Skip to navigation Skip to content Skip to footer
favorite formula
Gray skincare serum bottle with 'COUNTER' branding on a white background
Two yellow droplets on a white background
Close-up of a person applying a skincare product with a yellow hue to their face.
Two light grey skincare bottles with a yellow serum on a white background
Woman holding a small light grey bottle of counter product against a white background
Close-up of yellow serum with a soft focus background

All Bright Vitamin C Serum

Powered by two ultra-stable forms of vitamin C to deliver instant luminosity and a renewed glow.

4.9
Rated 4.9 out of 5 stars
345 Reviews
$89 $89 0% savings
Size
Purchase
Save 10%
Benefits
  • Brighten
  • Even Tone
  • Radiance
  • Renew

Our advanced brightening serum, powered by two ultra-stable vitamin C forms, delivers immediate radiance and even tone. This formula features antioxidant-fueled turmeric and camu camu extracts that defend against drying environmental stressors. Reveal skin that is fresh and luminous.

logo of a leaping bunny
EWG Verified logo with text 'For Your Health' and website 'EWG.org'.
Logo of a black v inside a circle outlined in black on a white background.
Spend & Save

With every $200 spent, earn $15 in product credit toward your next purchase.

Clinically Demonstrated to:*
  • Improve skin radiance/brightness
After four weeks:**
  • [ 100% ] said skin looks renewed and less dull
  • [ 100% ] said skin feels smoother and hydrated
  • [ 94% ] said skin tone looks more even
After eight weeks:***
  • [ 100% ] said skin looks brighter
  • [ 100% ] said leaves skin glowing
  • [ 97% ] said skin looks more youthful
  • *Based on a 32-subject clinical study after eight weeks
  • **Based on a 32-subject consumer perception study after four weeks of use
  • ***Based on a 32-subject consumer perception study after eight weeks of use
    4.9
    Rated 4.9 out of 5 stars
    Based on 345 reviews
    Slide 1 selected
    Rating
    Ratings
    Your skin type:
    Your skin type:
    Your skin concerns:
    Your skin concerns:
    How long have you used the product?
    How long have you used the product?
    Age
    Age
    345 reviews
    • Susan
      I recommend this product
      Rated 5 out of 5 stars
      3/29/26
      5 Stars

      Worth every penny! Love this product!

    • Marli P.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Combination
      Your skin concerns: Fine Lines & Wrinkles, Dullness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      3/26/26
      All Bright vitamin C Serum

      I love this product and glad you are still making it! It is wonderful! Helps my aging face not wrinkle as fast!

    • Kaylee G.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin type: Combination
      Your skin concerns: Fine Lines & Wrinkles, Uneven Skin Tone
      How long have you used the product? About a month
      Rated 5 out of 5 stars
      3/25/26
      The best vitamin c serum I’ve ever tried

      I am obsessed with this product! I use in AM after toner and before moisturizer. Really lovely texture and smell. Feels great on my skin and has noticeably brightened my tone.

    • Brenda S.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Normal
      Your skin concerns: Fine Lines & Wrinkles, Dullness
      How long have you used the product? About a month
      Rated 5 out of 5 stars
      3/24/26
      Welcome addition to my skin care regimen!

      This vitamin C serum is a great addition to my skincare regimen. At 57 years old, my skin is really beginning to show signs of my sun exposure as a youth. This serum is really helping to minimize those sun spots. Additionally, it feels so wonderful on my skin. I’m so happy to have rediscovered this product.

    • Amy P.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin type: Combination
      Your skin concerns: Dryness, Oily Skin, Dullness, Fine Lines & Wrinkles, Redness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      3/23/26
      A staple in my routine

      Love this product and am glad it made it through the cuts that Counter put its product lineup through during it relaunched. My go to for the days I want to feel and look my best.