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New favorite formula

Brilliant Brow Tinted Brow Gel

Shape, tame, and define with a tinted, light-hold gel that makes brows look naturally fuller.

4.5
Rated 4.5 out of 5 stars
107 Reviews
$26
Shade
Medium - neutral medium brown
Size
Purchase
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Benefits
  • Shape
  • Tame
  • Define
  • Buildable

Give your brows an upgrade with this multitasking tinted gel that delivers natural-looking fullness and definition. Plant-based waxes and butters provide a light-hold, buildable formula with flexible hold that won’t flake or feel stiff. A tapered micro brush makes application easy, so brows look polished yet never overdone. Available in four shades.

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Formulation Fact 01

We don’t formulate with ethylenediaminetetraacetic acid (EDTA) salts such as Disodium EDTA, Trisodium EDTA or Tetrasodium EDTA. Manufacturing EDTA and its salts involves reacting ethylenediamine, a harmful substance associated with reproductive toxicity. Unfortunately, EDTA and its salts may contain trace amounts of this substance. EDTA and its salts are also persistent and can harm the environment.

Formulation Fact 02

Formulated without ethanolamines such as Triethanolamine (TEA). TEA has been called out in cosmetics for its ability to form nitrosamines in the presence of certain ingredients like formaldehyde-releasing preservatives DMDM Hydantoin and Diazolidinyl urea. Nitrosamines are carcinogenic and also linked to endocrine disruption. We can avoid ethanolamines and so we do.

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Formulation Fact 03

This product is formulated without pigments chromium hydroxide green or chromium oxide green. Studies have found that these pigments can contain the carcinogenic, hexavalent form of chromium dependent on manufacturing practices.

Displays a close up of a model's face.

Formulation Fact 04

We chose not to formulate our brow gel with hair growth actives, prostaglandin and prostaglandin analogues like Ethyl Tafluprostamide, Isopropyl cloprostenate and Cloprostenol Ethyl Amide, which are endocrine-active and can be linked to hyperpigmentation and periorbital fat atrophy.

Displays a close up of a model's face.
    4.5
    Rated 4.5 out of 5 stars
    Based on 107 reviews
    Reviews Summary
    Customers say this tinted brow gel provides natural-looking coverage that's easy to apply and stays in place throughout the day. Many reviews mention it works well for filling in sparse, thinning, or gray eyebrows. Users appreciate the smooth application and buildable color that creates a subtle, weightless feel. The brush applicator makes it quick and convenient to use. Common feedback includes preference over pencils for a more natural appearance. While most praise the color matching, some find the lightest shade too dark. A few note uneven application or minimal product dispensing, but overall reviews highlight its effectiveness for enhancing brows naturally.
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    107 reviews
    • Chelsea S.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin tone: Fair
      Your undertone: Not Sure
      How would you describe the texture/finish? Natural
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      7/3/26
      Natural look

      Easy to use, looks very natural

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    • Tammy
      I recommend this product
      Rated 5 out of 5 stars
      6/30/26
      5 Stars

      Love both products!!!

      Great new packaging!!!

      Was this helpful?
    • desirae g.
      Verified Buyer
      I recommend this product
      Age 35-44
      Rated 5 out of 5 stars
      6/27/26
      Brow gel

      This is my go to everyday brow gel! It shapes, holds and gives the tint I need for fabulous brows. I've purchased this a handful of times and will continue to. I hope this stays a forever makeup product from Counter!

      Was this helpful?
    • Yanori N.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin tone: Medium
      Your undertone: Neutral
      How would you describe the texture/finish? Buildable
      How often do you use makeup? Frequent User (3-5 days/week)
      Rated 5 out of 5 stars
      6/26/26
      It works!!

      This is the first mascara I try with good ingredients that delivers outstanding results.

      Was this helpful?
    • Sandy M.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin tone: Light
      Your undertone: Neutral
      Rated 5 out of 5 stars
      6/19/26
      Love this

      It covers my white hairs and colors them without looking fake.

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