favorite formula

Lipstick with open case on a white background

Pink lipstick swatch on a white background

Displays a close up of a model's mouth. She is wearing Counter lip product.

Close-up of a woman with curly blonde hair wearing a beige top.

Lipstick with case on a white background

Beige cosmetic product swatch on a white background

Displays a close up of a model who is wearing shade Pearl of the Sheer Conditioning Lipstick.

Close-up of a person with hoop earrings against a plain background

Counter cosmetic stick on a white background

Displays a close up of a model's mouth where she is applying the Sheer Genius Conditioning Lipstick in Petal.

Displays a model's face where she is wearing shade petal of the Sheer Genius Conditioning Lipstick in Petal.

Displays a close up of a model's mouth where she is applying the Sheer Genius Conditioning Lipstick in Orchid.

Displays a photo of a winking model wearing the Sheer Genius Conditioning Lipstick.

Lipstick with white casing and red cap on a white background

Close-up of a person's lips with a focus on color and texture.

Displays a model who is wearing shade Lilly of the Sheer Genius Conditioning Lipstick.

Lipstick with open cap on a white background

Close-up of a person applying a nude lipstick to their lips.

Close-up of a person with hands near their face against a light background

Nude-colored makeup swatch on a white background

Displays a close up of a model's mouth where she is applying the Sheer Genius Conditioning Lipstick in Twig.

Close-up of a woman applying lipstick with a blurred background

Displays a close up of a model's mouth where she is applying the Sheer Genius Conditioning Lipstick in Rosewood.

Close-up of a person wearing gold earrings and a necklace on a light background

Sheer Genius Conditioning Lipstick

A creamy, buildable lipstick infused with the nourishment of a balm and the scent of organic, natural vanilla.

4.5

Rated 4.5 out of 5 stars

198 Reviews

~~$36~~ $36 0% savings

value

Shade

Rose - vibrant pink

Size

3.2 g / 0.11 oz.

Purchase

Single

Subscription

SAVE 10%

Benefits

Weightless
Buildable
Condition
Soothe

Description

This buildable formula combines the nourishing qualities of a balm with true color impact, enhanced by organic vanilla essence. True-color pigments are expertly coated to soothe and condition, while a blend of luxe emollients envelops lips in weightless moisture and leaves a light-catching sheen.

Learn about our certifications

How to Use

Glide lipstick along top and bottom lips as desired for a wash of sheer, creamy color. Build to desired level of payoff.

Ingredients

Key Ingredients

SmartWax Blend:

A fusion of emollients and plant-based waxes to help condition and retain moisture while providing a soft, smooth appearance and feel on lips.

Jojoba esters:

These emollients from the Jojoba plant, native to South America, act as a liquid wax that melts into lips on contact and transform into a balmy texture. Gives this formula a weightless, yet creamy feel.

CleanCoat pigments:

Our pigments go through a proprietary process during which they are enveloped in castor oil, a soothing and moisturizing skin conditioner for lips. This special treatment process ensures that the formula evenly coats and hugs lips for true color payoff and light-catching sheen.

Organic Madagascan Bourbon Vanilla:

High-quality, certified organic vanilla gives Sheer Genius its signature sweet scent.

Full List

Tap a product to view full ingredient list

Sheer Genius Conditioning Lipstick, Pearl

Diisostearyl Malate, Jojoba Esters, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Ricinus Communis (Castor) Seed Oil, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Calcium Sodium Borosilicate, Mica, Ethyl Vanillin, Tocopherol, Tin Oxide, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491). Vanillin+

*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Ingredients

Diisostearyl Malate, Jojoba Esters, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Ricinus Communis (Castor) Seed Oil, Calcium Sodium Borosilicate, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Tin Oxide, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI77492). Vanillin+

*Organic/Biologique

+ Naturally occurring allergen

+ Allergène d’origine naturelle

Ingredients

Diisostearyl Malate, Jojoba Esters, Ricinus Communis (Castor) Seed Oil, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Ingredients

Jojoba Esters, Diisostearyl Malate, Ricinus Communis (Castor) Seed Oil, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Mica, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Silica, Tocopherol, Tin Oxide, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Ingredients

Diisostearyl Malate, Jojoba Esters, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Ricinus Communis (Castor) Seed Oil, Vanilla Planifolia Fruit Extract*, Calcium Sodium Borosilicate, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Tin Oxide, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI77492, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Ingredients

Diisostearyl Malate, Jojoba Esters, Octyldodecyl Ricinoleate, Ricinus Communis (Castor) Seed Oil, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Calcium Sodium Borosilicate, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Tin Oxide, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI77492, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Ingredients

Diisostearyl Malate, Jojoba Esters, Ricinus Communis (Castor) Seed Oil, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI77492, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Sheer Genius Conditioning Lipstick

Jojoba Esters, Diisostearyl Malate, Ricinus Communis (Castor) Seed Oil, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Iron Oxides (CI 77491, CI77492, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Recycling

Spend & Save

With every $200 spent, earn $15 in product credit toward your next purchase.

Learn more Learn more Sign in Sign in

FORMULATION FACT 01

Formulated without heavily ethoxylated ingredients Isoceteth-10 or PEG-10 Dimethicone that carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

FORMULATION FACT 02

We use Diisostearyl Malate, Jojoba Esters, Octyldodecyl Ricinoleate, and Ricinus Communis (Castor) Seed Oil to soften and smooth lips instead of the cyclic siloxanes Cyclotetrasiloxane (D4), Cyclopentasiloxane (D5), and Cyclohexasiloxane (D6) that present concerns around carcinogenicity and environmental harm.

Displays a model in the process of applying a white Counter Cream to her face.

FORMULATION FACT 03

You’ll never see “Flavor/Aroma” or “Parfum/Fragrance” among our ingredients – full ingredient transparency, always.

4.5

Rated 4.5 out of 5 stars

Based on 198 reviews

Reviews Summary

Generated by AI from 100 most recent customer reviews

Last updated 11/21/25

Customers say this lipstick feels silky smooth and moisturizing on application. Many reviews highlight its conditioning qualities and buttery-soft texture. The formula provides a natural-looking finish with buildable color. While most praise its hydrating properties, some mention it requires frequent reapplication. Reviews note the magnetic closure as a practical feature. Several users appreciate the range of shades, though some find certain colors appear lighter than expected when applied.

Search Reviews

Rating

Ratings

1 stars

2 stars

3 stars

4 stars

5 stars

Your skin tone:

Fair

Light

Tan

Medium

Dark

Deep

Your undertone:

Cool

Neutral

Warm

Not Sure

How would you describe the texture/finish?

Lightweight

Radiant

Buildable

Matte

Dewy

Natural

Glossy

How often do you use makeup?

Daily

Frequent User (3-5 days/week)

On Occassion (for events)

Rarely (0-1 days/week)

Age

Under 18

18-24

25-34

35-44

45-54

55-64

65+

198 reviews

Sort

Anne M.
Verified Buyer
I recommend this product
Age 65+
Rated 5 out of 5 stars
6/18/26
Wonderful SG Conditioning Lipstick
I have tried many other lipsticks and without exception, your lipstick is the best one on the market! You might ask why it is so good? I would tell that the Counter SG Conditioning Lipstick, not only looks good on me, but keeps my lips moistened and healthy. Anne Moore
Was this helpful?
Chelsea N.
Verified Buyer
I recommend this product
Age 35-44
Your skin tone: Light
Your undertone: Neutral
How would you describe the texture/finish? Lightweight, Natural, Dewy
How often do you use makeup? Frequent User (3-5 days/week)
Rated 5 out of 5 stars
6/17/26
PERFECT
I love the sheerness of this lipstick and how soft it makes my lips feel! I just need to figure out how to keep it away from my daughter :)
Was this helpful?
Melanie F.
Verified Buyer
I recommend this product
Age 35-44
Your skin tone: Light
Your undertone: Warm
How would you describe the texture/finish? Lightweight, Glossy
How often do you use makeup? Frequent User (3-5 days/week)
Rated 5 out of 5 stars
6/13/26
My favorite lipstick
This is not your average lipstick! It’s so light it doesn’t fell like your wearing anything & the color brings out your natural lip color. I wear this everyday!
Was this helpful?
Susanna M.
Verified Buyer
I recommend this product
Age 65+
Your skin tone: Light
Your undertone: Neutral
How would you describe the texture/finish? Lightweight
Rated 5 out of 5 stars
6/6/26
Sheer genius conditioning lipstick
I use the pearl. It’s fantastic. I use it all year long!
Was this helpful?
Barbara D.
Verified Buyer
I recommend this product
Age 55-64
Your skin tone: Tan
Your undertone: Neutral
How would you describe the texture/finish? Dewy
How often do you use makeup? Frequent User (3-5 days/week)
Rated 5 out of 5 stars
6/6/26
My favorite!
This lip sheer goes on so smooth and is very moisturizing. Great color options too!
Was this helpful?

Sheer Genius Conditioning Lipstick

FORMULATION FACT 01

FORMULATION FACT 02

FORMULATION FACT 03

WHAT'S IN AND WHAT'S NOT

We are what we do

Make more of your story

Join Our Mailing List

Sign Up for Emails