Retinatural+ Advanced Super Serum

Retinoic acid and retinyl palmitate—derivatives of retinol (vitamin A)—are included on
The Never List®. When applied to the skin in the presence of sunlight, these
ingredients may increase the risk of skin cancer and skin sensitization. Read more about these ingredients and The Never List® here. We formulated Countertime Retinatural®+ Advanced Super Serum to deliver retinol-like results without the potentially harmful effects that may be associated with traditional retinol.

We define “clean beauty” as beauty products developed to meet a high standard for both performance and safety.

Every Counter product is formulated with human health and safety in mind, according to publicly available criteria that guide how we evaluate ingredients, develop formulas, and make decisions about sourcing and packaging. Because transparency matters, we publicly share the standards behind our products. Read more at counter.com/thestandard.

Apply 1-2 pumps to clean, dry skin after cleansing and toning.  Use morning and night, then follow with moisturizer.  Layers seamlessly with other skin care products and under makeup.

Countertime Retinatural®+ Advanced Super Serum includes clinically-studied retinol
alternative ingredients and is designed to deliver visible retinol-like results—helping smooth the appearance of fine lines and wrinkles, improve firmness, and support skin renewal while prioritizing skin comfort.

This advanced renewal serum was formulated for daily use with hydration and barrier-supporting ingredients that help maintain skin comfort. As with any skincare product with active ingredients, patch testing is recommended.

Skin may feel smoother quickly, with visible improvements in fine lines, firmness, and
overall skin renewal typically appearing with consistent use over 4-8 weeks.*

*Based on 32-subject clinical study after four weeks of use, twice daily, a 32-subject consumer perception study after two weeks of use, twice daily, and a 32-subject consumer perception study after eight weeks of use, twice daily.

Traditional retinoids are known for supporting skin renewal, but they’re also commonly
associated with dryness and sensitivity that can make consistent use difficult.

Countertime Retinatural®+ Advanced Super Serum takes a different approach—combining clinically studied retinol alternatives, peptides, hydrators, and skin-conditioning ingredients to deliver visible renewal with daily-use comfort in mind.

Retinatural+™ Advanced Renewal Complex features three clinically studied retinol alternatives—bakuchiol, sea fennel and peptide-rich cranberry—that help visibly smooth fine lines, improve elasticity, and support firmer-looking skin without the irritation or sun sensitivity commonly associated with traditional retinol.

Yes. The lightweight formula absorbs quickly and layers easily into both morning and evening routines. We recommend following with SPF during daytime use.

Yes. While this formula includes hydrating and barrier-supporting ingredients, following with moisturizer helps lock in hydration and support balanced, comfortable skin.