New Upgraded Formula
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Adaptive Moisture Lotion
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Adaptive Moisture Lotion
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Adaptive Moisture Lotion
Displays the neutral bottle of the Counter counterglow adaptive moisture lotion.
Displays a smear of the counterglow adaptive moisture lotion on a white background.
Adaptive Moisture Lotion
Displays the off white top and bottom of the Counter counterglow adaptive moisture lotion bottle. There are smears of the lotion on the bottle.
Adaptive Moisture Lotion
Displays the Counterglow products in a line on a mirrored surface. Each product is a different shade of neutral.
Adaptive Moisture Lotion
Counterglow

Adaptive Moisture Lotion

Lightweight lotion with a skin-smart formula that adapts hydration levels for soft, radiant skin.

4.8
Rated 4.8 out of 5 stars
108 Reviews
$55
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Benefits
  • Hydrate
  • Nourish
  • Plump
  • Glow

Formulated with mini hyaluronic acid, rainbow algae, and squalane to deliver advanced moisture that adapts to your skin's needs throughout the day. The skin-smart system adjusts hydration levels for peak performance, infusing skin with deep, lasting moisture that leaves skin feeling more bouncy. The formula absorbs easily and layers effortlessly under makeup while supporting optimal skin function. The result is a softer, smoother, more nourished complexion with visibly renewed skin and a healthy-looking, radiant glow.

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Clinically Demonstrated to:
  • Improve hydration over time*
  • Improve hydration all day**
2 weeks:***
  • [ 100% ] said skin looks calmed and soothed
  • [ 100% ] said skin feels deeply moisturized and protected
  • [ 97% ] said skin feels more supple and bouncy
  • [ 94% ] said skin looks revived and renewed
  • [ 97% ] said skin looks and feels healthier
  • [ 97% ] said skin feels plump
  • [ 97% ] said infuses skin with a healthy glow
  • *Based on 32-subject clinical study 8 hours after one use
  • **Based on 32-subject clinical study after 2 weeks, used twice daily
  • ***Based on a 32-subject consumer perception study after 2 weeks, used twice daily

FORMULATION FACT 01

Formulated without heavily ethoxylated ingredients like Polysorbate 60, PEG-100 Stearate, Laureth-23, and Oleth-10 that carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

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FORMULATION FACT 02

Brown seaweeds naturally accumulate iodine from seawater as part of their growth process. While iodine is an essential trace element for healthy thyroid function, excessive exposure—especially in sensitive individuals—can disrupt thyroid hormone balance and potentially contribute to thyroid disorders. Indeed, the Environmental Working Group (EWG) Verified program enforces strict limits on iodine levels in products containing brown algae. We formulated with the brown seaweed, Cystoseira tamariscifolia algae extract, for its antioxidant and skin conditioning benefits. This specific extract was selected as an alternative to the brown seaweeds, Laminaria saccharina extract and Ascophyllum nodosum extract, which are associated with higher levels of iodine.

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FORMULATION FACT 03

You’ll never see “Parfum/Fragrance” among our ingredients – full ingredient transparency, always.

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    4.8
    Rated 4.8 out of 5 stars
    Based on 108 reviews
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    108 reviews
    • Judy M.
      Verified Buyer
      I recommend this product
      Your skin type: Normal
      Your skin concerns: Dullness, Uneven Skin Tone
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      2/17/26
      Love this

      I like the fact that I do not have to use much at a time. It is nice and easy to apply, is absorbed quickly so I can apply my foundation soon after using.

      Was this helpful?
    • Tiffany W.
      Verified Buyer
      I recommend this product
      Your skin type: Combination
      Your skin concerns: Fine Lines & Wrinkles, Breakouts
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      2/17/26
      Combination Skin Approved

      I have combination skin in my middle aged years, and this lotion has been a game changer for me. My skin feels soft, hydrated, and no breakouts! It’s a wonderful product.

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    • Amy B.
      Verified Buyer
      I recommend this product
      Your skin type: Combination
      Your skin concerns: Fine Lines & Wrinkles, Dullness, Breakouts, Uneven Skin Tone
      How long have you used the product? Less than a month
      Rated 5 out of 5 stars
      2/17/26
      Love this!

      I was using the Counter Control moisturizer and this has been great alternative!

      Was this helpful?
    • Joanne H.
      Verified Buyer
      I recommend this product
      Your skin type: Normal
      Your skin concerns: Dullness, Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      2/15/26
      Product Hero

      This lotion TRULY feels like it reapplies itself over a 24+ hour window. It’s remarkable. My skin has never been so soft during winter months.

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    • Rebecca F.
      Verified Buyer
      I recommend this product
      Your skin type: Sensitive
      Your skin concerns: Breakouts, Dullness, Uneven Skin Tone, Fine Lines & Wrinkles
      How long have you used the product? Less than a month
      Rated 5 out of 5 stars
      2/14/26
      Love this product

      Gives me a beautiful, healthy glow

      Was this helpful?
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