[ Our Mission ]
Transforming Beauty,
Transforming Lives
At Beautycounter, we believe beauty should be good for you. Our mission is to lead a movement for clean beauty that improves lives through safer, high-performance products, while empowering people to unlock their full potential—personally, professionally, and financially.
We’re more than just a beauty brand
Beautycounter is a community committed to transforming not just your skincare routine, but every aspect of your life.
We’re proud to stand at the forefront of a safer, more sustainable beauty industry, advocating for transparency, responsibility, and change. And we invite you to join us in making a meaningful impact.
Our sellers are advocates, entrepreneurs, and leaders committed to creating a safer, cleaner beauty industry
Empowered by Sellers
Our sellers are at the heart of the clean beauty movement. They spread awareness, share knowledge, and empower others to make safer beauty choices.
Women-Led Initiative
Beautycounter is proud to be women-led and women-empowered. We’re creating a supportive space where women from all walks of life can thrive.
Financial Opportunity
Becoming a Beautycounter seller is more than a business—it’s a pathway to financial independence, with flexible options to earn and grow.
The BeautyCounter Promise
Transformation in Every Aspect of Life.
Clean Beauty
We’re proud to stand at the forefront of a more sustainable beauty industry, advocating for change.
Personal Renaissance
Discover a new sense of fulfillment and confidence as you build your personal brand
Financial Empowerment
Unlock your income potential with a scalable business model.
Clean Beauty
We’re proud to stand at the forefront of a more sustainable beauty industry, advocating for change.
Personal Renaissance
Discover a new sense of fulfillment and confidence as you build your personal brand
Financial Empowerment
Unlock your income potential with a scalable business model.
How it all started
What’s in it for you?
Member Welcome Gift
Spend $125 and receive a special welcome to clean beauty.
Product Credit
Earn $15 in credit for every $200 you spend—because loyalty deserves rewards.
Birthday Gifts
Celebrate your day with a gift made just for you.
Early Access
Be the first to shop exclusive launches and limited-edition drops.
Limited Time Bonus
Spend $200+ on your first order and double your rewards with $30 in product credit.
Why our loyalists love the program
Why our loyalists love the program
I’ve never felt more connected to a brand. The points I earn on every purchase make it so much easier to treat myself to new products.
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I’ve never felt more connected to a brand. The points I earn on every purchase make it so much easier to treat myself to new products
