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Brilliant Brow Tinted Brow Gel

Shape, tame, and define with a tinted, light-hold gel that makes brows look naturally fuller.

$26
Shade
Light - neutral beige
Size
Purchase
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Benefits
  • Shape
  • Tame
  • Define
  • Buildable

Give your brows an upgrade with this multitasking tinted gel that delivers natural-looking fullness and definition. Plant-based waxes and butters provide a light-hold, buildable formula with flexible hold that won’t flake or feel stiff. A tapered micro brush makes application easy, so brows look polished yet never overdone. Available in four shades.

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Formulation Fact 01

We don’t formulate with ethylenediaminetetraacetic acid (EDTA) salts such as Disodium EDTA, Trisodium EDTA or Tetrasodium EDTA. Manufacturing EDTA and its salts involves reacting ethylenediamine, a harmful substance associated with reproductive toxicity. Unfortunately, EDTA and its salts may contain trace amounts of this substance. EDTA and its salts are also persistent and can harm the environment.

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Formulation Fact 02

Formulated without ethanolamines such as Triethanolamine (TEA). TEA has been called out in cosmetics for its ability to form nitrosamines in the presence of certain ingredients like formaldehyde-releasing preservatives DMDM Hydantoin and Diazolidinyl urea. Nitrosamines are carcinogenic and also linked to endocrine disruption. We can avoid ethanolamines and so we do.

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Formulation Fact 03

This product is formulated without pigments chromium hydroxide green or chromium oxide green. Studies have found that these pigments can contain the carcinogenic, hexavalent form of chromium dependent on manufacturing practices.

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Formulation Fact 04

We chose not to formulate our brow gel with hair growth actives, prostaglandin and prostaglandin analogues like Ethyl Tafluprostamide, Isopropyl cloprostenate and Cloprostenol Ethyl Amide, which are endocrine-active and can be linked to hyperpigmentation and periorbital fat atrophy.

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    4.8
    Rated 4.8 out of 5 stars
    Based on 33 reviews
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    Your skin tone:
    Your skin tone:
    Your undertone:
    Your undertone:
    How would you describe the texture/finish?
    How would you describe the texture/finish?
    How often do you use makeup?
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    Age
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    33 reviews
    • Sherry C.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin tone: Light
      Your undertone: Warm
      How would you describe the texture/finish? Buildable, Matte
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      11/12/25
      the best

      This is the best brow gel I've used. Great application and it has staying power.

      Was this helpful?
    • Peg T.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin tone: Light
      Your undertone: Neutral
      How would you describe the texture/finish? Buildable, Dewy, Lightweight, Natural
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      11/10/25
      I have eye brows again!

      This product gives color back to graying brows! I love it. It is easy to apply and is not clumpy. I do use an eyebrow brush as well to blend. I highly recommend!

      Was this helpful?
    • Mary J. H.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin tone: Medium
      Your undertone: Neutral
      How often do you use makeup? On Occassion (for events)
      Rated 5 out of 5 stars
      11/10/25
      Brow Gel

      Fabulous!! Great product

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    • Nancy L.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin tone: Light
      Your undertone: Warm
      How would you describe the texture/finish? Matte
      How often do you use makeup? On Occassion (for events)
      Rated 5 out of 5 stars
      11/9/25
      Looks great on my eyebrows

      Love this

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    • Heidi I.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin tone: Tan
      Your undertone: Neutral
      How would you describe the texture/finish? Natural
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      11/7/25
      So glad it back!

      I am so grateful for counter being back and this brow gel. I tried something from another brand in the interim and broke out in a crusty rash on my eyelids. Now my rash is gone and my brows are perfectly tinted and stay in place. Just the right amount of gel comes out and not too much to get clumpy. Color matches my light brown hair perfectly.

      Was this helpful?

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