivery of the Notice of Dispute. The Parties agree that the dispute resolution procedure set forth in this paragraph is a condition precedent that must be satisfied before initiating any arbitration against the other Party.

AGREEMENT TO ARBITRATE

You and Company mutually agree that any claim or dispute between them arising from or relating to this Agreement, in which either party seeks more than $10,000, and which cannot be resolved by negotiation or mediation, shall be submitted to confidential binding individual arbitration before a single arbitrator pursuant to the rules and procedures of JAMS. The rules and procedures of JAMS are available at www.JAMSadr.org. By agreeing to arbitrate, the parties expressly waive their respective rights to a trial by jury.

a. In the event JAMS is unwilling or unable to hear the dispute, the Parties shall agree to, or an appropriate court shall select, another arbitration provider. Unless otherwise agreed upon by the Parties, any arbitration hearing shall take place in Los Angeles, CA, although either party may elect to participate in the arbitration remotely. Each Party shall be responsible for its own attorneys' fees. Responsibility for all other arbitration fees and costs, including filing fees, shall be apportioned in accordance with the Rules and Procedures of JAMS.

b. Although this agreement to arbitrate is made and entered into between you and the Company, its affiliates, or their respective officers, directors, shareholders, agents, employees, and representatives ("Related Parties") are intended third-party beneficiaries of the Agreement, including this agreement to arbitrate.

c. This agreement to arbitrate shall survive the termination of this Agreement. Any issues related to the arbitrability of any claim, or the scope, validity, or enforceability of this agreement to arbitrate shall be determined by the arbitrator. If either party wishes to initiate arbitration, the initiating party must notify the other party in writing via certified mail, return receipt requested, or hand delivery via courier. The Demand for Arbitration must include a statement of the legal and factual basis of the claim(s) to be arbitrated. The Parties shall be entitled to the discovery rights and procedures set forth in the Rules and Procedures of JAMS. The Parties shall be entitled to file dispositive motions in accordance with the Rules and Procedures of JAMS. The decision of the arbitrator shall be final and binding on the parties and may, if necessary, be reduced to a final judgment in a court of competent jurisdiction.

CLASS ACTION WAIVER

You waive your right to have any dispute or claim brought, heard, or arbitrated as a class or class action, and the Parties agree that an arbitrator shall not have any authority to hear or arbitrate any class, representative, or collective action. Notwithstanding any other provision in this Agreement, the Parties agree that any claim or contention that all or part of this class action waiver is unenforceable may be determined only by a court of competent jurisdiction and not by an arbitrator.

VENUE

You and the Company agree that the exclusive venue for any court proceedings, including actions for preliminary injunctive relief in aid of arbitration or judicial enforcement of an arbitration award, shall be in Los Angeles, California. You and the Company consent to personal jurisdiction in such courts and waive any objections to venue, jurisdiction or forum that may otherwise be available to either party. [Venue and forum for individuals participating in the Program who are residents of Louisiana shall be determined pursuant to Louisiana law].

TIME PERIOD TO ASSERT CLAIMS

If you or the Company wish to bring an action against the other for any act, occurrence, or omission relating to or arising from the Agreement, such action must be brought within one year from the date of the alleged conduct giving rise to the cause of action, or the shortest time permissible under state law. Failure to bring such action within such time shall bar all claims for such act or omission. The Parties waive all claims that any other statute of limitations applies.

NOTICES

All notices required or permitted to be given under this Agreement must be in writing. The Company may provide you notice by sending an e-mail to the address on file with the Company, which you agree electronically satisfies any legal requirement that such notice be in writing.

You are solely responsible for ensuring that the email address on file with the Company is accurate and current, and notice to you shall be deemed effective upon the Company sending an email to that address.

Notice to the Company shall be provided by means of U.S. mail, postage prepaid, addressed to: 1739 Berkeley Street, Attn: Legal Department, Santa Monica, California 90404

Such notice to the Company shall be effective upon receipt by the Company.

SURVIVAL

The Parties agree that all appropriate sections shall survive any termination or expiration of this Agreement.

TERMS AND CONDITIONS

Total Rewards Terms & Conditions
Updated and effective: July 1, 2026

These terms and conditions ("Total Rewards Terms") govern your participation in the loyalty program, Counter's Total Rewards Program ("Total Rewards") operated by G2G Ventures, PBC, in the United States, and Counter Beauty Inc. in Canada (collectively "Company"). By signing up for Total Rewards, you agree to be bound by these Total Rewards Terms, as amended from time to time. These Total Rewards Terms are in addition to, and do not replace the Company's Terms of Use ("Site Terms"), which also apply to your use of the Company's websites (collectively, "Website"). The Company's collection and use of information, including for Total Rewards, is explained in the Company's Privacy Policy.

Total Rewards provides Loyalists (defined below) with certain benefits as set forth in more detail in these Total Rewards Terms, in the benefits chart ("Benefits Chart") attached as Exhibit A, and on the Total Rewards Website (defined below) (the "Benefits").

The Company reserves the right to change these Total Rewards Terms or any other aspects of Total Rewards at any time, in accordance with the procedures set forth in these Total Rewards Terms. Please check the Total Rewards page at https://www.counter.com/pages/loyalty ("Total Rewards Website") periodically for changes. If you violate these Total Rewards Terms, the Company may terminate your participation in Total Rewards, bar you from future participation in Total Rewards, cancel any unredeemed Progress Credits and Benefits, and take appropriate legal action.

Agreement to Arbitrate Claims: This provision applies to the fullest extent permitted by applicable law, and does not apply to individual consumers in the provinces of Quebec, British Columbia, Alberta, Saskatchewan, or Ontario in a manner not permitted by the consumer protection laws in those provinces, or other jurisdictions in a manner not permitted by the applicable consumer protection laws. Your participation in Total Rewards is subject to your agreement to resolve all disputes by final and binding arbitration on an individual and not a class-wide or consolidated basis, as more fully detailed in the Governing Law, Class Action Waiver, Dispute Resolution, and Arbitration sections of these Total Rewards Terms below. That means that an arbitrator, not a judge or jury, will decide any claim. You have the right to opt-out of arbitration within 30 days of your acceptance of these Total Rewards Terms as described in more detail in the Governing Law, Class Action Waiver, Dispute Resolution, and Arbitration sections of these Total Rewards Terms.

Table of Contents             
1.        Loyalist Eligibility     
2.        Loyalist Enrollment             
3.        Standing Tiers and Brand Partner Participation             
4.        Earning Progress Credits             
5.        Redeeming Benefits
6.        Currency and Regional Considerations
7.        Referral Program             
8.        Loss of Benefits; Cancellation; Termination
9.        General Restrictions          
10.        Disclaimer of Warranties/Limitation of Liability
11.        Participation in Promotions of Advertisers and Partners
12.        Governing Law, Class Action Waiver, Dispute Resolution, and Arbitration          
13.        Miscellaneous
14.        Indemnification
15.        Modification of These Total Rewards Terms
16.        Entire Agreement
17.        Severability and Survival
18.        Notices
19.        Contact Us

1. Loyalist Eligibility

To be a Loyalist, you must be a legal resident of one of the fifty (50) United States, the District of Columbia, or Canada who is the greater of 18 years of age or the age of majority in your jurisdiction, and have an account at the Company Website. No business entity, organization, or group may register for Total Rewards or use Benefits.

Important information regarding membership (for example, your available Progress Credits and membership status) will be available to Loyalists in your Company account, and Loyalists must be logged into their Company account to earn and redeem Benefits. You agree to take commercially reasonable precautions to protect any usernames and passwords or other credentials for your Company account and you agree you will not sell, transfer or assign your Total Rewards membership or any Total Rewards membership rights. If you access your Total Rewards account online, you agree to take commercially reasonable precautions to maintain the confidentiality of your password and restrict access to your computer (or other device, as applicable) so that others may not access your Total Rewards account.

An individual may not have more than one Total Rewards account, and you agree not to participate under more than one (1) Total Rewards account. If you have inadvertently created more than one (1) Total Rewards account, please email support@counter.com or call 866-850-0305, and a representative will assist you in merging your accounts (provided that, if the Company determines or reasonably suspects that you have created multiple accounts in an attempt to abuse Total Rewards, the Company may terminate all accounts as described in Section 8 below). Only one (1) account will retain unused Benefits, including any Progress Credits (defined below). Benefits in the surviving Loyalist account will remain unaffected, but all unused Benefits, including all Progress Credits not yet issued, in any other accounts merged into the surviving Loyalist account will be forfeited. It may take up to seven (7) days to process your request. Permitted account mergers are final and non-reversible upon submission of a merger request.

2. Loyalist Enrollment

When you create a Company account and provide the required information, including, without limitation, your name and email address, you will automatically become a Total Rewards member (a "Loyalist") using that information. By creating an account, you agree to these Total Rewards Terms and your automatic enrollment in Total Rewards. You may opt out of Total Rewards at any time, for any reason, by contacting the Company at support@counter.com or 866-850-0305. The Company reserves the right, in its sole discretion, to verify your information at any time. The Company reserves the right, in its sole discretion, to suspend or terminate your account and your ability to participate in Total Rewards for any reason and without notice to you, including, without limitation, if the Company determines or suspects you have engaged or are engaging in fraudulent activity or non-compliance with any provision of these Total Rewards Terms or the Site Terms. As provided in Section 8 of these Total Rewards Terms, such suspension or termination may result in the loss of your Benefits and any Progress Credits associated with your Total Rewards account. You are responsible for any loss or inability to use or participate in Total Rewards (such as an inability to redeem Benefits) arising from your failure to provide and maintain accurate contact information.

Loyalists agree to receive emails and direct mail messages from the Company using the contact information provided by that Loyalist. Such messages may include system updates, flash bulletins, Standing Tier (defined below) Benefits offers, Benefit confirmations, administrative announcements, special requests, marketing communications, and the like. Loyalists may opt out of receiving marketing messages; those who have opted out of receiving marketing messages from the Company will still be able to participate in Total Rewards and receive messages about their Total Rewards account.

3. Standing Tiers and Brand Partner Participation

Total Rewards membership is divided into status tiers (each a "Standing Tier"). When a Loyalist reaches a new Standing Tier, they will remain at that Standing Tier for the remainder of the then-current calendar year. The Standing Tier for any subsequent year will be the highest Standing Tier reached based on Progress Credits earned during the immediately preceding calendar year.

Loyalists who also enter into a separate Brand Partner Agreement with the Company ("Brand Partners") are eligible for additional Total Rewards Standing Tiers and/or Benefits as described in the Brand Partner Agreement. Such Standing Tiers and Benefits are governed by these Total Rewards Terms in addition to the Brand Partner Agreement. In the event of a conflict between them relating to Total Rewards, these Total Rewards Terms control unless expressly stated otherwise.

Details regarding the Standing Tiers and the Benefits for each Standing Tier are provided on the Total Rewards Website and in the Benefits Chart and are subject to change at any time. For information about current Standing Tiers, Benefits, and restrictions, see the Total Rewards Website. Benefits provided to Loyalists with a particular Standing Tier status and/or who are Brand Partners may have additional terms (all as described on the Total Rewards Website, in other Total Rewards materials related to such Benefit, or in the Brand Partner Agreement).

4. Earning Progress Credits

As one of the available Benefits, Total Rewards members can earn points for qualifying purchases ("Progress Credits") that can be redeemed towards future qualifying purchases at the Company's Website. Progress Credits are automatically earned for Loyalist purchases at the Company's Website when the Loyalist is logged into their account at the time of the qualifying purchase.

For Loyalists residing in the United States, Progress Credits expire 12 months from the date they are earned. For Loyalists residing in Canada, Progress Credits expire after 12 months of account inactivity (where no Progress Credits are earned or redeemed within such period). All Progress Credits are subject to these Total Rewards Terms and the terms set forth in the Benefits Chart, or as otherwise set forth at the time of the qualifying transaction or purchase.

The earning rate for each Standing Tier is set out in the Benefits Chart and on the Total Rewards Website. Your membership status at the time of earning will govern whether and how many Progress Credits you earn. For subscriptions, the applicable number of Progress Credits is earned at the time of each shipment of the product for which the subscription is active. The rate at which Progress Credits are earned does not change based on whether your purchase is in USD or CAD. $1 USD and $1 CAD are both $1 for the purpose of earning Progress Credits.

Progress Credits are calculated based on the purchase price of the qualifying item(s) at the time of purchase, after gift cards, discounts and coupons (including through the application of Progress Credits) and before taxes and fees (including shipping and handling fees) are applied. In the event that a Loyalist has a qualifying purchase or transaction that is later reversed or refunded (for example, when returning a product) in whole or in part, the corresponding Progress Credits previously earned from that portion of the purchase or transaction will be deducted from the Loyalist's account.

Progress Credits may be credited only to one (1) Loyalist account. In certain cases, it may take up to 1 week or more for Progress Credits to be credited. The Company will not be responsible for, or liable to, any Loyalist, person or entity, in any way for any losses, costs or expenses incurred by a delay in crediting Progress Credits to a Loyalist's membership account.

The Company reserves the right to change, modify, or update eligible purchases to earn Progress Credits at any time. The Company may provide additional opportunities to earn Progress Credits or other Benefits in its sole and absolute discretion, provided that (a) the Company will have no obligation to offer such additional opportunities to all Loyalists, and (b) Progress Credits or other Benefits offered during these additional opportunities may be subject to important conditions or limitations, such as blackout periods, different expiry conditions, or exclusions.

5. Redeeming Benefits

Benefits may be redeemed only when purchasing while logged into the Company account associated with your membership.

Benefits are subject to availability and limitations as may be imposed by the Company. Unless otherwise expressly stated on the item, all items the Company may offer in a rewards shop will be final sale and not eligible for return. Each Loyalist is solely responsible for all federal, state, provincial/territorial, and local taxes, shipping and handling costs (if applicable), and any other costs or expenses of accepting, receiving, and using Progress Credits and other Benefits, unless the Company specifically states otherwise in writing.

A list of current Benefits is available on the Total Rewards Website and set forth in the Benefits Chart. The Company may add, remove, or alter Benefits available for redemption in its sole discretion. The Company reserves the right to limit the redemption of Progress Credits and limit the number of Benefits available at any particular time for either Standing Tier status.

Benefits may not be available in connection with all Company products or events, notwithstanding any errors in advertising to the contrary. In the event of technical failures or difficulties or other reasons, Benefits, including the ability to redeem Progress Credits, may not be available. Loyalists are not entitled to any compensation as a result of such technical failures or difficulties.

Progress Credits are not redeemable toward balances due on installment payments; gift cards; or other products or services as may be determined by the Company from time to time. Progress Credits and other Benefits have no cash value.

In the event that you redeem Progress Credits as part of a purchase and that purchase is later refunded, the portion of the refund attributable to redeemed Progress Credits will be refunded in the form of a product credit in your account. For Loyalists residing in the U.S., the product credit will expire 12 months from the date it is issued; for Loyalists residing in Canada, the product credit will expire after 12 months of account inactivity (where no Progress Credits are earned or redeemed within such period).

6. Currency and Regional Considerations

If you place an order on a regional site different from your country of residence, the earning and redemption values of Progress Credits will be based on that regional site's currency, not the currency where you are resident. You are solely responsible and liable for any and all taxes, currency conversion costs, or other amounts arising from the earning or redemption of Benefits in connection with Total Rewards.

7. Referral Program

Loyalists who are not also participating in the Company's Brand Partner Program are eligible to receive a Benefit for referring friends, family members, or colleagues who meet the criteria below ("Friend") to the Company using the personalized referral link ("Referral Link") available in the Loyalist's Company account. Loyalists may refer as many persons as they like. The Company reserves the right to limit the number of Benefits eligible to be received for successful referrals. For qualified referrals, the Friend will receive the reward stated on the Benefits Chart and the Total Rewards Website.

(a) Qualifying Referrals. In order for the referral to qualify for Loyalists to receive a Benefit and the Friend to receive the offered discount or other reward, the Friend must (i) be at least 18 years of age or the age of majority in their jurisdiction, (ii) have never purchased products from the Company previously, (iii) must not be a current Company employee, and (iv) not be a resident of the same household or use the same payment method or contact information as the referring Loyalist. In addition, the Friend must shop through the Loyalist's Referral Link and make a qualifying purchase from the Company. Only one (1) qualifying referral can be made per Friend. For Loyalists who are residents of Canada, you may only send referrals by electronic message (for example email, text message/SMS, direct message, or other message to an "electronic address") to individuals with whom you have had direct, voluntary, two-way communications and it would be reasonable to conclude that you have a personal relationship, taking into consideration any relevant factors such as the sharing of interests, experiences, opinions and information evidenced in the communications, the frequency of communication, the length of time since you have communicated and whether you have met in person. For certainty, you may also post your link to your social media pages and websites, provided you comply with the terms of use of any sites on which you make such postings.

(b) You Are the Sender. Each Loyalist is the actual sender of any Invitation (defined below) they make, even if we provide a template or assistive technology for you to do so. You therefore must comply — and are solely responsible for complying — with all applicable laws regarding such communications.

(c) Compliance with Laws. Loyalists are responsible for ensuring their referral activities comply with all applicable laws and regulations, including the disclosure and consent requirements set forth below, and any applicable social media platform terms. Without limiting the foregoing, if you are a resident of Canada or sending an Invitation to a resident of Canada, you must comply with the Canadian Anti-Spam Law (CASL), and if you are a resident of the U.S. or sending an invitation to a resident of the U.S. you must comply with CAN-SPAM. Loyalists must respect the spirit of these referral program terms by referring only real individuals who meet the requirements of these referral program terms.

(d) You Must Disclose Your Relationship with Us. Every time you share your Referral Link (an "Invitation"), you must tell people that you earn a Benefit if they use your Referral Link when purchasing products from the Company. Telling people that you earn a Benefit is a legal requirement. Failure to comply may result in losing your Benefit(s) and/or being terminated from Total Rewards. It may also be a violation of laws or regulations enforced by the U.S. Federal Trade Commission or other enforcement authorities. You can use the default language that may be provided to share your Referral Link, but at least use: "I earn a reward if you use my link when purchasing from the Company."

(e) Consent. You must not send an Invitation to any person who has not provided the legally required consent to receive such communications.

(f) Limited Use of the Company's Intellectual Property. When you share Invitations, you can and should refer to the Company and the Company's referral program simply and accurately, and include your Referral Link in the content of your Invitation. Except for this limited use, you are not permitted to use the Company's name or its other trademarks, materials, or other Company intellectual property without the Company's prior written permission. The foregoing limited, non-exclusive license to use the Company's Intellectual Property expressly does not include any right to use its logos, other trademarks or service marks, materials, or any other intellectual property. Without limitation, the prohibitions on your use of the Company's intellectual property include that you must not use any domain names or e-mail addresses that include the Company or its marks except to direct referred persons to Counter.com.

(g) No Side Promotions. You must not conduct your own promotion in connection with the referral programs. Any communications you make about the Company referral programs must be limited to referring people to the Company.

(h) Acceptable Use. You agree that you will not participate in the Company referral programs in any manner that violates the Site Terms.

(i) Be Truthful and Not Misleading. You agree to state any discount or other benefit the Company makes available to Friends truthfully, accurately, and completely. You agree not to write, say, or post anything you know is untrue or may be misleading. You agree not to misrepresent or embellish your relationship with the Company; you are not acting as an agent of the Company nor will you be deemed an employee of the Company. You agree not to suggest or imply that the Invitation is being sent by or on behalf of the Company. You agree to only use product descriptions or product-related claims that appear in official Company publications or on its Website.

(j) Bulk Distribution ("Spam"). Invitations must be created and distributed in a personal manner that is appropriate and customary for communications with family members, friends, and colleagues. Bulk distribution, distribution to strangers, or any other use of the services described in these referral program terms in a manner outside the intent of the Company referral program is expressly prohibited and may be grounds for immediate termination from Total Rewards and further legal action.

(k) Activating the Benefit. The Loyalist will receive the designated Benefit only if the invited person makes a qualifying purchase directly from the Loyalist's Referral Link. In the event that the invited person navigates away from the Company Website and returns organically or through a different link or completes the purchase through a different device, no Benefit will be provided to the Loyalist. The invited Friend will also not receive the referral reward unless using a Loyalist's Referral Link.

8. Loss of Benefits; Cancellation; Termination

A Loyalist may cancel their Total Rewards membership at any time, for any reason, by emailing support@counter.com or calling 866-850-0305. In your communication with the Company, please include the telephone number and/or email address associated with your Total Rewards membership.

A Loyalist's membership is deemed terminated immediately in the event of that Loyalist's death or filing of bankruptcy, and all Benefits and any Progress Credits accrued are forfeited.

The Company reserves the right to investigate and to suspend or terminate, at the Company's sole and absolute discretion, any Total Rewards membership if the Company believes that the Loyalist has abused Total Rewards privileges, has breached or acted inconsistently with these Total Rewards Terms or applicable law, or acted in a manner harmful to the Company's interests. Abuse or violations that may result in suspension or termination include, but are not limited to: (i) using automated or fraudulent means to participate in Total Rewards; (ii) your failure to follow these Total Rewards Terms, the Site Terms, and any other terms and conditions applicable to you in connection with your relationship with the Company; (iii) the attempted or actual sale or transfer of any of your Progress Credits or Benefits or your Total Rewards account itself; and (iv) making a misrepresentation to the Company in connection with your participation in Total Rewards. You agree to cooperate fully in any investigation by the Company of the activities related to your Total Rewards membership or your Company account, including by responding promptly and honestly to the Company's requests for information. If the Company terminates your Loyalist status for any of the reasons set forth above, you will not be eligible to re-enroll. Loyalists understand and agree that termination by the Company of a Total Rewards account will result in the immediate forfeiture of all Standing Tier Benefits, including Progress Credits earned and associated with that Loyalist's account, and the inability of that Loyalist to redeem Standing Tier Benefits. No refunds will be provided to persons whose account is terminated or suspended by the Company under this paragraph, irrespective of when such account is terminated or suspended. In addition, the Company reserves the right to take administrative or legal action against you, including seeking criminal prosecution, in its sole discretion.

Upon cancellation or termination whether by you or by the Company, the Loyalist's active membership will immediately cease, and that Loyalist may no longer earn Progress Credits or receive Benefits, unless that Loyalist is eligible to and does re-enroll in Total Rewards, in which case the Loyalist will be treated as a new member. Any Progress Credits earned and Benefits received will be forfeited upon termination or cancellation of a Loyalist's account. Upon cancellation of a Total Rewards membership, the Company may maintain your Loyalist account information in accordance with the Company's data retention policy and Privacy Policy. After cancellation, the Company may send you messages from time to time using the contact information provided by you, unless you opt-out of receipt of such communications by modifying your choices on the Total Rewards Website or following any opt-out instructions that may be provided in the communications. The Company will not provide any refund for any unredeemed Benefits following cancellation.

If, as a result of acts beyond the Company's control, such as strikes, boycotts, war, epidemics/pandemics, acts of God, riots, terrorism, delays of commercial carriers, or restraints of public authority, Total Rewards cannot run as planned or Benefits cannot be provided, the Company reserves the right, in its sole discretion, to cancel, modify or suspend Total Rewards or Total Rewards Benefits.

The Company reserves the right to terminate Total Rewards, or any or all Benefits under Total Rewards, at any time, for any reason, including without limitation, upon the sale or winding up of the Company. In the event the Company elects to terminate Total Rewards, the Company will provide a notice of termination in accordance with these Total Rewards Terms. All Standing Tier Benefits that remain unredeemed by you prior to the effective date of such termination will be void and forfeited on the effective date of termination.

9. General Restrictions

You agree to abide by the final and binding decisions of the Company regarding Total Rewards and your participation in it. The Company will be the sole arbiter in cases of suspected abuse, fraud, or violation of its rules, and any decision it makes relating to termination, suspension, or disabling of Total Rewards membership will be final and binding.

Should a Loyalist object to any of these Total Rewards Terms, or any subsequent modifications thereto, or become dissatisfied with Total Rewards, that Loyalist's only recourse is to immediately discontinue participation in Total Rewards and cancel their Total Rewards membership account in the manner provided above.

10. Disclaimer of Warranties/Limitation of Liability

To the maximum extent permitted by applicable law, Loyalists expressly agree that use of, and participation in, Total Rewards is at the Loyalist's sole risk. Loyalists further agree that the Company and its subsidiaries and affiliated companies (including direct and indirect subsidiaries, sister and parent companies, and their predecessors and successors in interest), and their respective officers, directors, managers, employees, agents, suppliers, vendors, content providers, licensors, licensees, and other representatives (each a "Counter Party" and, collectively, the "Counter Parties") will not be liable to Loyalists or anyone else for any loss or injury or any indirect, incidental, consequential or special damages arising out of use or enrollment in Total Rewards or arising out of any action taken in response to or as a result of any information available through Total Rewards. Each Loyalist hereby waives any and all of the above claims against the Counter Parties and their respective agents, representatives or licensors arising out of, or in connection with, his/her participation in Total Rewards.

Further, Loyalists agree that no Counter Party is responsible, and will have no liability to Loyalists, for: any error, omission, interruption, defect or delay in transmission, order processing, or communication; technical or mechanical malfunctions; errors in these Total Rewards Terms or in any Total Rewards-related materials; human-processing error; failures of electronic equipment, computer hardware or software; damage to a Loyalist's equipment, computer hardware or software, or inaccurate information, whether caused by equipment, programming, human error, or otherwise.

To the maximum extent permitted by applicable law, Loyalists agree that Total Rewards and all services and Benefits offered therein are provided on a strictly "as is," "as available," and "with all faults" basis. The Counter Parties make no warranty with regard to any products, services or Benefits obtained by Loyalists through Total Rewards or through any advertisers, sponsors, or partners. The Counter Parties make no warranty that Total Rewards will be uninterrupted, timely or error free, nor does any Counter Party make any warranty as to the results that may be obtained from the use of Total Rewards. Each Loyalist (except where expressly prohibited for individual consumers resident in Quebec) hereby waives any and all claims against the Counter Parties arising out of or in any way relating to his/her use of or enrollment in Total Rewards, or use of the Company Website, the information available thereon, and the modification of these Total Rewards Terms. A Loyalist's sole remedy for dissatisfaction with any portion of Total Rewards is to cease the Loyalist's participation in the program, and the sole and exclusive maximum aggregate liability of the Company for all damages, losses, and causes of action (whether in contract, tort (including negligence), or otherwise) will be five dollars ($5.00). This limitation on damages is not intended to limit a Loyalist's rights to recover attorneys' fees or costs where applicable or to limit the Counter Parties' obligation (if any) to pay prevailing party costs or fees if recoverable pursuant to applicable law. The limitations set forth in this section will not limit or exclude the Counter Parties' liability for personal injury or tangible property damage caused by the Counter Parties' gross negligence, fraud or intentional, willful, malicious or reckless conduct.

To the maximum extent permitted by applicable law (except where expressly prohibited for individual consumers resident in Quebec), the Company expressly disclaims any and all express and implied warranties, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose or the availability of seating for a particular performance(s) of an exhibition. The Company will not be liable or responsible for those guarantees, warranties and representations, if any, offered by advertisers, manufacturers of merchandise, or suppliers of services. No advice or information, whether oral or written, obtained by a Loyalist from or through Total Rewards or the Company will create any warranty not expressly made in these Total Rewards Terms. The Company is not responsible and assumes no liability for changes or discontinuance of service from providers which may affect Benefits.

The Company will be excused from performance under these Total Rewards Terms to the extent the Company is prevented from or delayed from performing, in whole or in part, as a result of an event or series of events caused by or resulting from (1) weather conditions or other elements of nature or acts of God, (2) acts of war, terrorism, insurrection, riots, civil disorders, or rebellion, (3) quarantines or embargoes, (4) labor strikes, or (5) other causes beyond the reasonable control of the Company.

Loyalists agree that in the event a Loyalist incurs any damages, losses, or injuries that arise out of the Company's acts or omissions, the damages, if any, caused to the Loyalist are not irreparable or sufficient to entitle the Loyalist to an injunction preventing the continued operation of Total Rewards, or any websites, mobile apps, property, product, or service owned, operated, or controlled by any of the Counter Parties, and the Loyalist will have no rights to enjoin or restrain the development, production, distribution, advertising, exhibition or exploitation of Total Rewards or any website, mobile app, property, product, or service owned, operated, or controlled by any of the Counter Parties.

By participating in Total Rewards, Loyalists understand that Loyalists may be waiving rights with respect to claims that are at this time unknown or unsuspected, and in accordance with such waiver, Loyalists acknowledge that Loyalists have read and understand, and hereby expressly waive, the benefits of Section 1542 of the Civil Code of California, and any similar law of any state, province, or territory, which provides as follows:

"Certain claims not affected by a general release. A general release does not extend to claims that the creditor or releasing party does not know or suspect to exist in his or her favor at the time of executing the release and that, if known by him or her, would have materially affected his or her settlement with the debtor or released party."

11. Participation in Promotions of Advertisers and Partners

Loyalists acknowledge that the Company does not endorse the contents of any advertisements of the Company partners or sponsors, if any, appearing in connection with Total Rewards. The Company assumes no liability, obligation, or responsibility for any part of any correspondence or promotion, including, without limitation, withdrawal or modification of any offer or promotion. Loyalists understand that, in some cases, there may be a delay in the crediting of Progress Credits for promotions of advertisers, sponsors, or partners due to reasons outside of the Company's control. Loyalists agree that the Company will not be responsible or liable for any losses, claims, costs, or expenses incurred as a result of any such delay or failure to credit Progress Credits. The Company will not be liable or responsible for guarantees, warranties, and representations, if any, offered by advertisers, manufacturers of merchandise or suppliers of services. The Company is not responsible and assumes no liability for changes or discontinuance of service from providers which may affect Benefits.

12. Governing Law, Class Action Waiver, Dispute Resolution, and Arbitration

a. Governing Law and Venue. This section 12(a) applies to the fullest extent permitted by applicable law, and does not apply to individual consumers in the province of Quebec. Total Rewards and these Total Rewards Terms are governed by the laws of the State of Delaware, without any reference to its choice of law provisions. To the extent the parties are permitted to initiate litigation in a court, you agree that all claims and disputes arising out of or related to Total Rewards and these Total Rewards Terms will be litigated exclusively in the state or federal courts located in Los Angeles, California.

b. Applicability of Arbitration Agreement. Sections 12(b-k) apply to the fullest extent permitted by applicable law, and do not apply to individual consumers in the provinces of Quebec, British Columbia, Alberta, Saskatchewan, or Ontario in a manner not permitted by the consumer protection laws in those provinces, or other jurisdictions in a manner not permitted by the applicable consumer protection laws. You agree that any dispute or claim relating in any way to your membership in Total Rewards, to these Total Rewards Terms, or to any aspect of your relationship with the Company, will be resolved by binding arbitration, rather than in court, except that (1) you may assert claims in small claims court if your claims qualify, so long as the matter remains in such court and advances only on an individual (non-class, non-representative) basis; and (2) you or the Company may seek equitable relief in court for infringement or other misuse of intellectual property rights (such as trademarks, trade dress, domain names, trade secrets, copyrights, and patents). You agree that you must commence any arbitration or other claim within one (1) year after the dispute arises, otherwise the claim is permanently barred, which means that you will no longer have the right to assert a claim regarding the dispute. This Arbitration Agreement will apply, without limitation, to all claims that arose or were asserted before the effective date of these Total Rewards Terms or any prior version of this Arbitration Agreement.

If you agree to arbitration with the Company, you are agreeing in advance that you will not participate in or seek to recover monetary or other relief in any lawsuit filed against the Counter Parties alleging class, collective, and/or representative claims on your behalf. Instead, by agreeing to arbitration, you may bring your claims against the Counter Parties in an individual arbitration proceeding (except for any Batch Arbitration, as described below). If successful on such claims, you could be awarded money or other relief by an arbitrator. You acknowledge that you have been advised that you may consult with an attorney in deciding whether to accept this agreement, including this Arbitration Agreement.

The US Federal Arbitration Act governs the interpretation and enforcement of this Arbitration Agreement.

c. Process. To begin a claim, you must first send a letter describing your claim in detail, including your name and contact information, your legal claim, the specific facts giving rise to your claim (including the date(s) and amount(s) of any relevant transaction or interaction with the Company), and the requested relief to the Company, 1739 Berkeley Street, Attn: Legal Department, Santa Monica, California 90404. You and we agree to attempt in good faith to negotiate an informal resolution of your claim. If a resolution is not reached within thirty (30) days, you may commence an arbitration action as set forth herein. The arbitration will be conducted by JAMS, an established alternative dispute resolution provider. Disputes involving claims and counter claims under $250,000 USD, not inclusive of attorneys' fees and interest, will be subject to JAMS's most current version of the Streamlined Arbitration Rules and procedures available at http://www.jamsadr.com/rules-streamlined-arbitration/; all other claims will be subject to JAMS's most current version of the Comprehensive Arbitration Rules and Procedures, available at http://www.jamsadr.com/rules-comprehensive-arbitration/. JAMS's rules are also available at www.jamsadr.com or by calling JAMS at 800-352-5267. If JAMS is not available to arbitrate, the parties will select an alternative arbitral forum. You may choose to have the arbitration conducted by telephone, based on written submissions, or in person in the county where you live or at another mutually agreed location. The Company will be entitled to make an offer of judgment in the arbitration proceeding. If the offer of judgment is not accepted, and the award is not more favorable than the unaccepted offer, you will be solely responsible for all costs incurred by the Company after the offer of judgment is made to the extent permitted by applicable law. Any judgment on the award rendered by the arbitrator may be entered in any court of competent jurisdiction.

d. Fees. If the arbitrator finds that you cannot afford to pay JAMS's filing, administrative, hearing and/or other fees, and you cannot obtain a waiver from JAMS, the Company will pay them for you. If the arbitrator determines the claims are frivolous, you agree to pay the Company's attorneys' fees and costs in the arbitration, to the extent permitted by applicable law. In addition, for claims totaling less than $10,000, the Company will reimburse you for any JAMS filing, administrative, hearing and/or other fees (but not including your attorneys' fees) that you have paid, unless the arbitrator determines the claims are frivolous.

e. Authority of Arbitrator. The arbitrator, and not any federal, state or local court or agency will have exclusive authority to resolve any dispute related to the interpretation, applicability, enforceability or formation of this Arbitration Agreement including, but not limited to, any claim that all or any part of this Arbitration Agreement is void or voidable. The arbitration will decide the rights and liabilities, if any, of you and the Company. The arbitration proceeding will not be consolidated with any other matters or joined with any other cases or parties. The arbitrator will have the authority to grant motions dispositive of all or part of any claim. The arbitrator will have the authority to award monetary damages and to grant any non-monetary remedy or relief available to an individual under applicable law, the arbitral forum's rules, and these Total Rewards Terms (including this Arbitration Agreement). The arbitrator will issue a written award and statement of decision describing the essential findings and conclusions on which the award is based, including the calculation of any damages awarded. The arbitrator has the same authority to award relief on an individual basis that a judge in a court of law would have. The award of the arbitrator is final and binding upon you and us.

f. Waiver of Jury Trial. You and the Company hereby waive any constitutional and statutory rights to sue in court and have a trial in front of a judge or a jury. You and the Company are instead electing that all claims and disputes will be resolved by arbitration under this Arbitration Agreement, except as specified in Section 12(b) above. An arbitrator can award on an individual basis the same damages and relief as a court and must follow this Agreement as a court would. However, there is no judge or jury in arbitration, and court review of an arbitration award is subject to very limited review.

g. Waiver of Class or Consolidated Actions. Except with respect to Batch Arbitration (as defined below), all claims and disputes within the scope of this Arbitration Agreement must be arbitrated on an individual basis and not on a class basis, only individual relief is available, and claims of more than one customer or user cannot be arbitrated or consolidated with those of any other customer or user. In the event that this subparagraph is deemed invalid or unenforceable neither you nor we are entitled to arbitration and instead claims and disputes will be resolved in a court as set forth in Section 12(a) above.

You and the Company agree that, in the event that there are fifty (50) or more individual requests for arbitration of a similar nature filed against the Company within an approximately thirty (30) day period (or otherwise in close proximity) regardless of the state(s) in which such claims are filed, JAMS will administer all such similarly situated arbitration demands on a collective basis as a single, consolidated arbitration (subject to a single set of fees, proceeding schedule, and, if required, hearing) before a single arbitrator in accordance with the requirements outlined elsewhere in this section, provided that — in the event that the arbitrator deems it impracticable or inequitable to administer all such claims collectively in a single arbitration — he/she may group demands for arbitration into groups of not fewer than twenty (20) matters, plus a remainder group as needed (or as otherwise deemed by the arbitrator to be practicable, equitable, and in best keeping with the spirit of this provision) and arbitrate each group of matters as a single, consolidated arbitration (either structure a "Batch Arbitration"). You and the Company agree (1) to work with JAMS in good faith to facilitate the resolution of disputes on a Batch Arbitration basis and (2) that requests for arbitration are of a "similar nature" if they arise out of the same event, agreement, or factual scenario and raise the same or similar legal issues and seek the same or similar relief. Disagreements over the applicability of this Batch Arbitration process will be settled in a single, consolidated arbitration proceeding that includes all affected parties and is resolved by a single arbitrator subject to the requirements of this section. This Batch Arbitration provision shall in no way be interpreted as authorizing a class or collective arbitration or action of any kind, or any suit or arbitration involving joint or consolidated claims, under any circumstances other than those expressly set forth in this section.

h. 30-Day Right to Opt Out. You have the right to opt out of the provisions of this Arbitration Agreement by sending written notice of your decision to opt out by contacting us at the Company Arbitration Opt-Out, 1739 Berkeley Street, Attn: Legal Department, Santa Monica, California 90404, within 30 days after first becoming subject to this Arbitration Agreement. Your notice must include your name and address, your Company username (if any), the email address you used to set up your Company account (if you have one), and an unequivocal statement that you want to opt out of this Arbitration Agreement. If you opt out of this Arbitration Agreement, all other parts of these Total Rewards Terms will continue to apply to you. Opting out of this Arbitration Agreement has no effect on any other arbitration agreements that you may currently have, or may enter in the future, with the Company.

i. Severability. If any part or parts of this Arbitration Agreement are found under the law to be invalid or unenforceable, then such specific part or parts will be of no force and effect and will be severed and the remainder of the Arbitration Agreement will continue in full force and effect.

j. Survival of Agreement. This Arbitration Agreement will survive the termination of your relationship with the Company.

k. Modification. Notwithstanding any provision in these Total Rewards Terms to the contrary, we agree that if the Company makes any future material change to this Arbitration Agreement, it will not apply to any individual claim(s) that you had already provided notice to the Company.

13. Miscellaneous

Total Rewards is void where prohibited by law. You agree not to participate in Total Rewards if it is illegal to do so in your jurisdiction. In the Company's sole discretion, the Company may assign these Total Rewards Terms in whole or in part, without notice to you. You may not assign these Total Rewards Terms without the Company's prior written consent. If any provision(s) of these Total Rewards Terms is held to be unenforceable, then such provision(s) will be construed, as nearly as possible, to reflect the intentions of the parties with the other provisions remaining in full force and effect. The failure to exercise or enforce any right or provision of these Total Rewards Terms will not constitute a waiver of such right or provision unless acknowledged and agreed to in writing. Any heading, caption or paragraph title contained in these Total Rewards Terms is inserted only as a matter of convenience and in no way defines or explains any paragraph or provision hereof. Nothing contained in these Total Rewards Terms will be construed as creating any agency, partnership, or other form of joint enterprise between you and the Company. You agree that these Total Rewards Terms will not be construed against the Company by virtue of the Company having drafted these Total Rewards Terms.

14. Indemnification

To the maximum extent permitted by applicable law, you agree to defend, indemnify, and hold the Counter Parties harmless from any and all losses, damages, judgments, liabilities, claims, demands, costs, investigations, settlements and expenses, that directly or indirectly arise from or are otherwise directly or indirectly related to: (a) your participation in Total Rewards or activities in connection therewith; (b) your breach or anticipatory breach of these Total Rewards Terms; (c) your violation of any laws, rules, regulations, codes, statutes, ordinances or orders of any governmental and quasi-governmental authorities, including, without limitation, all regulatory, administrative and legislative authorities; (d) any misrepresentation made by you; or (e) the Counter Parties' use of your information as permitted under these Total Rewards Terms, or any other written agreement between you and the Company. You will cooperate as fully required by the Counter Parties in the defense of any claim. The Counter Parties reserve the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, and you will not, in any event, settle any claim without the prior written consent of a duly authorized employee of the Counter Parties.

15. Modification of These Total Rewards Terms

The Company reserves the right to modify these Total Rewards Terms from time to time. Without limiting the foregoing, we may amend Total Rewards, these Total Rewards Terms and/or the Total Rewards structure at any time, which changes may include, but are not limited to, changing how Progress Credits are earned or redeemed, the available Benefits, Standing Tiers (including adding or removing such or changing their qualifying criteria), the eligibility criteria, or changing the conditions under which Progress Credits or Benefits expire or are forfeited. The Company will notify you of changes to the Total Rewards Terms by posting the updated Total Rewards Terms on the Total Rewards Website and may also choose to notify you by email to the address then associated with your Total Rewards account or by other means, consistent with applicable law. The updated Total Rewards Terms will be effective as of the time of posting, or upon such later date or by such other method as specified by the Company. The updated Total Rewards Terms will apply to your participation in Total Rewards beginning as of their effective date.

Where required by applicable law, notice will be provided between ninety (90) and sixty (60) days before the amendment comes into effect for a change to an essential element of Total Rewards, and at least 30 days prior to another change (or such other period as may be required or permitted by applicable law) and will set out, where required by law, the new clause, or the modified clause and how it read formerly, and the date on which the amendment will come into effect.

16. Entire Agreement

These Total Rewards Terms constitute the complete and exclusive understanding between the Company and Loyalists relating to the subject matter of these Total Rewards Terms and supersede all prior or contemporaneous understandings, agreements and/or advertising relating to the subject matter of these Total Rewards Terms. Both parties acknowledge that they have not been induced to enter into these Total Rewards Terms by any representations or promises not specifically stated in these Total Rewards Terms. Use of the Total Rewards Website is subject to the Company's Terms of Use.

17. Severability and Survival

If any provision of these Total Rewards Terms is held to be invalid or unenforceable, such provision will be severed, and the remaining provisions will remain in full force and effect. All sections which by their nature should survive termination or expiration of these Total Rewards Terms shall survive.

18. Notices

Notices required or permitted to be given under these Total Rewards Terms must be in writing. The Company may provide you notice by sending an e-mail to the address on file with the Company, which you agree electronically satisfies any legal requirement that such notice be in writing.

You are solely responsible for ensuring that the email address in the Company account is accurate and current, and notice to you shall be deemed effective upon the Company sending an email to that address.

Notice to the Company shall be provided by means of postal mail, postage prepaid, addressed to: 1739 Berkeley Street, Attn: Legal Department, Santa Monica, California 90404. Such notice to the Company shall be effective upon receipt by the Company.

Notices given by Total Rewards will be transmitted, in the Company's sole discretion, by e-mail, regular mail, general posting on the Total Rewards Website, or through other methods as may be deemed appropriate by the Company or permitted under law. Notices in connection with the modification of these Total Rewards Terms will be provided as stated in Section 15.

19. Contact the Company

Questions or correspondence regarding Total Rewards should be directed to support@counter.com or 866-850-0305.

EXHIBIT A
Program Details

The following provisions set out the Total Rewards details and are at all times subject to the Total Rewards Terms.

Program Account

Loyalists will receive a welcome email 24-48 hours after enrollment, or otherwise as determined by the Company.

Standing Tiers

Standing Tiers are determined as set forth in the chart below. When a Loyalist reaches a new Standing Tier, they will remain at that Standing Tier for the remainder of the then-current calendar year. The Standing Tier for any subsequent year will be the Standing Tier reached based on Progress Credits earned during the immediately preceding calendar year.

Standing Tier | Progress Credits Needed to Reach Tier
1 | 0
2 | 500
3 | 1000

Earning Progress Credits

Loyalists receive 1 Progress Credit for every USD $1 or CAD $1 spent on qualifying purchases at Counter.com. [Footnote 1]

Loyalists also will receive Progress Credits as follows:

Profile Completion Activity | Progress Credits Awarded

Provide 1 Social Handle [Footnote 2] | 5

Referrals | Progress Credits Awarded
Qualifying Referral | 100

Redeeming Progress Credits

Progress Credits previously earned may be redeemed in increments of 10 Progress Credits for USD $1/CAD $1 off [Footnote 3] your purchase. Progress Credits are not redeemable toward balances due on installment payments; gift cards; or other products or services, or taxes and fees including shipping, handling and fees, as may be determined by the Company from time to time. Progress Credits and other Benefits have no cash value.

The Company may also from time to time make available to all Loyalists, or only to certain Standing Tiers, designated products that are available for purchase exclusively and/or entirely through the redemption of Progress Credits. For all such offers, limited quantities are available. No rainchecks or backorders permitted.

In the event that you redeem Progress Credits as part of a purchase transaction and any part of that purchase is later refunded, the Progress Credits will be forfeited and not restored to your account, and no refund of the redemption value will be provided.

Additional Benefits

The following additional Benefits are available to Loyalists as set forth here:

Additional Benefits

The following additional Benefits are available to Loyalists as set forth here:

Birthday Gift — Available to Tier 2 and Tier 3 Loyalists. [Footnote 4]

Free Standard Shipping on Orders USD $50/CAD $50+ — Available to all Loyalists (Tier 1, Tier 2, and Tier 3). [Footnote 5]

Early Access to Select New Products — Available to Tier 2 and Tier 3 Loyalists.

Early Access to Select Sales and Promotions — Available to Tier 3 Loyalists only.

Progress Credit Earning Multiplier During Designated Events — Available to Tier 2 and Tier 3 Loyalists. [Footnote 6]

Progress Credits for Qualifying Referrals of Friends

10% off the Friend's purchase. [Footnote 7]

[Footnote 1]
Progress Credits are based on the purchase price of the qualifying item(s) at
the time of purchase, after gift cards, discounts and coupons (including
through the application of Progress Credits) and before taxes and fees (including shipping and handling fees) are applied.  For Loyalists resident in the United States, Progress Credits expire 12 months from the date they are earned.  For Loyalists resident in Canada, Progress Credits expire after 12 months of account inactivity (where no Progress Credits are earned or redeemed within such period). See Section 4 of the Total Rewards Terms for additional terms applicable to the award and expiration of Progress Credits.

[Footnote 2]
Progress Credits will be awarded only for the first social handle added to the
Loyalist profile.

[Footnote 3]
Progress Credits may not be redeemed for dollars off your purchase in increments of less than 10 Progress Credits.

[Footnote 4]
One (1) free product to be determined by the Company in its sole discretion during the Loyalist’s birthday month. In order to receive their birthday gift, the eligible Loyalist must (a) have provided their birthday information in their Company account profile and (b) log into their Company account during their birthday month, add the offered product to their cart, and complete the checkout process.  Loyalist will be responsible for any applicable shipping and handling fees.

[Footnote 5]
Standard shipping within the continental United States and Canada on orders of
USD50/CAD50, after all discounts and coupons (including the application of
Progress Credits) and before taxes and fees (including shipping and handling
fees) are applied.

[Footnote 6]
Progress Credit earning rates may vary for designated events and will be
communicated in advance of each event.

[Footnote 7]
Not combinable with any other offers, discounts, or promotions.  Valid only on in-stock merchandise.  Not redeemable toward balances due on installment payments; gift cards; or other products or services as may be determined by the Company from time to time.  In the event of a return, discount will be deducted from refund.  No cash value.

TERMS

Subscriptions are limited to items displaying the Subscriptions tag on the Sites. If you purchase products using our Subscriptions feature at the Company you’ll receive regular shipments of those products based on the frequency you choose; the Company currently offers 1-month, 2-month, 3- month, and 4-month Subscriptions (i.e., your Subscriptions starts on the 1st then it will ship every 2 months on the first of that month) but reserves the right to offer different frequencies in the future which will be posted on the Sites.

When you are enrolled, subscriptions will automatically create a new order according to the shipment schedule applicable to your product purchase selection, and your subscription for the selected product will continue for each subscription period selected by you until you cancel.

You may skip a subscription shipment, make changes to, or cancel your subscription up to twenty-four (24) hours before your order is placed. There is no additional fee charged for participating in the subscription, and there is no minimum purchase obligation.If you are placing an order as part of our subscription program, your participation in the program will remain in effect until it is cancelled.

We may, in our sole discretion, terminate your participation in the program at any time without notice to you. Some of the offer details for subscription may change as you receive deliveries over time (for example, price, taxes, availability, and shipping/handling charges). If the item is unavailable when we plan to ship it, we will notify you that we are unable to process the order, and we will wait to process your order until the next scheduled shipping date based on the shipment frequency selected.

RECURRING CHARGES APPLY

The total cost charged to your payment method for each subscription order will be the cost of the item on the day that order is processed, less any subscription discount offered as a percentage or dollars off at the time you signed up, plus shipping, handling, and any applicable sales tax.

Your subscription will automatically renew at the end of the term you selected continuously and indefinitely without action by you, and the cost will be automatically charged to you at the time of renewal. the Company reserves the right to modify or cancel any discount offered at the time you signed up for the subscription, with notice to you, and future orders fulfilled would reflect any such change. For each subscription item shipment, you authorize the Company to charge the payment method used when you enrolled unless otherwise directed by you.

If we are unable to complete your subscription order with the payment method you used when you enrolled, we will not fulfill the order and will notify you that your payment method needs to be updated.The actual cost of each shipment may vary depending on the quantity and frequency chosen. You accept responsibility for all recurring charges, and your subscription will continue until you cancel your subscription. There is no minimum purchase obligation.

CANCELLATION

You may cancel a subscription at any time. To cancel, log in to your account, click the “Subscriptions” tab, then click “cancel.” You may also cancel by contacting Customer Service. If you cancel before the next recurring payment is charged, then your subscription will terminate automatically, and the Company will not charge your payment provider for any subsequent subscription period. If you cancel while an order is in process (i.e., your payment has been charged but you have not yet received your shipment), the Company will continue to process your order; your subscription will terminate automatically after the last order is shipped. If you cancel your enrollment and then reactivate it, the discount applied to any subscription item may not be the same discount in effect at the time of cancellation. If the subscription discount for such item changes, the new discount will be applied to your future shipments of that item.

SKIP A SHIPMENT.

You may also skip a shipment at any time. To skip a shipment, log in to your account, click “subscription,” then “skip a shipment.” If you skip a shipment before your next recurring payment is charged, the Company will cancel the next scheduled delivery for your subscription, and your payment method will not be charged for the skipped shipment. If you skip a shipment while an order is in process (i.e., your payment has been charged but you have not yet received your shipment), the Company will continue to process your order for that period and skip the following subscription period. After your skipped shipment, the Company will automatically restart your subscription deliveries unless you skip the next shipment or cancel your subscription. Skipping a shipment does not cancel your subscription.

MANAGE YOUR SUBSCRIPTIONS.

You can manage or make changes to your subscription at any time by logging into your account, clicking “subscription,” and following the prompts. Any changes you make will be reflected in your next shipment, except for changes initiated while an order is in process (i.e., your payment has been charged but you have not yet received your shipment), in which case they will be reflected after the current order has been completed.The Company reserves the right to change the subscription benefits, including the discount amounts and eligibility used to determine discount amounts, at any time in its sole discretion. All changes will apply to future orders, including current enrollments.Subscription discounts apply only to eligible items displaying the offer message on the subscription item information pages, and then only if you select the subscription delivery method.All returns under subscription are subject to the Company Return Policy.The Company reserves the right to change the pricing of any product associated with subscriptions at any time. In the event of a price change, The Company will post the new pricing on the website and attempt to notify you in advance by sending an email to the address you have registered for your account.

You agree that we may change the pricing we charge you for your subscription products by providing you with notice through an electronic communication from us, and you agree that all agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing. You consent to our ability to change our pricing and the details of our subscription products (sizes, varieties, etc.) through an electronic communication to you.

If you do not wish to accept a price change made by us, you may cancel your subscription as described above, otherwise you will be deemed to have consented to the price change and authorize The Company to charge the new price to your payment method. If there are any discrepancies in billing, you hereby waive your right to dispute such discrepancies if you do not notify The Company within sixty (60) days after they first appear on an account statement.

IF YOU ARE A PARTICIPANT OF OUR SUBSCRIPTION PROGRAM AND YOU HAVE PROVIDED US WITH A VALID CREDIT CARD NUMBER OR AN ALTERNATE PAYMENT METHOD, EACH SHIPMENT WILL BE AUTOMATICALLY PROCESSED AT THE TIME OF EACH SUCCESSIVE SHIPMENT AND/OR INSTALLMENT AND WILL BE BILLED TO THE PAYMENT METHOD YOU PROVIDED TO US AT THE TIME OF YOUR INITIAL PURCHASE AND ENROLLMENT.

You are obligated to provide current, complete, and accurate information for your billing account. You are responsible for promptly updating all information to keep your billing account current, complete, and accurate (e.g., change in billing address, credit card number, or credit card expiration date). You must promptly notify us if your credit card information is cancelled or is no longer valid (e.g., loss or theft). If a subscription order cannot be processed due to an issue with an invalid shipping address, billing address, or expired payment information, you will be notified and given the opportunity to correct the problem. If the issue is not corrected within thirty (30) days, your subscription will be cancelled.Return/Refund Policy.

You may return items in accordance with the Return Policy instructions that accompany your product shipments, or if you are uncertain about your right to return the product, you may also contact Customer Service for assistance.