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New Look, Same Proven Formulas

ALL BRIGHT VITAMIN C SERUM

The formula behind thousands of five-star reviews, now in a gray glass bottle. Two ultra-stable forms of Vitamin C deliver immediate radiance and visibly smoother, more luminous skin over time.

COUNTERTIME COLLECTION

The formulas you know and love, now in burgundy and red bottles. Powered by our Retinatural® Complex, a smarter evolution in skin rejuvenation designed to deliver results without the irritation.

COUNTERGLOW COLLECTION

Countermatch is now Counterglow. Formulas that work on their own and even better together, for smoother, brighter, more hydrated skin that meets Counter’s uncompromising ingredient standards.

DEW SKIN TINTED MOISTURIZER

A decade at the top of our bestsellers for good reason. Sheer, glowy coverage with SPF 20 in 8 shades.

GREGG RENFREW, FOUNDER AND CEO

Our name changed. Our promise didn't. Same clean formulas. Same high bar.