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Displays the burgundy top and bottle of the Counter Countertime retinatural plus advanced super serum on a white background.
Displays many pink dots of serum on a white background.
Displays a close up of a model's face with three dots of the pink countertime retinatural plus super serum on her cheekbone.
Displays the burgundy bottle of countertime retinatural + advanced super serum in a pool of the pink serum on a white background.
Displays a model with dark wavy hair with her hand on her cheek, looking to the side.
Displays products from the Counter Countertime line assorted on a mirrored surface. There are six products in varying shades of red and burgundy.
Countertime

Retinatural+ Advanced Super Serum

Formulated with powerful ingredients at maximum functional levels to visibly firm and revive the look of skin.

$89
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Benefits
  • Hydrate
  • Regenerate
  • Smooth
  • Firm

Experience age-defying skincare with a powerhouse blend of three retinol alternatives that visibly enhance firmness, improve elasticity, and minimize the appearance of lines and wrinkles—without the irritation. Clinically demonstrated and rigorously screened for safety, Super Serum delivers targeted support in a pink color (derived from food-grade vitamin B12) and a rose geranium scent, designed to work smarter, not harsher.

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Clinically demonstrated to:*
  • Improve skin elasticity
  • Improve skin barrier function
  • Improve skin radiance/brightness
  • Decrease appearance of fine lines and wrinkles
  • Visibly firms skin
After 2-weeks**:
  • [ 97% ] said skin feels healthier and softer
  • [ 94% ] said skin feels renewed and restored
  • [ 94% ] said skin feels bouncier and more supple
  • [ 100% ] said skin feels soothed
After 8-weeks:***
  • [ 97% ] said they love the way their skin looks
  • [ 97% ] said skin looks and feels more youthful
  • [ 94% ] said skin feels smoother and more refined
  • [ 94% ] said skin looks more plump
  • *Based on 32-subject clinical study after four weeks of use, twice daily
  • **Based on 32-subject consumer perception study after two weeks of use, twice daily
  • ***Based on 32-subject consumer perception study after eight weeks of use, twice daily

Formulation Fact 01

Formulated without heavily ethoxylated ingredients Laureth-23 or Polysorbate 20 that carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

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Formulation Fact 02

We never formulate with retinol and retinal, skin conditioning ingredients that promote accelerated cell turnover and thereby may increase dermal sensitivity to UV exposure, and where EU regulatory action has been taken to address concerns associated with systemic toxicity.

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Formulation Fact 03

Formulated with antioxidants Niacinamide, Swiss Alpine Rose (INCI: Rhododendron Ferrugineum Extract) and Cyanocobalamin (Vitamin B12 Food Grade) instead of endocrine disrupting alternatives like BHT.

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    4.7
    Rated 4.7 out of 5 stars
    Based on 118 reviews
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    118 reviews
    • Amy S.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin type: Combination
      Your skin concerns: Dullness, Fine Lines & Wrinkles, Uneven Skin Tone
      How long have you used the product? About a month
      Rated 5 out of 5 stars
      11/14/25
      5 stars

      I wanted a more natural retinol to add to my skincare routine. This is it! My face is loving it. Not drying out but I can see the pores getting smaller. Cannot wait to add more Counter products to my skincare routine.

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    • Heidi I.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin type: Normal
      Your skin concerns: Fine Lines & Wrinkles
      How long have you used the product? Less than a month
      Rated 5 out of 5 stars
      11/7/25
      I love this serum!

      I didn’t know I would love the serum as much as I do. I I love the light Rose scent and I don’t usually like Rose scents at all. I love the feeling as it goes one-it feels like something‘s happening as soon as I put it on. It’s not that my face tingles but it just feels like it is working to smooth wrinkles and refine. The texture is light and smooth my skin instantly. I only need one pump and it perfectly covers my face.

      Was this helpful?
    • Susan J.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin type: Dry
      Your skin concerns: Fine Lines & Wrinkles, Dullness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      11/5/25
      Love this product!

      I used a different serum with bakuchiol while Counter was getting ready to launch. It was not as luxurious and I always wondered if it was doing anything. I love how different my skin felt as soon as this came back - hydrated!

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    • Sarah P.
      Verified Buyer
      I recommend this product
      Age 25-34
      Your skin type: Combination, Sensitive
      Your skin concerns: Breakouts, Fine Lines & Wrinkles, Redness, Uneven Skin Tone
      How long have you used the product? Less than a month
      Rated 5 out of 5 stars
      11/2/25
      Perfection!

      It feels and smells amazing, and works wonders. Always impressed with beauty counter and this serum did not disappoint.

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    • Donna D.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin type: Dry
      Your skin concerns: Fine Lines & Wrinkles, Dullness
      How long have you used the product? Over a month
      Rated 5 out of 5 stars
      11/1/25
      👍great

      Clear, accurate

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