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New Upgraded Formula
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Adaptive Moisture Lotion
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Adaptive Moisture Lotion
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Adaptive Moisture Lotion
Displays the neutral bottle of the Counter counterglow adaptive moisture lotion.
Displays a smear of the counterglow adaptive moisture lotion on a white background.
Adaptive Moisture Lotion
Displays the off white top and bottom of the Counter counterglow adaptive moisture lotion bottle. There are smears of the lotion on the bottle.
Adaptive Moisture Lotion
Displays the Counterglow products in a line on a mirrored surface. Each product is a different shade of neutral.
Adaptive Moisture Lotion
Counterglow

Adaptive Moisture Lotion

Lightweight lotion with a skin-smart formula that adapts hydration levels for soft, radiant skin.

$55
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Benefits
  • Hydrate
  • Nourish
  • Plump
  • Glow

Formulated with mini hyaluronic acid, rainbow algae, and squalane to deliver advanced moisture that adapts to your skin's needs throughout the day. The skin-smart system adjusts hydration levels for peak performance, infusing skin with deep, lasting moisture that leaves skin feeling more bouncy. The formula absorbs easily and layers effortlessly under makeup while supporting optimal skin function. The result is a softer, smoother, more nourished complexion with visibly renewed skin and a healthy-looking, radiant glow.

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Clinically Demonstrated to:
  • Improve hydration over time*
  • Improve hydration all day**
2 weeks:***
  • [ 100% ] said skin looks calmed and soothed
  • [ 100% ] said skin feels deeply moisturized and protected
  • [ 97% ] said skin feels more supple and bouncy
  • [ 94% ] said skin looks revived and renewed
  • [ 97% ] said skin looks and feels healthier
  • [ 97% ] said skin feels plump
  • [ 97% ] said infuses skin with a healthy glow
  • *Based on 32-subject clinical study 8 hours after one use
  • **Based on 32-subject clinical study after 2 weeks, used twice daily
  • ***Based on a 32-subject consumer perception study after 2 weeks, used twice daily

FORMULATION FACT 01

Formulated without heavily ethoxylated ingredients like Polysorbate 60, PEG-100 Stearate, Laureth-23, and Oleth-10 that carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

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FORMULATION FACT 02

Brown seaweeds naturally accumulate iodine from seawater as part of their growth process. While iodine is an essential trace element for healthy thyroid function, excessive exposure—especially in sensitive individuals—can disrupt thyroid hormone balance and potentially contribute to thyroid disorders. Indeed, the Environmental Working Group (EWG) Verified program enforces strict limits on iodine levels in products containing brown algae. We formulated with the brown seaweed, Cystoseira tamariscifolia algae extract, for its antioxidant and skin conditioning benefits. This specific extract was selected as an alternative to the brown seaweeds, Laminaria saccharina extract and Ascophyllum nodosum extract, which are associated with higher levels of iodine.

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FORMULATION FACT 03

You’ll never see “Parfum/Fragrance” among our ingredients – full ingredient transparency, always.

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    4.8
    Rated 4.8 out of 5 stars
    Based on 37 reviews
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    37 reviews
    • Silke
      I recommend this product
      Rated 5 out of 5 stars
      12/6/25
      5 Stars

      Best new product since they re - opened! Perfect for people who want clean and unscented cosmetic !

      Was this helpful?
    • Christine C.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin type: Combination
      Your skin concerns: Fine Lines & Wrinkles, Dullness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      12/5/25
      Best moisturizer ever

      I tried others during the time of transition of beautycounter to counter. Nothing was better or even came close to this product. Soft, subtle without oily residue. Its fantastic all year round with all seasons.

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    • Regina P.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Dry
      Your skin concerns: Dryness, Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      12/5/25
      Adaptive Moisture Lotion is amazing!

      Love this moisturizer! It is light, makes your skin look great and just perfect for my dry skin.

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    • Kathy B.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Dry
      Your skin concerns: Dryness, Dullness, Uneven Skin Tone
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      12/5/25
      Hydrating

      Light yet hydrating

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    • Robin T.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Combination, Normal, Dry
      Your skin concerns: Dryness, Fine Lines & Wrinkles
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      12/5/25
      Perfect moisturizer

      This moisturizer does exactly what it says it does and completes my look.

      Was this helpful?

    WHAT'S IN AND WHAT'S NOT

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