Save up to 65% + complimentary expedited shipping on orders $125+.
Due to higher than anticipated holiday order volume, your order may take an additional 4-5 business days for delivery.

[   The Winter Sale   ] UP TO 65% OFF

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Enjoy last-chance savings on gift sets and Vintage Clean.

Limited Time Only

Complimentary expedited shipping on orders $125+ through December 18.

GRAB YOUR GIFTS

Reveal your dewiest, brightest skin

Shop What’s New
favorite formula New
AHA Smoothing Facial Mask – 50 mL / 1.69 fl. oz.
AHA Smoothing Facial Mask

A facial in a jar. Instantly revive dull, tired skin with this 10-minute exfoliating mask that leaves skin smoother, softer, and glowing.

4.8
Rated 4.8 out of 5 stars
6 Reviews
$79
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favorite formula New
Daily Sheer Defense SPF 25 – 50 ml / 1.69 fl. oz. Displays the white smear of the daily sheer defense sunscreen on a white background.
Daily Sheer Defense SPF 25

A weightless, hydrating SPF 25 sunscreen, crafted with non-nano zinc oxide for broad-spectrum protection.

5.0
Rated 5.0 out of 5 stars
3 Reviews
$45
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favorite formula New
Superquench Body Butter – 180 mL / 6 fl. oz.
Superquench Body Butter

Deeply hydrate and condition your skin with this indulgent body butter that leaves skin incredibly soft, smooth, and healthy-looking.

4.7
Rated 4.7 out of 5 stars
21 Reviews
$58
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favorite formula New
Lined & Primed Lip Defining Pencil – Pink Blossom - cool nude pink / 1.9 g / 0.07 oz
Lined & Primed Lip Defining Pencil

Prime, line, and define your lips with this creamy, long-wearing pencil that delivers a smooth, supple-looking pout.

4.5
Rated 4.5 out of 5 stars
6 Reviews
$24
5 Shades
Pink Blossom - cool nude pink
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New
The Multi-Brush
The Multi-Brush

Simplify your routine with this versatile, multi-use brush designed for seamless application, blending, and touch-ups.

5.0
Rated 5.0 out of 5 stars
2 Reviews
$36
View Product
New
Pencil Sharpener
Pencil Sharpener

A dual-blade pencil sharpener designed to give a perfectly flawless, precise point to our Lined & Primed Lip Defining Pencils, as well as standard-diameter pencils.

$12
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New Upgraded Formula
Adaptive Moisture Lotion – 50 ml / 1.69 fl. oz. Displays a smear of the counterglow adaptive moisture lotion on a white background.
Adaptive Moisture Lotion Counterglow

Lightweight lotion with a skin-smart formula that adapts hydration levels for soft, radiant skin.

4.8
Rated 4.8 out of 5 stars
42 Reviews
$55
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New
Hydrating Body Lotion – 240 ml / 8.12 fl. oz.
Hydrating Body Lotion

Lightweight, fast-absorbing body lotion designed to relieve dry, thirsty skin.

4.3
Rated 4.3 out of 5 stars
22 Reviews
$30
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favorite formula New
Luminous Hydration Body Oil – 100 mL / 3.38 fl. oz.
Luminous Hydration Body Oil

Illuminate skin with this lightweight blend of botanical oils that delivers nourishing hydration and a healthy-looking sheen.

4.7
Rated 4.7 out of 5 stars
7 Reviews
$68
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favorite formula New
Clean Swipe Hyaluronic Lip Balm – Nada - translucent / 3g / 0.10 oz
Clean Swipe Hyaluronic Lip Balm

Melts into lips for buttery-soft comfort and a hint of color, while providing skincare-level benefits.

4.6
Rated 4.6 out of 5 stars
67 Reviews
$24
4 Shades
Nada - translucent
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favorite formula New
Sugarbuff Body Polish – 250 g / 8.8 oz
Sugarbuff Body Polish

Gently buff away dull skin and reveal a healthy-looking glow with this smoothing and softening body polish.

5.0
Rated 5.0 out of 5 stars
8 Reviews
$48
View Product
favorite formula New
Lid Glow Cream Shadow – Luster - brightening rose gold / 5 ml / 0.17 fl oz
Lid Glow Cream Shadow

Provides a luminous, buildable wash of color to lids with ingredients that soothe and condition.

4.3
Rated 4.3 out of 5 stars
35 Reviews
$32
6 Shades
Luster - brightening rose gold
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Shop What’s New

New Ways to Glow

Shop All 

Body care that rivals your skincare routine. 

Holiday Shipping Cutoffs

Place your order by 12 PM ET on the provided dates to receive your gifts by December 24

  1. STANDARD GROUND

    Order by 12/15

  2. Expedited (2 Day)

    Order by 12/21

  3. Express (Next Day Air) 

    Order by 12/22

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Gifts with Purpose

Shop Holiday Sets
FOR THE FREQUENT FLIER
Counterglow Travel Edit Counterglow Travel Edit
Counterglow Travel Edit

Our best-selling Counterglow line, now in a convenient minis travel set.

5.0
Rated 5.0 out of 5 stars
1 Review
$135 $8140% savings
View Product
For the skin enthusiast
Mini Serum Heroes – 5 ml x 3
Mini Serum Heroes

Experience our three hero serums for targeted skincare benefits in mini, take-anywhere sizes.

3.6
Rated 3.6 out of 5 stars
17 Reviews
$55 $3340% savings
View Product
FOR THE FREQUENT FLIER
Countertime Travel Edit
Countertime Travel Edit

Our best-selling Countertime line, now in a convenient minis travel set.

4.9
Rated 4.9 out of 5 stars
28 Reviews
$155 $9340% savings
View Product
Customizable Set
Jellies Collectibles: Build Your Own Set – 3-pack
Jellies Collectibles: Build Your Own Set 3-pack or 5-pack

Curate your perfect set. Hand-pick glossy shades to design a personalized 3- or 5-pack of our exclusive, limited-edition jellies.

4.4
Rated 4.4 out of 5 stars
24 Reviews
$55 $3340% savings
2 Quantities
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FOR THE HYDRATION HERO
Soft Touch Trio – 30 mL / 1 fl. oz. x 3
Soft Touch Trio

Soften dry hands with this limited-edition trio of lightweight, fast-absorbing creams that soothe and hydrate.

4.2
Rated 4.2 out of 5 stars
24 Reviews
$42 $25.2040% savings
View Product
FOR THE CONSUMMATE HOSTESS
Daily Hand Rituals – 237 mL / 8 fl oz x 2
Daily Hand Rituals

Softening hand wash and hand lotion duo in a limited-edition tangerine blossom scent.

4.5
Rated 4.5 out of 5 stars
13 Reviews
$65 $3940% savings
View Product
FOR THE PRODUCT OBSESSIVE
Petit Vault Vanity
Petit Vault Vanity

A luxe, limited-edition travel vanity case to carry, or display, your favorite clean beauty essentials.

4.9
Rated 4.9 out of 5 stars
8 Reviews
$49 $29.4040% savings
View Product
Lip Service Trio Lip Service Trio
Lip Service Trio

Three lip essentials available in a convenient set for a limited time only.

4.9
Rated 4.9 out of 5 stars
17 Reviews
$58 $34.8040% savings
View Product
Shop Holiday Sets

Mission

Counter is setting the definitive standard of clean beauty for the future. Proof over promises, always moving forward.

Conversation

We learn and progress together, as a community of people, brands, and organizations. Conversation connects us with each other and our purpose, shaping our story of change.

PRODUCT

Real clean products are as much about the ingredients you formulate with, as those you don’t. We believe that, while safer products should feel luxurious, they shouldn’t be a luxury. Clean is for the people.

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Advocacy

Counter is a people-powered movement using commerce as an engine for meaningful change. We fight to protect what matters.

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Earn meaningful rewards when you shop and refer, plus receive special perks and exclusive access throughout the year.

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  2. BIRTHDAY REWARD 

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WHAT'S IN AND WHAT'S NOT

Learn about The Never List™ & our Ingredient Philosophy

We are what we do

Discover who we are together

Make more of your story

Learn how to become a brand partner
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