Name: Adaptive Moisture Lotion
Brand: Counter
Price: 55.0 USD
Availability: InStock
Rating: 4.8 (224 reviews)

Upgraded Formula Bestseller

Counterglow Adaptive Moisture Lotion in a light gray pump bottle, 50 ml

Bottle with swirls of lotion. In a consumer study, 100% said skin feels deeply moisturized; 97% said skin looks healthier.

Smiling woman holding the lotion bottle. Text: The moisturizer that adapts to your skin's changing hydration needs.

Close-up of a woman's glowing skin. Hydration that adapts to skin's changing moisture needs throughout the day.

Lotion seen through a magnifying glass. Built like skin: a layered structure that mirrors skin to support lasting hydration.

Ingredient vials. More than moisture: hyaluronic acid to hydrate, rainbow algae and plum oil to replenish, squalane to support the barrier.

Close-up of the smooth, white lotion texture

Counterglow routine: 1 Cleanse with Silky Skin Cleanser, 2 Prep with Hyaluronic Moisture Mist, 3 Treat with Tri-luronic Serum, 4 Protect with Adaptive Moisture Lotion

Moisturizer guide from lightweight to rich: Adaptive Moisture Lotion, Antioxidant Soft Cream, Hyaluronic Cushion Cream, Tetrapeptide Supreme Cream

The Standard, Counter's Real Clean: we ban 3,000+ questionable ingredients on The Never List and review every ingredient for safety

Size

50 ml / 1.69 fl. oz.

Purchase

Single

Subscription

Save 10%

Benefits

Hydrate
Nourish
Plump
Glow

Description

Most moisturizers deliver an immediate boost of hydration in the moment. Counterglow Adaptive Moisture Lotion is designed to keep hydration in balance throughout the day—pairing a precisely selected form of hyaluronic acid with a layered formula structure that mirrors the way skin is naturally built, to support lasting hydration. The result is skin that stays consistently hydrated, soft and supple, with a healthy-looking radiance.

Learn about our certifications

Ingredients

Key Ingredients

MINI HYALURONIC ACID [ HYDROLYZED SODIUM HYALURONATE ]

A low molecular weight form of hyaluronic acid selected for its ability to help deliver hydration beyond the skin's surface. It helps attract and retain moisture for skin that feels hydrated, healthy, and balanced.

RAINBOW ALGAE + PLUM OIL

Rich in antioxidants, essential fatty acids, and skin-supporting nutrients, this nourishing duo helps replenish skin and support healthy-looking radiance.

SQUALANE

A lightweight skin-compatible lipid that helps replenish moisture, support the skin's moisture barrier, and preserve hydration for softer-, smoother-looking skin.

Full List

Tap a product to view full ingredient list

KEY BENEFITS

HYDRATION THAT ADAPTS

Designed to help support skin's changing moisture needs throughout the day, not just a quick temporary hydration boost

BALANCED, HEALTHY-LOOKING SKIN

Immediate and all-day hydration for skin that feels soft, supple, and naturally radiant

BARRIER-SUPPORT

Formulated with barrier-supporting ingredients, squalane and plum oil, to help replenish essential lipids and reduce moisture loss

LIGHTWEIGHT DAILY MOISTURIZER

Lightweight breathable formula that hydrates without heaviness or greasiness, layering seamlessly under makeup and SPF

FORMULATION APPROACH

HYDRATION DESIGNED TO STAY IN BALANCE

Many moisturizers focus on delivering immediate moisture on application. But hydration levels can fluctuate throughout the day, leaving skin feeling dry, tight, or out of balance.

Counter takes a more intelligent approach.

The Counterglow collection is built around an Intelligent Hydration System, a philosophy that recognizes that not all hyaluronic acid is created equal. Each Counterglow formula features a carefully selected form of hyaluronic acid chosen for its unique structure, function, and role within the product. Combined with skin-nourishing ingredients, Counterglow is designed to do more than hydrate—helping nourish, support, and preserve healthy-looking skin for a balanced, radiant glow.

For Adaptive Moisture Lotion, we intentionally selected a low-molecular-weight form of hyaluronic acid and paired it with a biomimetic lamellar structure designed to match the way skin is naturally built—in layers. Together, they help support skin's changing moisture needs throughout the day while maintaining comfortable, balanced hydration.

This is hydration designed to stay in balance.

Clinically tested. Rigorously screened for safety. Counterglow is formulated for skin that isn’t just hydrated—it’s so healthy, it glows.

CLINICAL RESULTS

BALANCED HYDRATION. LASTING RESULTS.

Clinically Demonstrated to:

Improve hydration all day*
Improve hydration over time**

2 weeks:**

[ 100% ] said skin feels deeply moisturized and protected
[ 97% ] said skin feels more supple, bouncy, and plump
[ 97% ] said skin looks and feels healthier
[ 97% ] said skin is infused with a healthy glow
[ 94% ] said skin looks revived and renewed

*Based on a 32-subject clinical study 8 hours after one use
**Based on a 32-subject clinical study and consumer perception study after 2 weeks, used twice daily

TEXTURE

How to Use

Recycling

Pairs well with

Hyaluronic Moisture Mist – 75 ml / 2.54 fl. oz

Hyaluronic Moisture Mist Counterglow

4.5

Rated 4.5 out of 5 stars

163 Reviews

$48

View Product

Silky Skin Cleanser – 118 ml / 4 fl. oz.

Silky Skin Cleanser Counterglow

4.7

Rated 4.7 out of 5 stars

297 Reviews

$38

View Product

Tri-luronic Hydrating Serum – 30 ml / 1 fl. oz.

Tri-luronic Hydrating Serum Counterglow

4.7

Rated 4.7 out of 5 stars

159 Reviews

$58

View Product

Every order counts

And with Total Rewards, you can also earn for your advocacy, referrals, and much more.

Discover Total Rewards Sign in

Frequency:

FORMULATION FACT 01

Formulated without heavily ethoxylated ingredients like Polysorbate 60, PEG-100 Stearate, Laureth-23, and Oleth-10 that carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

FORMULATION FACT 02

Brown seaweeds naturally accumulate iodine from seawater as part of their growth process. While iodine is an essential trace element for healthy thyroid function, excessive exposure—especially in sensitive individuals—can disrupt thyroid hormone balance and potentially contribute to thyroid disorders. Indeed, the Environmental Working Group (EWG) Verified program enforces strict limits on iodine levels in products containing brown algae. We formulated with the brown seaweed, Cystoseira tamariscifolia algae extract, for its antioxidant and skin conditioning benefits. This specific extract was selected as an alternative to the brown seaweeds, Laminaria saccharina extract and Ascophyllum nodosum extract, which are associated with higher levels of iodine.

Displays a model in the process of applying a white Counter Cream to her face.

FORMULATION FACT 03

You’ll never see “Parfum/Fragrance” among our ingredients – full ingredient transparency, always.

What makes Counterglow Adaptive Moisture Lotion different from other moisturizers?

Many moisturizers focus on delivering moisture upon application. Counterglow Adaptive Moisture Lotion adapts to your skin’s changing hydration needs to help maintain balanced hydration throughout the day. It’s also designed with a biomimetic lamellar structure that mirrors the way skin is naturally built. The result is skin that feels healthy, balanced, and comfortable all day long.

What does adaptive hydration mean?

Skin's hydration needs can change throughout the day due to environmental factors,
lifestyle, and daily stressors. Instead of a temporary boost of moisture on application, Counterglow Adaptive Moisture Lotion is designed to help support those changing moisture needs by helping replenish moisture and maintain comfortable hydration levels throughout the day.

What skin types is Counterglow Adaptive Moisture Lotion best for?

Is Counterglow Adaptive Moisture Lotion lightweight enough for daytime use and makeup?

Can I use Counterglow Adaptive Moisture Lotion with Tri-Luronic Serum?

Is Adaptive Moisture Lotion suitable for sensitive skin?

In a two-week consumer perception study, 100% of participants said their skin felt deeply moisturized and protected, and 100% said their skin looked calmed and soothed.* As with any skincare product, we recommend patch testing before first use, particularly if you have sensitive skin or known sensitivities.

*Based on a 32-subject consumer perception study after 2 weeks, used twice daily.

What's the difference between Adaptive Moisture Lotion and Hyaluronic Cushion Cream??

Both moisturizers are designed as part of the Counterglow collection with the Intelligent Hydration System philosophy, but they deliver hydration differently. Counterglow Adaptive Moisture Lotion is a lightweight daily moisturizer designed to help maintain hydration balance throughout the day with a natural finish. Counterglow Hyaluronic Cushion Cream provides richer hydration and enhanced moisture barrier support for those who prefer a more pillowy, cushiony cream texture.

What is Counter's approach to clean?

We define “clean beauty” as beauty products developed to meet a high standard for both
performance and safety.

Every Counter product is formulated with human health and safety in mind, according to publicly available criteria that guide how we evaluate ingredients, develop formulas, and make decisions about sourcing and packaging. Because transparency matters, we publicly share the standards behind our products. Read more at counter.com/thestandard

Adaptive Moisture Lotion

HYDRATION THAT ADAPTS

BALANCED, HEALTHY-LOOKING SKIN

BARRIER-SUPPORT

LIGHTWEIGHT DAILY MOISTURIZER

Clinically Demonstrated to:

2 weeks:**

FORMULATION FACT 01

FORMULATION FACT 02

FORMULATION FACT 03

COUNTER'S BLUEPRINT FOR CLEAN™

we are more together

clean is still worth fighting for

Join Our Mailing List

Sign Up for Emails