Subscribe & Save: 15% on Your First Order This Month, 10% on Every Subsequent Shipment. Ends 8/31. Conditions apply.
New favorite formula

Brilliant Brow Tinted Brow Gel

Shape, tame, and define with a tinted, light-hold gel that makes brows look naturally fuller.

4.5
Rated 4.5 out of 5 stars
115 Reviews
$26
Shade
Light - neutral beige
Size
Purchase
SAVE 15%, THEN 10% ON FUTURE ORDERS
SAVE 15%, THEN 10% ON FUTURE ORDERS
SAVE 15%, THEN 10% ON FUTURE ORDERS
SAVE 15%, THEN 10% ON FUTURE ORDERS
Benefits
  • Shape
  • Tame
  • Define
  • Buildable

Give your brows an upgrade with this multitasking tinted gel that delivers natural-looking fullness and definition. Plant-based waxes and butters provide a light-hold, buildable formula with flexible hold that won’t flake or feel stiff. A tapered micro brush makes application easy, so brows look polished yet never overdone. Available in four shades.

logo of a leaping bunny
EWG Verified logo with text 'For Your Health' and website 'EWG.org'.
Logo of a black v inside a circle outlined in black on a white background.

Learn about our certifications

Every order counts 

And with Total Rewards, you can also earn for your advocacy, referrals, and much more. 

Discover Total Rewards Sign in

Formulation Fact 01

We don’t formulate with ethylenediaminetetraacetic acid (EDTA) salts such as Disodium EDTA, Trisodium EDTA or Tetrasodium EDTA. Manufacturing EDTA and its salts involves reacting ethylenediamine, a harmful substance associated with reproductive toxicity. Unfortunately, EDTA and its salts may contain trace amounts of this substance. EDTA and its salts are also persistent and can harm the environment.

Formulation Fact 02

Formulated without ethanolamines such as Triethanolamine (TEA). TEA has been called out in cosmetics for its ability to form nitrosamines in the presence of certain ingredients like formaldehyde-releasing preservatives DMDM Hydantoin and Diazolidinyl urea. Nitrosamines are carcinogenic and also linked to endocrine disruption. We can avoid ethanolamines and so we do.

Displays a model in the process of applying a white Counter Cream to her face.

Formulation Fact 03

This product is formulated without pigments chromium hydroxide green or chromium oxide green. Studies have found that these pigments can contain the carcinogenic, hexavalent form of chromium dependent on manufacturing practices.

Displays a close up of a model's face.

Formulation Fact 04

We chose not to formulate our brow gel with hair growth actives, prostaglandin and prostaglandin analogues like Ethyl Tafluprostamide, Isopropyl cloprostenate and Cloprostenol Ethyl Amide, which are endocrine-active and can be linked to hyperpigmentation and periorbital fat atrophy.

Displays a close up of a model's face.
    4.5
    Rated 4.5 out of 5 stars
    Based on 115 reviews
    Reviews Summary
    Customers say this tinted brow gel provides natural-looking coverage that's easy to apply and stays in place throughout the day. Many reviews mention it works well for filling in sparse, thinning, or gray eyebrows. Users appreciate the smooth application and buildable color that creates a subtle, weightless feel. The brush applicator makes it quick and convenient to use. Common feedback includes preference over pencils for a more natural appearance. While most praise the color matching, some find the lightest shade too dark. A few note uneven application or minimal product dispensing, but overall reviews highlight its effectiveness for enhancing brows naturally.
    Search
    Search Reviews
    Rating
    Ratings
    Your skin tone:
    Your skin tone:
    Your undertone:
    Your undertone:
    How would you describe the texture/finish?
    How would you describe the texture/finish?
    How often do you use makeup?
    How often do you use makeup?
    Age
    Age
    115 reviews
    • Vicki C.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin tone: Light
      Your undertone: Neutral
      How would you describe the texture/finish? Buildable, Lightweight, Natural
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      8/7/26
      Brow gel

      What I like is that is colors the grey and evens out the color of the brow hairs but it does not sit on my skin.

      Was this helpful?
    • Wendy I.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin tone: Light
      Your undertone: Cool
      How would you describe the texture/finish? Lightweight
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      8/2/26
      Love the Summer Sun Set!

      A must set of essentials for the face. I’ve always loved the lightweight sheer Defense for Face so had to snag this. Hyaluronic Moisture Mist is great. . Super cute mesh tote!

      Was this helpful?
    • Linda P.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin tone: Medium
      Your undertone: Warm
      How would you describe the texture/finish? Natural
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      7/25/26
      Brilliant Brow Tinted Brow Gel

      Love this product - eyebrows look natural.

      Was this helpful?
    • Lauren V.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin tone: Medium
      Your undertone: Warm
      How would you describe the texture/finish? Buildable, Lightweight, Natural
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      7/15/26
      Best Brow Gel

      I love the brush to apply the brow gel and it has medium hold. If you are new to using brow gel the applicator and the amount of product it holds makes it super easy!

      Was this helpful?
    • Karen L.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin tone: Tan
      Your undertone: Warm
      How would you describe the texture/finish? Lightweight, Natural, Radiant
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      7/14/26
      Great looking brows

      I like the natural enhanced definition this product gives to my brows.

      Was this helpful?
    Show More

    COUNTER'S BLUEPRINT FOR CLEAN™

    Learn about The Never List™, our formulating approach, and our ingredient philosophy.

    we are more together

    learn what community means to us, and why it is critical to making real change.

    clean is still worth fighting for

    make action with us

    Join Our Mailing List

    Sign Up for Emails

    By clicking “Sign Up”, I agree to receive email marketing from Counter at my email address and agree to the Terms and Privacy Policy.