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Think Big All-in-One Mascara

Achieves lift, length, and volume while supporting longer, stronger looking lashes.

4.6
Rated 4.6 out of 5 stars
286 Reviews
$30 $30 0% savings
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Benefits
  • Volumize
  • Lengthen
  • Condition
  • Long Wear

Enhance your lashes with this high-performance mascara that delivers dramatic lift, length, and bold volume. Powered by lash-conditioning plant waxes Carnauba and Candelilla to support longer, fuller, stronger looking lashes and a weightless feel.

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Clinically Demonstrated:
  • Smudge-proof*
  • Longwear formula**
Immediate results***:
  • [ 97% ] experienced fuller lashes
  • [ 97% ] experienced thicker looking lashes
  • [ 97% ] experienced visibly defined & separated lashes
After just four weeks****:
  • [ 97% ] experienced fuller looking lashes
  • [ 97% ] experienced thicker looking lashes
  • *Based on a 30-subject clinical study.
  • **Based on a 30-subject clinical study after 6 hours.
  • ***Based on a 32 subject consumer perception study immediately after use.
  • ****Based on a 32 subject consumer perception study after four weeks of use.
    4.6
    Rated 4.6 out of 5 stars
    Based on 286 reviews
    Reviews Summary
    Customers say this mascara lengthens and thickens lashes while providing excellent coverage without clumping. Many reviews mention its smooth application and all-day staying power. Users frequently praise its gentle formula, particularly noting comfort for sensitive eyes. The water-resistant formula stays put during activities but removes easily with makeup remover. Common feedback includes appreciation for the brush design and natural-looking results. While most reviews are overwhelmingly positive, some mention occasional smudging under eyes or difficulty with removal. A few customers note the reformulated version feels different from the original product.
    Rating
    Ratings
    Your skin tone:
    Your skin tone:
    Your undertone:
    Your undertone:
    How would you describe the texture/finish?
    How would you describe the texture/finish?
    How often do you use makeup?
    How often do you use makeup?
    Age
    Age
    286 reviews
    • Tina M.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin tone: Light
      Your undertone: Neutral
      How would you describe the texture/finish? Buildable, Natural
      How often do you use makeup? Frequent User (3-5 days/week)
      Rated 5 out of 5 stars
      11/9/26
      Great purchase!

      I am a recent breast cancer survivor and my eyelashes are growing back, but still sparse. This mascara has made the most of every single lash!! I love this mascara. I can only imagine what it will do when they fill in. 🤞that happens soon!

    • Tanya P.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin tone: Fair
      Your undertone: Cool
      How would you describe the texture/finish? Buildable, Matte
      How often do you use makeup? Frequent User (3-5 days/week)
      Rated 5 out of 5 stars
      11/7/26
      Think Big All-in One Mascara

      I am SO glad this mascara is back. I love it! So easy to use, and no clumping (so far)!

    • Nancy
      I recommend this product
      Rated 5 out of 5 stars
      11/7/26
      5 Stars

      I like the non-clumping I like the color I like the lengthening that it gives me and it lasts a long, long time just everything about it I love

    • Mari S.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin tone: Light
      Your undertone: Neutral
      How would you describe the texture/finish? Natural
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      10/30/26
      This is the best mascara I have ever used.

      It comes out clean from the tube and goes on evenly.

    • April C.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin tone: Tan
      Your undertone: Warm
      How would you describe the texture/finish? Buildable, Natural
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      10/25/26
      Perfect Mascara

      This is my all time favorite mascara. I sweat a lot during the day and this stuff doesn't budge or smudge. True all day wear!