Name: Adaptive Moisture Lotion
Brand: Counter
Price: 55.0 USD
Availability: InStock
Rating: 4.8 (182 reviews)

New Upgraded Formula

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Size

50 ml / 1.69 fl. oz.

Purchase

Single

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Benefits

Hydrate
Nourish
Plump
Glow

Description

Most moisturizers deliver an immediate boost of hydration in the moment. Counterglow Adaptive Moisture Lotion is designed to keep hydration in balance throughout the day—pairing a precisely selected form of hyaluronic acid with a layered formula structure that mirrors the way skin is naturally built, to support lasting hydration. The result is skin that stays consistently hydrated, soft and supple, with a healthy-looking radiance.

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How to Use

Ingredients

Key Ingredients

MINI HYALURONIC ACID [ HYDROLYZED SODIUM HYALURONATE ]

A low molecular weight form of hyaluronic acid selected for its ability to help deliver hydration beyond the skin's surface. It helps attract and retain moisture for skin that feels hydrated, healthy, and balanced.

RAINBOW ALGAE + PLUM OIL

Rich in antioxidants, essential fatty acids, and skin-supporting nutrients, this nourishing duo helps replenish skin and support healthy-looking radiance.

FERMENTED SUGARS

Bioactive fermented sugars help calm and smooth skin while supporting barrier resilience and lasting hydration for a healthier-looking complexion.

SQUALANE

A lightweight skin-compatible lipid that helps replenish moisture, support the skin's moisture barrier, and preserve hydration for softer-, smoother-looking skin.

Full List

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Clinically Demonstrated to:

Improve hydration all day*
Improve hydration over time**

2 weeks:**

[ 100% ] said skin feels deeply moisturized and protected
[ 97% ] said skin feels more supple, bouncy, and plump
[ 97% ] said skin looks and feels healthier
[ 97% ] said skin is infused with a healthy glow
[ 94% ] said skin looks revived and renewed

*Based on 32-subject clinical study 8 hours after one use
**Based on 32-subject clinical study after 2 weeks, used twice daily
***Based on a 32-subject consumer perception study after 2 weeks, used twice daily

FORMULATION FACT 01

Formulated without heavily ethoxylated ingredients like Polysorbate 60, PEG-100 Stearate, Laureth-23, and Oleth-10 that carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

FORMULATION FACT 02

Brown seaweeds naturally accumulate iodine from seawater as part of their growth process. While iodine is an essential trace element for healthy thyroid function, excessive exposure—especially in sensitive individuals—can disrupt thyroid hormone balance and potentially contribute to thyroid disorders. Indeed, the Environmental Working Group (EWG) Verified program enforces strict limits on iodine levels in products containing brown algae. We formulated with the brown seaweed, Cystoseira tamariscifolia algae extract, for its antioxidant and skin conditioning benefits. This specific extract was selected as an alternative to the brown seaweeds, Laminaria saccharina extract and Ascophyllum nodosum extract, which are associated with higher levels of iodine.

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FORMULATION FACT 03

You’ll never see “Parfum/Fragrance” among our ingredients – full ingredient transparency, always.

What makes Counterglow Adaptive Moisture Lotion different from other moisturizers?

Many moisturizers focus on delivering moisture upon application. Counterglow Adaptive Moisture Lotion adapts to your skin’s changing hydration needs to help maintain balanced hydration throughout the day. It’s also designed with a biomimetic lamellar structure that mirrors the way skin is naturally built. The result is skin that feels healthy, balanced, and comfortable all day long.

What does adaptive hydration mean?

Skin's hydration needs can change throughout the day due to environmental factors,
lifestyle, and daily stressors. Instead of a temporary boost of moisture on application, Counterglow Adaptive Moisture Lotion is designed to help support those changing moisture needs by helping replenish moisture and maintain comfortable hydration levels throughout the day.

What skin types is Counterglow Adaptive Moisture Lotion best for?

Is Counterglow Adaptive Moisture Lotion lightweight enough for daytime use and makeup?

Can I use Counterglow Adaptive Moisture Lotion with Tri-Luronic Serum?

Is Adaptive Moisture Lotion suitable for sensitive skin?

In a two-week consumer perception study, 100% of participants said their skin felt deeply moisturized and protected, and 100% said their skin looked calmed and soothed.* As with any skincare product, we recommend patch testing before first use, particularly if you have sensitive skin or known sensitivities.

*Based on a 32-subject consumer perception study after 2 weeks, used twice daily.

What's the difference between Adaptive Moisture Lotion and Hyaluronic Cushion Crème?

Both moisturizers are designed as part of the Counterglow collection with the Intelligent Hydration System philosophy, but they deliver hydration differently. Counterglow Adaptive Moisture Lotion is a lightweight daily moisturizer designed to help maintain hydration balance throughout the day with a natural finish. Counterglow Hyaluronic Cushion Crème provides richer hydration and enhanced moisture barrier support for those who prefer a more pillowy, cushiony cream texture.

What is Counter's approach to clean?

We define “clean beauty” as beauty products developed to meet a high standard for both
performance and safety.

Every Counter product is formulated with human health and safety in mind, according to publicly available criteria that guide how we evaluate ingredients, develop formulas, and make decisions about sourcing and packaging. Because transparency matters, we publicly share the standards behind our products. Read more at counter.com/thestandard

Adaptive Moisture Lotion

FORMULATION FACT 01

FORMULATION FACT 02

FORMULATION FACT 03

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