favorite formula
Skincare dropper bottle with 'Counter' branding on a white background
Yellow drops of facial oil on a white background
Skincare dropper bottle with 'Counter' branding on a white background
Yellow drops of facial oil on a white background

The Brightening Facial Oil

A lightweight, quick-absorbing citrus facial oil that hydrates and brightens.

4.9
Rated 4.9 out of 5 stars
99 Reviews
$75
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Benefits
  • Hydrate
  • Brighten
  • Radiance
  • Even Tone

This lightweight oil features omega-rich marula for intense hydration and stabilized vitamin C for radiance and even tone. Our carefully curated blend delivers noticeable results – leaving skin hydrated, renewed, and luminous.

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Clinically Demonstrated to:
  • Provide immediate and long-lasting hydration*
  • Improve skin radiance**
After two weeks***:
  • [ 91% ] said skin looked brighter
  • [ 94% ] agreed skin looked more glowing and radiant
  • [ 97% ] said skin felt immediately hydrated
  • [ 91% ] said skin looked revitalized and renewed
  • *Based on a 31-subject clinical study immediately after a single use and post 24 hours
  • **Based on a 31-subject clinical study 24 hours after a single use
  • ***Based on a 32-subject consumer perception study after two weeks of use

FORMULATION FACT 01

We innovate facial oils that offer superior skin benefits, with ingredient safety as our top priority. Naturally-derived oils are typically more concentrated than their extract counterpart, requiring especially meticulous scrutiny. For example, we diligently limit furocoumarins—naturally-derived citrus oil components known to cause skin irritation in the presence of UV light.

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FORMULATION FACT 02

Understanding that "natural" isn't always synonymous with "safe," we undertake a comprehensive evaluation of every naturally-derived oil and extract integrated into our formulas. Our process includes paying precise attention to the total product presence of potential irritants, sensitizers, and photoactive compounds. This diligent assessment is crucial to ensure that our products not only harness the inherent benefits of nature but also maintain our rigorous standards of safety and skin compatibility for our users.

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FORMULATION FACT 03

We avoid harmful naturally-derived ingredients Commiphora Mukul Resin Extract, an endocrine active ingredient with evidence of thyroid function interference.

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    4.9
    Rated 4.9 out of 5 stars
    Based on 99 reviews
    Reviews Summary
    Customers say this facial oil has a pleasant citrus scent and lightweight texture that absorbs quickly into skin. Many reviews mention using just a few drops daily, with users reporting their skin feels soft and hydrated. Common feedback includes appreciation for the non-greasy formula that works well under makeup and moisturizer. Frequent comments address the product's ability to create a dewy glow and improve skin texture. While most praise the oil's hydrating properties for dry skin, one reviewer noted not seeing noticeable changes. Overall, users describe it as a staple product they consistently repurchase.
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    99 reviews
    • Andrea F.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin type: Sensitive, Dry
      Your skin concerns: Breakouts, Fine Lines & Wrinkles, Dryness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      6/16/26
      The Best Brightening Vitamin C oil

      I love this product beyond any other. My face glows and the scent is heavenly (not overly perfuming and just the right kind of fresh citrus)! This is a must have for older skin or young skin (my daughter and I fight over who should use it more).

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    • Erin R.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin type: Normal
      Your skin concerns: Fine Lines & Wrinkles, Uneven Skin Tone, Dullness, Dryness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      6/16/26
      Cherry on top!

      Add a drop of facial oil with your moisturizer every morning and night and thank me later. The citrus subtle scent is so refreshing.

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    • Laura L.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Dry, Sensitive
      Your skin concerns: Dryness, Dullness, Fine Lines & Wrinkles, Uneven Skin Tone
      How long have you used the product? About a month
      Rated 5 out of 5 stars
      6/14/26
      My Face Loves this Facial Oil

      Counter Brightening Facial Oil is one of my favorite Counter products. The light scent is perfect. Coverage is great, so I only need to use a little bit over my moisturizer each night.

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    • Winona E.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin type: Normal, Dry
      Your skin concerns: Fine Lines & Wrinkles, Dullness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      6/12/26
      Daily A.M. Brightener

      its a staple in my morning routine// I add a few drops to my moisturizer for extra hydration + glow. Its a top 3 product for sure!

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    • Darla A.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Sensitive
      Your skin concerns: Fine Lines & Wrinkles, Uneven Skin Tone
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      6/9/26
      The Brightening Facial Oil

      I love it, use it daily, combine with my moisturizer

      Was this helpful?
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