favorite formula
Skincare dropper bottle with 'Counter' branding on a white background
Yellow drops of facial oil on a white background
Skincare dropper bottle with 'Counter' branding on a white background
Yellow drops of facial oil on a white background

The Brightening Facial Oil

A lightweight, quick-absorbing citrus facial oil that hydrates and brightens.

$75
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Benefits
  • Hydrate
  • Brighten
  • Radiance
  • Even Tone

This lightweight oil features omega-rich marula for intense hydration and stabilized vitamin C for radiance and even tone. Our carefully curated blend delivers noticeable results – leaving skin hydrated, renewed, and luminous.

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Clinically Demonstrated to:
  • Provide immediate and long-lasting hydration*
  • Improve skin radiance**
After two weeks***:
  • [ 91% ] said skin looked brighter
  • [ 94% ] agreed skin looked more glowing and radiant
  • [ 97% ] said skin felt immediately hydrated
  • [ 91% ] said skin looked revitalized and renewed
  • *Based on a 31-subject clinical study immediately after a single use and post 24 hours
  • **Based on a 31-subject clinical study 24 hours after a single use
  • ***Based on a 32-subject consumer perception study after two weeks of use

FORMULATION FACT 01

We innovate facial oils that offer superior skin benefits, with ingredient safety as our top priority. Naturally-derived oils are typically more concentrated than their extract counterpart, requiring especially meticulous scrutiny. For example, we diligently limit furocoumarins—naturally-derived citrus oil components known to cause skin irritation in the presence of UV light.

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FORMULATION FACT 02

Understanding that "natural" isn't always synonymous with "safe," we undertake a comprehensive evaluation of every naturally-derived oil and extract integrated into our formulas. Our process includes paying precise attention to the total product presence of potential irritants, sensitizers, and photoactive compounds. This diligent assessment is crucial to ensure that our products not only harness the inherent benefits of nature but also maintain our rigorous standards of safety and skin compatibility for our users.

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FORMULATION FACT 03

We avoid harmful naturally-derived ingredients Commiphora Mukul Resin Extract, an endocrine active ingredient with evidence of thyroid function interference.

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    4.9
    Rated 4.9 out of 5 stars
    Based on 40 reviews
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    40 reviews
    • Eileen P.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Dry
      Your skin concerns: Fine Lines & Wrinkles, Dryness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      11/1/25
      Facial oil

      I love this facial.ool. use it daily in the morning. I tried others and came back to this as soon as It was available. Fresh and clean feeling.

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    • Jacqueline P.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Combination
      Your skin concerns: Dullness, Fine Lines & Wrinkles, Uneven Skin Tone
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      10/31/25
      My skin loves this stuff!

      I can see an improvement in the texture and clarity in my skin. It seems to brighten ( as advertised, lol) the tone of my skin. This is good stuff, and it doesn’t take much… the longer you use it… in conjunction with the other Counter products, this is a great product… remember! These product's are designed to work with each other…

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    • Patricia B.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Normal
      Your skin concerns: Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      10/30/25
      Brightening Facial Oil

      Love the scent. Glides on easily.

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    • Jacquie
      I recommend this product
      Rated 5 out of 5 stars
      10/29/25
      5 Stars

      Game changer… i use it every day and I never let it run out… its just that good! I’ve been using it for 3 years (thank goodness for my back up while waiting for the grand reopening)… there are about 4 products that I ALWAYS have… this is one of them… cleanser, moisturizer, serum and oil.

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    • Elizabeth H.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Dry
      Your skin concerns: Fine Lines & Wrinkles
      How long have you used the product? About a month
      Rated 5 out of 5 stars
      10/29/25
      My skin glows!

      This oil is amazing! My skin is positively radiant!

      Was this helpful?

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