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Yellow drops of facial oil on a white background
Skincare dropper bottle with 'Counter' branding on a white background
Yellow drops of facial oil on a white background

The Brightening Facial Oil

A lightweight, quick-absorbing citrus facial oil that hydrates and brightens.

4.9
Rated 4.9 out of 5 stars
79 Reviews
$75
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Benefits
  • Hydrate
  • Brighten
  • Radiance
  • Even Tone

This lightweight oil features omega-rich marula for intense hydration and stabilized vitamin C for radiance and even tone. Our carefully curated blend delivers noticeable results – leaving skin hydrated, renewed, and luminous.

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Clinically Demonstrated to:
  • Provide immediate and long-lasting hydration*
  • Improve skin radiance**
After two weeks***:
  • [ 91% ] said skin looked brighter
  • [ 94% ] agreed skin looked more glowing and radiant
  • [ 97% ] said skin felt immediately hydrated
  • [ 91% ] said skin looked revitalized and renewed
  • *Based on a 31-subject clinical study immediately after a single use and post 24 hours
  • **Based on a 31-subject clinical study 24 hours after a single use
  • ***Based on a 32-subject consumer perception study after two weeks of use

FORMULATION FACT 01

We innovate facial oils that offer superior skin benefits, with ingredient safety as our top priority. Naturally-derived oils are typically more concentrated than their extract counterpart, requiring especially meticulous scrutiny. For example, we diligently limit furocoumarins—naturally-derived citrus oil components known to cause skin irritation in the presence of UV light.

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FORMULATION FACT 02

Understanding that "natural" isn't always synonymous with "safe," we undertake a comprehensive evaluation of every naturally-derived oil and extract integrated into our formulas. Our process includes paying precise attention to the total product presence of potential irritants, sensitizers, and photoactive compounds. This diligent assessment is crucial to ensure that our products not only harness the inherent benefits of nature but also maintain our rigorous standards of safety and skin compatibility for our users.

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FORMULATION FACT 03

We avoid harmful naturally-derived ingredients Commiphora Mukul Resin Extract, an endocrine active ingredient with evidence of thyroid function interference.

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    4.9
    Rated 4.9 out of 5 stars
    Based on 79 reviews
    Reviews Summary
    Customers say this facial oil has a pleasant citrus scent and lightweight texture that absorbs quickly into skin. Many reviews mention using just a few drops daily, with users reporting their skin feels soft and hydrated. Common feedback includes appreciation for the non-greasy formula that works well under makeup and moisturizer. Frequent comments address the product's ability to create a dewy glow and improve skin texture. While most praise the oil's hydrating properties for dry skin, one reviewer noted not seeing noticeable changes. Overall, users describe it as a staple product they consistently repurchase.
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    79 reviews
    • Kellie M.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin type: Normal
      Your skin concerns: Dryness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      4/8/26
      Amazing

      Makes my skin so soft and gives you a glow. Has been my go too in my skin routine for a while now

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    • Cecilia C.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Sensitive, Combination
      Your skin concerns: Uneven Skin Tone, Dryness, Dullness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      4/7/26
      It’s worthy of its name!!

      I was actually stopped in a store when a woman approached me and gave me the nicest compliment. She said, “your skin is SO milky and smooth, may I ask you what your favorite skincare line is”?? I said without hesitation that I use the product line “Counter”, which used to be called “Beauty Counter”, and I am a faithful customer. My secret is that I cleanse throughly, apply a toner, then use their vitamin C serum, followed by a couple of drops of the brightening oil. I also use the “ Adaptive moisture lotion crème “. (All from counter)

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    • Dena D.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin type: Combination
      Your skin concerns: Breakouts, Dullness, Uneven Skin Tone
      How long have you used the product? Less than a month
      Rated 5 out of 5 stars
      3/27/26
      Essential

      As much as I miss the Balancing Oil, the Brightening Oil has found its place in my daily skincare regiment. Having oily skin, I never would have imagined that oil is what I needed to help balance me out, but sure enough! This leaves me glowy and dewy and guess what, NOT oily!

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    • Amy P.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin concerns: Dryness, Dullness, Redness, Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      3/23/26
      Love this

      I had received a mini set that included the brightening facial oil and after a few uses, I knew I loved it. Since then, I’ve ordered the full sized bottle and use it along with the All Bright vitamin C serum (also a fav).

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    • Heidi F.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Dry
      Your skin concerns: Fine Lines & Wrinkles
      How long have you used the product? Less than a month
      Rated 5 out of 5 stars
      3/17/26
      Everyone NEEDS a face oil.

      Never disappoints!!!

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