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Displays the burgundy top and bottle of the Counter Countertime retinatural plus advanced super serum on a white background.
Displays many pink dots of serum on a white background.
Displays a close up of a model's face with three dots of the pink countertime retinatural plus super serum on her cheekbone.
Displays the burgundy bottle of countertime retinatural + advanced super serum in a pool of the pink serum on a white background.
Displays a model with dark wavy hair with her hand on her cheek, looking to the side.
Displays products from the Counter Countertime line assorted on a mirrored surface. There are six products in varying shades of red and burgundy.
Countertime

Retinatural+ Advanced Super Serum

Formulated with powerful ingredients at maximum functional levels to visibly firm and revive the look of skin.

4.7
Rated 4.7 out of 5 stars
177 Reviews
$89
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Benefits
  • Hydrate
  • Regenerate
  • Smooth
  • Firm

Experience age-defying skincare with a powerhouse blend of three retinol alternatives that visibly enhance firmness, improve elasticity, and minimize the appearance of lines and wrinkles—without the irritation. Clinically demonstrated and rigorously screened for safety, Super Serum delivers targeted support in a pink color (derived from food-grade vitamin B12) and a rose geranium scent, designed to work smarter, not harsher.

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Clinically demonstrated to:*
  • Improve skin elasticity
  • Improve skin barrier function
  • Improve skin radiance/brightness
  • Decrease appearance of fine lines and wrinkles
  • Visibly firms skin
After 2-weeks**:
  • [ 97% ] said skin feels healthier and softer
  • [ 94% ] said skin feels renewed and restored
  • [ 94% ] said skin feels bouncier and more supple
  • [ 100% ] said skin feels soothed
After 8-weeks:***
  • [ 97% ] said they love the way their skin looks
  • [ 97% ] said skin looks and feels more youthful
  • [ 94% ] said skin feels smoother and more refined
  • [ 94% ] said skin looks more plump
  • *Based on 32-subject clinical study after four weeks of use, twice daily
  • **Based on 32-subject consumer perception study after two weeks of use, twice daily
  • ***Based on 32-subject consumer perception study after eight weeks of use, twice daily

Formulation Fact 01

Formulated without heavily ethoxylated ingredients Laureth-23 or Polysorbate 20 that carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

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Formulation Fact 02

We never formulate with retinol and retinal, skin conditioning ingredients that promote accelerated cell turnover and thereby may increase dermal sensitivity to UV exposure, and where EU regulatory action has been taken to address concerns associated with systemic toxicity.

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Formulation Fact 03

Formulated with antioxidants Niacinamide, Swiss Alpine Rose (INCI: Rhododendron Ferrugineum Extract) and Cyanocobalamin (Vitamin B12 Food Grade) instead of endocrine disrupting alternatives like BHT.

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    4.7
    Rated 4.7 out of 5 stars
    Based on 177 reviews
    Reviews Summary
    Customers say this serum makes their skin feel smooth and hydrated. Many reviews mention a noticeable glow and improved texture after use. The pink-tinted formula absorbs quickly and has a pleasant texture. While most appreciate its moisturizing effects and gentle formula, a few note it differs from previous versions. Reviews frequently highlight the serum's dewy finish and compatibility with other skincare products. Some mention the new packaging, though a few prefer being able to see product levels in the previous design.
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    177 reviews
    • Carol D.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Combination
      Your skin concerns: Fine Lines & Wrinkles
      How long have you used the product? About a week
      Rated 5 out of 5 stars
      1/20/26
      Retinatural Super Serum

      So far So good

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    • Janet F.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Oily
      Your skin concerns: Fine Lines & Wrinkles, Dullness, Uneven Skin Tone
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      1/17/26
      All the counter products I use, I love them

      I used these products when it was beauty counter, and I waited a long time to start using your products again. I noticed a difference the first time I started using them and still do. I’m so glad you’re back. Thank you.

      Was this helpful?
    • Jacy K.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin type: Combination
      Your skin concerns: Breakouts, Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      1/12/26
      A Skin Routine Favorite

      Love the smell and the way this makes my skin look and feel. It definitely evens out my skin tone when I use it regularly.

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    • Robin D.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Combination
      Your skin concerns: Fine Lines & Wrinkles
      How long have you used the product? Less than a month
      Rated 5 out of 5 stars
      1/8/26
      Retinatural advanced serum

      Great product

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    • Sherry C.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Normal
      Your skin concerns: Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      1/5/26
      Super Serum fan

      Love this product. Foundation goes on perfectly over this.

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