Save on Beyond Gloss: Buy 2+ shades, get 10% savings. Conditions apply. Ends 9/28.
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Beyond Gloss

A high-shine gloss that pairs sophisticated color with lasting lip care, designed to leave lips looking smoother, softer, and healthier with a cushiony, non-tacky finish and the subtle scent of organic Madagascan vanilla.

5.0
Rated 5.0 out of 5 stars
27 Reviews
$32
Shade
Bare Shimmer – neutral pink with shimmer
Size
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Benefits
  • Shine
  • Plump
  • Smooth
  • Condition

More than a gloss, this is lip care that looks as good as it feels. Beyond Gloss delivers high-impact shine, sophisticated color, and lasting comfort in a clean formula designed to leave lips looking smoother, softer, and visibly healthier. Powered by our Lip Resilience Complex, it combines real lip care with multidimensional shine for polished color that never compromises on comfort. Finished with the subtle scent of organic Madagascan vanilla, every swipe transforms an everyday ritual into a small luxury.

Formulated to layer seamlessly over our Lined & Primed Lip Defining Pencil, Sheer Genius Conditioning Lipstick, and Clean Swipe Hyaluronic Lip Balm.

Available in 9 shades:
Bare Shimmer – neutral pink with shimmer
Brûlée – beige with shimmer
Dahlia – cool pink
Magnolia Shimmer – mauve with shimmer
Mulberry – vibrant plum
Peony – warm pink
Quartz Shimmer – clear with shimmer
Raspberry – bright pink
Rosewood – rosy brown

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Rated 4.6 out of 5 stars
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Clean Swipe Hyaluronic Lip Balm – Nada - translucent / 3g / 0.10 oz
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Rated 4.5 out of 5 stars
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Brilliant Brow Tinted Brow Gel – Light - neutral beige / 3 ml / 0.1 fl. oz.
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FORMULATION FACT 01

Free from BHT and plasticizers, ingredients associated with potential endocrine disruption and environmental persistence.

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FORMULATION FACT 02

Thoughtful Sourcing: Our ECOCERT-certified organic vanilla is sourced through a woman-owned supplier who partners with cooperatives and farmers in Madagascar. They support local communities through initiatives like funding for clean drinking water, health care, and education.

Displays a model in the process of applying a white Counter Cream to her face.

FORMULATION FACT 03

Skip the mineral oil, skip the guesswork. Common in gloss industry-wide, mineral oil can clog pores along the lip line, and lower-grade versions may carry PAH impurities linked to DNA damage and, in some cases, classified as carcinogenic. We use Polybutene and Hydrogenated Polyisobutene instead: synthetic hydrocarbons built through controlled polymerization, not crude petroleum refining, so there's no PAH risk. Paired with Castor, Jojoba, Safflower, and Soybean Oil for conditioning, the result is the same high-impact, multidimensional shine and plumper-looking lips, minus the compromise.

    5.0
    Rated 5.0 out of 5 stars
    Based on 27 reviews
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    27 reviews
    • Kristy F.
      I recommend this product
      Rated 5 out of 5 stars
      9/20/26
      The perfect gloss

      Packaging, gloss texture, color pay off are all perfection!

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    • Erin R.
      Verified Buyer
      I recommend this product
      Rated 5 out of 5 stars
      9/20/26
      SHE'S BACKKKKKKKKK!

      A lip gloss I never missed so much! Seriously... I'm so freaking pumped that Counter brought her back. Pair with the lip liner of your choice and Beyond Gloss of your choice (all are so diverse!) and boom. Dress up with either a full face of makeup or just with your skincare routine for the day. I LOVE this product!!!!

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    • Kathryn D.
      Verified Buyer
      I recommend this product
      Rated 5 out of 5 stars
      9/19/26
      Peony is beautiful

      I am so excited about our new lip glosses. The color is beautiful, and the glass itself isn’t sticky or tacky like others. I just ordered more colors and I am SOOOO excited for them.

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    • Casey
      I recommend this product
      Rated 5 out of 5 stars
      9/19/26
      Best gloss EVER!!!

      I am so thankful to have this awesome gloss back! Truly the favorite I’ve ever tried. It’s the perfect amount of shine, and zero stickiness! I feel good about what I’m putting on my lips, knowing th quality of the ingredients. The peony shade is such a neutral pink, I can wear it every day. Thank you for bringing the gloss back :)!!!

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    • Juli H.
      Verified Buyer
      I recommend this product
      Rated 5 out of 5 stars
      9/18/26
      My fave lip glosses of all times are finally back, and they are even better!!

      I love the new formula and packaging. Thank you!!

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