favorite formula
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Displays the deep red bottle and top of the Countertime Antioxidant soft cream.
Displays a white droplet of countertime antioxidant soft cream.
Displays a model covering half of her face with her hand. On her hand is a smear of white Counter product.
Displays a model holding a right red bottle of Counter product up to her cheek.
Displays all of the products from the countertime line arranged in a half circle on a mirrored surface. Each bottle is a varying shade of burgundy or bright red.
Countertime

Antioxidant Soft Cream

Formulated with plant-derived Retinatural™ Complex and nasturtium flower extract for visibly revitalized skin.

$87
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Benefits
  • Plump
  • Hydrate
  • Radiance
  • Smooth

Transform your routine with our meticulously crafted daily moisturizer. This sophisticated formula combines our signature plant-derived Retinatural™ Complex of bakuchiol and Swiss alpine rose with nasturtium flower extract. Experience reinforced barrier function and enhanced hydration for surface oxygenation, delivering visibly revitalized and radiant skin.

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Clinically Demonstrated to:
  • Decrease appearance of fine lines and wrinkles*
  • Visibly plump skin*
  • Improve hydration*
  • Improve skin's luminosity/radiance**
  • Improve skin barrier function**
After four weeks of use:***
  • [ 100% ] observed more glowing, radiant, and youthful-looking skin
  • [ 97% ] agreed the appearance of fine lines & wrinkles was reduced
  • [ 94% ] agreed skin looked plumper
  • [ 100% ] skin looks brighter
  • *Based on 35-subject clinical study after four weeks of daily use
  • **Based on 35-subject clinical study after eight weeks of daily use
  • ***Based on a 35-subject consumer perception study after four weeks of daily use

FORMULATION FACT 01

We never formulate with retinol and retinal, skin conditioning ingredients that promote accelerated cell turnover and thereby may increase dermal sensitivity to UV exposure, and where EU regulatory action has been taken to address concerns associated with systemic toxicity.

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FORMULATION FACT 02

Formulated without heavily ethoxylated ingredients like Polysorbate 20, Steareth-20, Ceteareth-20, or Laureth-23 which carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

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FORMULATION FACT 03

You’ll never see “Parfum/Fragrance” among our ingredients – Full ingredient transparency, always.

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    4.8
    Rated 4.8 out of 5 stars
    Based on 96 reviews
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    96 reviews
    • Val S.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Dry, Sensitive
      Your skin concerns: Dullness, Fine Lines & Wrinkles, Redness
      How long have you used the product? About a week
      Rated 5 out of 5 stars
      8/25/25
      Feels soft

      Makes your skin feel soft

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    • Anne C.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Dry, Sensitive
      Your skin concerns: Dryness, Dullness, Fine Lines & Wrinkles, Uneven Skin Tone
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      8/25/25
      Love this

      I love this daily moisturizer and was on the last dregs from before when I was able to finally replenish. This is just like it was before. The one comment I will make is that I understand the packaging had to be changed, however, this cranberry glass container is very attractive but it will be impossible to know when it is getting low!

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    • Janet G.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Combination
      Your skin concerns: Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      8/24/25
      rebranded Counter

      Used Beauty Counter for several years. Was happy to see it was brought back. still love it.

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    • Lois M.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Combination
      Your skin concerns: Dryness, Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      8/20/25
      Perfect under makeup

      I love this moisturizer and use it every day. It is light and gives a good base to apply foundation or just wear without makeup. Non greasy.

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    • Angela G.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Sensitive
      Your skin concerns: Fine Lines & Wrinkles, Dullness, Uneven Skin Tone
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      8/18/25
      Love this

      Love this CT line. Soft cream is perfect for day.

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    WHAT'S IN AND WHAT'S NOT

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