Friends & Family Event: Save up to 30% Sitewide*
New 20% off
Displays the burgundy top and bottle of the Counter Countertime retinatural plus advanced super serum on a white background.
Displays many pink dots of serum on a white background.
Displays a close up of a model's face with three dots of the pink countertime retinatural plus super serum on her cheekbone.
Displays the burgundy bottle of countertime retinatural + advanced super serum in a pool of the pink serum on a white background.
Displays a model with dark wavy hair with her hand on her cheek, looking to the side.
Displays products from the Counter Countertime line assorted on a mirrored surface. There are six products in varying shades of red and burgundy.
Displays the burgundy top and bottle of the Counter Countertime retinatural plus advanced super serum on a white background.
Displays many pink dots of serum on a white background.
Displays a close up of a model's face with three dots of the pink countertime retinatural plus super serum on her cheekbone.
Displays the burgundy bottle of countertime retinatural + advanced super serum in a pool of the pink serum on a white background.
Displays a model with dark wavy hair with her hand on her cheek, looking to the side.
Displays products from the Counter Countertime line assorted on a mirrored surface. There are six products in varying shades of red and burgundy.
Countertime

Retinatural+ Advanced Super Serum

Formulated with powerful ingredients at maximum functional levels to visibly firm and revive the look of skin.

4.7
Rated 4.7 out of 5 stars
230 Reviews
$89 $71.20 20% savings
Size
Purchase
SAVE 10% ON FUTURE SUBSCRIPTIONS
Benefits
  • Hydrate
  • Regenerate
  • Smooth
  • Firm

Experience age-defying skincare with a powerhouse blend of three retinol alternatives that visibly enhance firmness, improve elasticity, and minimize the appearance of lines and wrinkles—without the irritation. Clinically demonstrated and rigorously screened for safety, Super Serum delivers targeted support in a pink color (derived from food-grade vitamin B12) and a rose geranium scent, designed to work smarter, not harsher.

logo of a leaping bunny
EWG Verified logo with text 'For Your Health' and website 'EWG.org'.
Certified Sustainable Palm Oil (RSPO) logo with palm tree and text on a white background
Logo of a black v inside a circle outlined in black on a white background.

Learn about our certifications

Spend & Save

With every $200 spent, earn $15 in product credit toward your next purchase.

Learn more Sign in
Clinically demonstrated to:*
  • Improve skin elasticity
  • Improve skin barrier function
  • Improve skin radiance/brightness
  • Decrease appearance of fine lines and wrinkles
  • Visibly firms skin
After 2-weeks**:
  • [ 97% ] said skin feels healthier and softer
  • [ 94% ] said skin feels renewed and restored
  • [ 94% ] said skin feels bouncier and more supple
  • [ 100% ] said skin feels soothed
After 8-weeks:***
  • [ 97% ] said they love the way their skin looks
  • [ 97% ] said skin looks and feels more youthful
  • [ 94% ] said skin feels smoother and more refined
  • [ 94% ] said skin looks more plump
  • *Based on 32-subject clinical study after four weeks of use, twice daily
  • **Based on 32-subject consumer perception study after two weeks of use, twice daily
  • ***Based on 32-subject consumer perception study after eight weeks of use, twice daily

Formulation Fact 01

Formulated without heavily ethoxylated ingredients Laureth-23 or Polysorbate 20 that carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

Displays a close up of a model's face.

Formulation Fact 02

We never formulate with retinol and retinal, skin conditioning ingredients that promote accelerated cell turnover and thereby may increase dermal sensitivity to UV exposure, and where EU regulatory action has been taken to address concerns associated with systemic toxicity.

Displays a model in the process of applying a white Counter Cream to her face.

Formulation Fact 03

Formulated with antioxidants Niacinamide, Swiss Alpine Rose (INCI: Rhododendron Ferrugineum Extract) and Cyanocobalamin (Vitamin B12 Food Grade) instead of endocrine disrupting alternatives like BHT.

Displays a close up of a model's face.
    4.7
    Rated 4.7 out of 5 stars
    Based on 230 reviews
    Reviews Summary
    Customers say this serum makes their skin feel smooth and hydrated. Many reviews mention a noticeable glow and improved texture after use. The pink-tinted formula absorbs quickly and has a pleasant texture. While most appreciate its moisturizing effects and gentle formula, a few note it differs from previous versions. Reviews frequently highlight the serum's dewy finish and compatibility with other skincare products. Some mention the new packaging, though a few prefer being able to see product levels in the previous design.
    Search
    Search Reviews
    Rating
    Ratings
    Your skin type:
    Your skin type:
    Your skin concerns:
    Your skin concerns:
    How long have you used the product?
    How long have you used the product?
    Age
    Age
    230 reviews
    • Britt W.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin type: Combination
      Your skin concerns: Breakouts, Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      5/7/26
      Top 5 face products I use!

      I use this almost nightly! It makes my face feel amazing in the morning!

      Was this helpful?
    • Sara H.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin type: Combination
      Your skin concerns: Fine Lines & Wrinkles, Uneven Skin Tone, Dullness
      How long have you used the product? About a month
      Rated 5 out of 5 stars
      5/4/26
      Love!!

      Another favorite to add to my list! I've seen so much improvement in just the month I've been using it.

      Was this helpful?
    • Randi C.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Normal
      Your skin concerns: Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      5/1/26
      advanced Serum

      I love this serum. Very silky and makes my skin feel good. The one thing I hate about all your packaging now - across the board, and I use a lot of your products - it that you can't see through the bottle, so have no idea how much is left inside.

      Was this helpful?
    • Heidi
      I recommend this product
      Rated 5 out of 5 stars
      4/30/26
      5 Stars

      It’s a perfect serum!

      Was this helpful?
    • Elaine K.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Combination
      Your skin concerns: Fine Lines & Wrinkles, Uneven Skin Tone
      How long have you used the product? About a week
      Rated 5 out of 5 stars
      4/29/26
      Retinatural Serum

      I’ve only been using this for a few days but I like the feel of it on my skin. It’s light weight and absorbs quickly on my face.

      Was this helpful?
    Show More

    WHAT'S IN AND WHAT'S NOT

    Learn about The Never List® & our Ingredient Philosophy

    We are what we do

    Discover who we are together

    Make more of your story

    Learn how to become a brand partner
    Displays a model covering half of her face with her hand. On her hand is the white smear of a Counter product.
    Displays the black and white profile of a model.

    Join Our Mailing List

    Sign Up for Emails

    By clicking “Sign Up”, I agree to receive email marketing from Counter at my email address and agree to the Terms and Privacy Policy.