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Displays the burgundy top and bottle of the Counter Countertime retinatural plus advanced super serum on a white background.
Displays many pink dots of serum on a white background.
Displays a close up of a model's face with three dots of the pink countertime retinatural plus super serum on her cheekbone.
Displays the burgundy bottle of countertime retinatural + advanced super serum in a pool of the pink serum on a white background.
Displays a model with dark wavy hair with her hand on her cheek, looking to the side.
Displays products from the Counter Countertime line assorted on a mirrored surface. There are six products in varying shades of red and burgundy.
Countertime

Retinatural+ Advanced Super Serum

Formulated with powerful ingredients at maximum functional levels to visibly firm and revive the look of skin.

$89
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Benefits
  • Hydrate
  • Regenerate
  • Smooth
  • Firm

Experience age-defying skincare with a powerhouse blend of three retinol alternatives that visibly enhance firmness, improve elasticity, and minimize the appearance of lines and wrinkles—without the irritation. Clinically demonstrated and rigorously screened for safety, Super Serum delivers targeted support in a pink color (derived from food-grade vitamin B12) and a rose geranium scent, designed to work smarter, not harsher.

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Clinically demonstrated to:*
  • Improve skin elasticity
  • Improve skin barrier function
  • Improve skin radiance/brightness
  • Decrease appearance of fine lines and wrinkles
  • Visibly firms skin
After 2-weeks**:
  • [ 97% ] said skin feels healthier and softer
  • [ 94% ] said skin feels renewed and restored
  • [ 94% ] said skin feels bouncier and more supple
  • [ 100% ] said skin feels soothed
After 8-weeks:***
  • [ 97% ] said they love the way their skin looks
  • [ 97% ] said skin looks and feels more youthful
  • [ 94% ] said skin feels smoother and more refined
  • [ 94% ] said skin looks more plump
  • *Based on 32-subject clinical study after four weeks of use, twice daily
  • **Based on 32-subject consumer perception study after two weeks of use, twice daily
  • ***Based on 32-subject consumer perception study after eight weeks of use, twice daily

Formulation Fact 01

Formulated without heavily ethoxylated ingredients Laureth-23 or Polysorbate 20 that carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

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Formulation Fact 02

We never formulate with retinol and retinal, skin conditioning ingredients that promote accelerated cell turnover and thereby may increase dermal sensitivity to UV exposure, and where EU regulatory action has been taken to address concerns associated with systemic toxicity.

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Formulation Fact 03

Formulated with antioxidants Niacinamide, Swiss Alpine Rose (INCI: Rhododendron Ferrugineum Extract) and Cyanocobalamin (Vitamin B12 Food Grade) instead of endocrine disrupting alternatives like BHT.

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    4.7
    Rated 4.7 out of 5 stars
    Based on 102 reviews
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    102 reviews
    • Jackie H.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Dry
      Your skin concerns: Fine Lines & Wrinkles, Uneven Skin Tone
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      10/21/25
      I have missed this SO MUCH!!

      I am so thrilled that this serum is back. It evens out fine lines and smoothes the texture of my skin. LOVE IT!!

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    • Karen M.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Combination
      Your skin concerns: Breakouts, Oily Skin, Dullness, Fine Lines & Wrinkles, Uneven Skin Tone
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      10/18/25
      Serum

      My favorite!

      Was this helpful?
    • Cheryl O.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Combination
      Your skin concerns: Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      10/15/25
      Very Good Serum

      I have been using this serum since it first came out under Beauty Counter. I believe it provides a good alternative to retinol. Retinol makes my skin dry and tight but the alternative in this serum does not give me any interactions. I improves my fine lines and firms up my skin.

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    • Kristin S.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin type: Combination
      Your skin concerns: Dryness, Fine Lines & Wrinkles, Redness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      10/15/25
      Great product

      I am loving this product. I am on my second bottle and love how my skin looks and feels.

      Was this helpful?
    • Lisa W.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Combination
      Your skin concerns: Dullness, Fine Lines & Wrinkles, Redness
      How long have you used the product? About a month
      Rated 5 out of 5 stars
      10/14/25
      Retinatural+ Advanced. Super Serum

      I have only used the serum for about a month but I am liking the feel of my skin and the look as well.

      Was this helpful?

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