The Clean Revolution Continues

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New
Hyaluronic Cushion Cream – 50 ml / 1.69 fl. oz.
Hyaluronic Cushion Cream Counterglow

Reveal visibly plump and hydrated skin with this cushiony cream that helps to nourish and strengthen the skin barrier.

$68
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favorite formula New
Think Big All-in-One Mascara – 8 mL / 0.27 fl oz
Think Big All-in-One Mascara

Achieves lift, length, and volume while supporting longer, stronger looking lashes.

$30
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favorite formula New
Lid Glow Cream Shadow – Luster - brightening rose gold / 5 ml / 0.17 fl oz
Lid Glow Cream Shadow

Provides a luminous, buildable wash of color to lids with ingredients that soothe and condition.

$32
6 Shades
Luster - brightening rose gold
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favorite formula New
Brilliant Brow Tinted Brow Gel – Light - neutral beige / 3 ml / 0.1 fl. oz.
Brilliant Brow Tinted Brow Gel

Shape, tame, and define with a tinted, light-hold gel that makes brows look naturally fuller.

$26
4 Shades
Light - neutral beige
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favorite formula New
Clean Swipe Hyaluronic Lip Balm – Nada - translucent / 3g / 0.10 oz
Clean Swipe Hyaluronic Lip Balm

Melts into lips for buttery-soft comfort and a hint of color, while providing skincare-level benefits.

$24
4 Shades
Nada - translucent
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favorite formula
All Bright Vitamin C Serum – 30 ml / 1 fl. oz. Two yellow droplets on a white background
All Bright Vitamin C Serum

Powered by two ultra-stable forms of vitamin C to deliver instant luminosity and a renewed glow.

$89
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New
Retinatural+ Advanced Super Serum – 30 ml / 1 fl. oz. Displays many pink dots of serum on a white background.
Retinatural+ Advanced Super Serum Countertime

Formulated with powerful ingredients at maximum functional levels to visibly firm and revive the look of skin.

$89
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New
Hyaluronic Moisture Mist – 75 ml / 2.54 fl. oz Displays hundred of droplets of the counterglow hyaluronic moisture mist.
Hyaluronic Moisture Mist Counterglow

A dual-purpose formula that works as a toner and hydrator, delivering skin-plumping bounce and a dewy glow.

$48
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favorite formula
Dew Skin Tinted Moisturizer – No. 1 - very fair with cool undertones / 40 ml / 1.35 fl. oz. Light beige cosmetic swatch on a white background
Dew Skin Tinted Moisturizer

A luminous SPF 20 tint that delivers dewy coverage while visibly improving firmness.

$49
8 Shades
No. 1 - very fair with cool undertones
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favorite formula
Skin Twin Featherweight Foundation – Fair 110 - very fair w/ cool undertones / 30 ml / 1 fl. oz. Displays the very fair w/ cool undertones smear of Twin Featherweight Foundation 110.
Skin Twin Featherweight Foundation

Breathable, buildable coverage formulated with hyaluronic acid to visibly plump and smooth skin.

$52
27 Shades
Fair 110 - very fair w/ cool undertones
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New
Tri-luronic Hydrating Serum – 30 ml / 1 fl. oz. Displays the off white drops of the counterglow tri-luronic hydrating serum on a white background.
Tri-luronic Hydrating Serum Counterglow

A triple dose of hyaluronic acid delivers skin-plumping hydration that improves texture, elasticity, and bounce.

$58
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New
Silky Skin Cleanser – 118 ml / 4 fl. oz. Displays the smear of the counterglow silky skin cleanser on a white background.
Silky Skin Cleanser Counterglow

A creamy, skin-softening cleanser that dissolves makeup and impurities while replenishing hydration.

$38
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Mission

Counter is setting the definitive standard of clean beauty for the future. Proof over promises, always moving forward.

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Conversation

We learn and progress together, as a community of people, brands, and organizations. Conversation connects us with each other and our purpose, shaping our story of change.

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PRODUCT

Real clean products are as much about the ingredients you formulate with, as those you don’t. We believe that, while safer products should feel luxurious, they shouldn’t be a luxury. Clean is for the people

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Advocacy

Counter is a people-powered movement using commerce as an engine for meaningful change. We fight to protect what matters.

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WHAT'S IN AND WHAT'S NOT

Learn about The Never List™ & our Ingredient Philosophy

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