Skip to navigation Skip to content Skip to footer
favorite formula
Gray skincare serum bottle with 'COUNTER' branding on a white background
Two yellow droplets on a white background
Close-up of a person applying a skincare product with a yellow hue to their face.
Two light grey skincare bottles with a yellow serum on a white background
Woman holding a small light grey bottle of counter product against a white background
Close-up of yellow serum with a soft focus background

All Bright Vitamin C Serum

Powered by two ultra-stable forms of vitamin C to deliver instant luminosity and a renewed glow.

$89
Size
Purchase
Save 10%
Benefits
  • Brighten
  • Even Tone
  • Radiance
  • Renew

Our advanced brightening serum, powered by two ultra-stable vitamin C forms, delivers immediate radiance and even tone. This formula features antioxidant-fueled turmeric and camu camu extracts that defend against drying environmental stressors. Reveal skin that is fresh and luminous.

logo of a leaping bunny
EWG Verified logo with text 'For Your Health' and website 'EWG.org'.
Logo of a black v inside a circle outlined in black on a white background.
Spend & Save

With every $200 spent, earn $15 in product credit toward your next purchase.

Clinically Demonstrated to:*
  • Improve skin radiance/brightness
After four weeks:**
  • [ 100% ] said skin looks renewed and less dull
  • [ 100% ] said skin feels smoother and hydrated
  • [ 94% ] said skin tone looks more even
After eight weeks:***
  • [ 100% ] said skin looks brighter
  • [ 100% ] said leaves skin glowing
  • [ 97% ] said skin looks more youthful
  • *Based on a 32-subject clinical study after eight weeks
  • **Based on a 32-subject consumer perception study after four weeks of use
  • ***Based on a 32-subject consumer perception study after eight weeks of use
    4.9
    Rated 4.9 out of 5 stars
    Based on 151 reviews
    Rating
    Ratings
    Your skin type:
    Your skin type:
    Your skin concerns:
    Your skin concerns:
    How long have you used the product?
    How long have you used the product?
    Age
    Age
    151 reviews
    • Cheryl A.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Dry
      Your skin concerns: Dryness, Dullness, Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      9/12/25
      My go to!

      This is the stuff that I can’t live without. I made sure I stocked up when beauty counter shut down for a bit. I love the way my skin looks and feels.

    • Deborah M.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Dry, Sensitive
      Your skin concerns: Dryness, Dullness, Fine Lines & Wrinkles
      How long have you used the product? About a month
      Rated 5 out of 5 stars
      9/12/25
      So glad you are back!

      I love this serum. It goes well with all the other products and a little goes a long way to help my aging skin. Your products have been wonderful for me and are easy to use. Thanks!

    • Crescina Z.
      Verified Buyer
      I recommend this product
      Age 25-34
      Your skin type: Combination
      Your skin concerns: Uneven Skin Tone
      How long have you used the product? Less than a month
      Rated 5 out of 5 stars
      9/11/25
      Amazing!

      I started using this and within 4 days had 3 different people comment on how tan I looked. My trainer asked if I got a spray tan because he said I was absolutely glowing! What a compliment! It also smells amazing!

    • Louann V. R.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Combination
      Your skin concerns: Dullness, Fine Lines & Wrinkles, Uneven Skin Tone
      How long have you used the product? Less than a month
      Rated 5 out of 5 stars
      9/8/25
      Love this Serum

      I have been using tis seum for a little over a week and I already see a difference. There is a glow to my skin already. Highly recommend!

    • Dawn C.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin type: Dry, Sensitive
      Your skin concerns: Fine Lines & Wrinkles, Dullness, Dryness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      9/6/25
      The best Vitamin C!

      I love the feel & smell of this serum in my skin. It brightens my complexion. I tried to find a good substitute when it was unavailable and there really wasn’t anything comparable. So happy Counter is back!