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Love is our inspiration

From the people we cherish to the communities we serve—love drives our commitment to safer, cleaner beauty. This month, celebrate with luxurious formulas designed for at-home spa days, kissable lip color for any date night, and the peace of mind that comes from choosing products that protect the health of everyone you love.

Because real love means keeping the ones we care about safe.

real clean to love

THE ESSENTIALIST DUO

Displays the burgundy top and bottle of the Counter Countertime retinatural plus advanced super serum on a white background.

COUNTERTIME RETINATURAL+ ADVANCED SUPER SERUM

Lipstick with open cap on a white background

SHEER GENIUS CONDITIOING LIPSTICK IN ROSEWOOD

Luminous Hydration Body Oil

LINED & PRIMED LIP PENCIL

SUGARBUFF BODY POLISH

MEET YOUR CLEAN CRUSHES

Displays the burgundy bottle of countertime retinatural + advanced super serum in a pool of the pink serum on a white background.
Two lipsticks with silver casings on a white background, featuring the Counter brand.
Displays the burgundy bottle of countertime retinatural + advanced super serum in a pool of the pink serum on a white background.
Two lipsticks with silver casings on a white background, featuring the Counter brand.
  Love at first sight doesn't have to mean sacrificing safety. Unlike many mascaras, ours is formulated without carbon black, an ingredient of concern due to potential carcinogenic contaminants. Instead, we use a true black pigment so you get the incredible color payoff without the concerns.
THE ESSENTIALIST DUO
  The pink hue and rose geranium scent make it Valentine's Day perfect—but the real romance is what's inside. Formulated with antioxidants like Niacinamide, Swiss Alpine Rose, and Vitamin B12 instead of endocrine-disrupting preservatives like BHT. It’s a love story between powerful results and cleaner ingredients.
Countertime Retinatural+ Super Serum
  Every kiss should be memorable—not questionable. We formulate without heavily ethoxylated ingredients that can carry carcinogenic contaminants, so the only thing on your lips is luxurious color and conditioning care. Go ahead, pucker up.
Sheer Genius Conditioning Lipstick
  To know is to love, which is why we never hide behind vague terms like “fragrance” or “parfum.” This formula features an uplifting neroli nectar scent—a blend of neroli, citrus, bergamot, and geranium flowers—shared with full transparency.
Luminous Hydration Body Oil
  Your body deserves the same love you give your face [ and your friends ]. This formula features nourishing sweet almond and organic sunflower seed oils that hydrate and condition, leaving skin smooth and supple. This is self-care you can feel good about.
Sugarbuff Body Polish
  Whether you're celebrating with your girls or treating yourself, every Galentine deserves a perfect pout—and safer products. We formulate without BHT, an endocrine-disrupting preservative commonly found in cosmetics, so you can prime, line, and define with a creamy pencil that's as safe as it is long-wearing.
Lined & Primed Lip Pencil
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New
Beyond Gloss – Bare Shimmer – neutral pink with shimmer / 6 mL / 0.2 fl. oz.
Beyond Gloss

A high-shine gloss that pairs sophisticated color with lasting lip care, designed to leave lips looking smoother, softer, and healthier with a cushiony, non-tacky finish and the subtle scent of organic Madagascan vanilla.

5.0
Rated 5.0 out of 5 stars
28 Reviews
$32
9 Shades
Bare Shimmer – neutral pink with shimmer
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Bestseller
All Bright Vitamin C Serum – 30 ml / 1 fl. oz.
All Bright Vitamin C Serum

An advanced brightening serum powered by two ultra-stable forms of vitamin C to deliver immediate radiance and a renewed glow. Skin appears smoother, more luminous, and visibly revitalized over time.

4.9
Rated 4.9 out of 5 stars
451 Reviews
$89
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Bestseller
Retinatural+ Advanced Super Serum – 30 ml / 1 fl. oz.
Retinatural+ Advanced Super Serum Countertime

A high-performance age-defying serum powered by Retinatural®+ Advanced Renewal Complex to visibly improve firmness and decrease the appearance of fine lines and wrinkles—without irritation.

4.8
Rated 4.8 out of 5 stars
309 Reviews
$89
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Bestseller
Dew Skin Tinted Moisturizer – No. 1 - very fair with cool undertones / 40 ml / 1.35 fl. oz. Light beige cosmetic swatch on a white background
Dew Skin Tinted Moisturizer

A skincare-powered tinted moisturizer with sheer coverage, mineral SPF 20, and a luminous, dewy finish.

4.7
Rated 4.7 out of 5 stars
276 Reviews
$49
8 Shades
No. 1 - very fair with cool undertones
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New
Line & Shine Lip Duo (Berry Shimmer) Line & Shine Lip Duo (Berry Shimmer)
Line & Shine Lip Duo (Berry Shimmer)

Two lip essentials, paired for effortless definition and lasting shine. A cool, dimensional berry with a veil of luminous shimmer. Lip Pencil in Cool Berry + Beyond Gloss in Magnolia Shimmer.

$48
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New
Line & Shine Lip Duo (Rosy Pink) Line & Shine Lip Duo (Rosy Pink)
Line & Shine Lip Duo (Rosy Pink)

Two lip essentials, paired together for enhanced definition, multidimensional shine, and lasting comfort. A soft, fresh pink with a sheer, glossy finish. For a glassy, your-lips-but-better pout. Lip Pencil in Pink Blossom + Beyond Gloss in Peony.

$48
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New
Line & Shine Lip Duo (Deep Berry) Line & Shine Lip Duo (Deep Berry)
Line & Shine Lip Duo (Deep Berry)

Two lip essentials, paired for effortless definition and lasting shine. A rich berry-plum grounded in warm brown for wearable depth and a modern take on the '90s berry-brown look. Lip Pencil in Rich Mocha + Beyond Gloss in Mulberry.

$48
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Bestseller
Skin Twin Featherweight Foundation – Fair 110 - very fair w/ cool undertones / 30 ml / 1 fl. oz. Displays the very fair w/ cool undertones smear of Twin Featherweight Foundation 110.
Skin Twin Featherweight Foundation

Breathable, buildable coverage formulated with hyaluronic acid to visibly plump and smooth skin.

4.8
Rated 4.8 out of 5 stars
253 Reviews
$52
27 Shades
Fair 110 - very fair w/ cool undertones
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Daily Sheer Defense SPF 25 – 50 ml / 1.69 fl. oz.
Daily Sheer Defense SPF 25

A weightless, hydrating SPF 25 sunscreen, crafted with non-nano zinc oxide for broad-spectrum protection.

4.8
Rated 4.8 out of 5 stars
101 Reviews
$45
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Bestseller
Lipid Defense Cleansing Oil – 150 ml / 5.07 fl. oz.
Lipid Defense Cleansing Oil Countertime

A luxurious cleansing oil with a transformative oil-to-milk texture that effortlessly dissolves makeup, sunscreen, and impurities, while helping preserve skin’s essential moisture barrier.

4.9
Rated 4.9 out of 5 stars
402 Reviews
$56
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Bestseller
Mineral Boost Hydrating Essence – 100 ml / 3.38 fl. oz.
Mineral Boost Hydrating Essence Countertime

A lightweight hydrating essence infused with mineral-rich deep sea water and fermented sugars to replenish hydration, support radiance, and prepare skin for the rest of your routine.

4.8
Rated 4.8 out of 5 stars
214 Reviews
$59
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Bestseller
Antioxidant Soft Cream – 50 ml / 1.69 fl. oz.
Antioxidant Soft Cream Countertime

A lightweight daily moisturizer powered by Retinatural® Complex to visibly firm, smooth, and hydrate skin with lasting comfort.

4.8
Rated 4.8 out of 5 stars
294 Reviews
$87
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COUNTER'S BLUEPRINT FOR CLEAN™

Learn about The Never List™, our formulating approach, and our ingredient philosophy.

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