Buy One, Get One at 50% Savings: All body products + Daily Sheer Defense.

The Clean Revolution Continues

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favorite formula
All Bright Vitamin C Serum – 30 ml / 1 fl. oz. All Bright Vitamin C Serum
All Bright Vitamin C Serum

An advanced brightening serum powered by two ultra-stable forms of vitamin C to deliver immediate radiance and a renewed glow. Skin appears smoother, more luminous, and visibly revitalized over time.

4.9
Rated 4.9 out of 5 stars
363 Reviews
$89
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New
Retinatural+ Advanced Super Serum – 30 ml / 1 fl. oz. Displays many pink dots of serum on a white background.
Retinatural+ Advanced Super Serum Countertime

Formulated with powerful ingredients at maximum functional levels to visibly firm and revive the look of skin.

4.7
Rated 4.7 out of 5 stars
243 Reviews
$89
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favorite formula
Antioxidant Soft Cream – 50 ml / 1.69 fl. oz. Displays a white droplet of countertime antioxidant soft cream.
Antioxidant Soft Cream Countertime

Formulated with plant-derived Retinatural™ Complex and nasturtium flower extract for visibly revitalized skin.

4.8
Rated 4.8 out of 5 stars
266 Reviews
$87
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favorite formula
Dew Skin Tinted Moisturizer – No. 1 - very fair with cool undertones / 40 ml / 1.35 fl. oz. Light beige cosmetic swatch on a white background
Dew Skin Tinted Moisturizer

A luminous SPF 20 tint that delivers dewy coverage while visibly improving firmness.

4.6
Rated 4.6 out of 5 stars
208 Reviews
$49
8 Shades
No. 1 - very fair with cool undertones
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favorite formula
Tetrapeptide Supreme Cream – 50 ml / 1.69 fl. oz. Displays a white droplet of the countertime tetrapeptide supreme cream.
Tetrapeptide Supreme Cream Countertime

Featuring Retinatural™ Complex, it supports elasticity, visibly firms contours, and smooths texture – revealing well-rested, even, glowing skin.

4.8
Rated 4.8 out of 5 stars
264 Reviews
$98
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favorite formula
Skin Twin Featherweight Foundation – Fair 110 - very fair w/ cool undertones / 30 ml / 1 fl. oz. Displays the very fair w/ cool undertones smear of Twin Featherweight Foundation 110.
Skin Twin Featherweight Foundation

Breathable, buildable coverage formulated with hyaluronic acid to visibly plump and smooth skin.

4.8
Rated 4.8 out of 5 stars
200 Reviews
$52
27 Shades
Fair 110 - very fair w/ cool undertones
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favorite formula
Lipid Defense Cleansing Oil – 150 ml / 5.07 fl. oz. Displays 3 drops of different sizes of the Countertime lipid defense cleansing oil.
Lipid Defense Cleansing Oil Countertime

Crafted to remove impurities while preserving barrier lipids, featuring plant-derived Retinatural™ Complex.

4.8
Rated 4.8 out of 5 stars
351 Reviews
$56
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New
Silky Skin Cleanser – 118 ml / 4 fl. oz. Displays the smear of the counterglow silky skin cleanser on a white background.
Silky Skin Cleanser Counterglow

A creamy, skin-softening cleanser that dissolves makeup and impurities while replenishing hydration.

4.7
Rated 4.7 out of 5 stars
247 Reviews
$38
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New Upgraded Formula
Adaptive Moisture Lotion – 50 ml / 1.69 fl. oz. Displays a smear of the counterglow adaptive moisture lotion on a white background.
Adaptive Moisture Lotion Counterglow

Lightweight lotion with a skin-smart formula that adapts hydration levels for soft, radiant skin.

4.8
Rated 4.8 out of 5 stars
165 Reviews
$55
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favorite formula
Clear Pore Cleanser – 150 ml / 5 fl. oz. Displays the clear smear of the Counter clear pore cleanser.
Clear Pore Cleanser

An invigorating exfoliating cleanser, formulated to remove impurities while protecting moisture.

4.8
Rated 4.8 out of 5 stars
158 Reviews
$36
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New favorite formula
Think Big All-in-One Mascara – 8 mL / 0.27 fl oz
Think Big All-in-One Mascara

Achieves lift, length, and volume while supporting longer, stronger looking lashes.

4.6
Rated 4.6 out of 5 stars
224 Reviews
$30
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favorite formula
Sheer Genius Conditioning Lipstick – Pearl - clear with soft shimmer / 3.2 g / 0.11 oz. Beige cosmetic product swatch on a white background
Sheer Genius Conditioning Lipstick

A creamy, buildable lipstick infused with the nourishment of a balm and the scent of organic, natural vanilla.

4.4
Rated 4.4 out of 5 stars
189 Reviews
$36
8 Shades
Pearl - clear with soft shimmer
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Mission

Counter is setting the definitive standard of clean beauty for the future. Proof over promises, always moving forward.

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Conversation

We learn and progress together, as a community of people, brands, and organizations. Conversation connects us with each other and our purpose, shaping our story of change.

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PRODUCT

Real clean products are as much about the ingredients you formulate with, as those you don’t. We believe that, while safer products should feel luxurious, they shouldn’t be a luxury. Clean is for the people

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Advocacy

Counter is a people-powered movement using commerce as an engine for meaningful change. We fight to protect what matters.

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