New favorite formula

Think Big All-in-One Mascara

Achieves lift, length, and volume while supporting longer, stronger looking lashes.

4.7
Rated 4.7 out of 5 stars
197 Reviews
$30
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Benefits
  • Volumize
  • Lengthen
  • Condition
  • Long Wear

Enhance your lashes with this high-performance mascara that delivers dramatic lift, length, and bold volume. Powered by lash-conditioning plant waxes Carnauba and Candelilla to support longer, fuller, stronger looking lashes and a weightless feel.

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Clinically Demonstrated:
  • Smudge-proof*
  • Longwear formula**
Immediate results***:
  • [ 97% ] experienced fuller lashes
  • [ 97% ] experienced thicker looking lashes
  • [ 97% ] experienced visibly defined & separated lashes
After just four weeks****:
  • [ 97% ] experienced fuller looking lashes
  • [ 97% ] experienced thicker looking lashes
  • *Based on a 30-subject clinical study.
  • **Based on a 30-subject clinical study after 6 hours.
  • ***Based on a 32 subject consumer perception study immediately after use.
  • ****Based on a 32 subject consumer perception study after four weeks of use.

Formulation Fact 01

We don’t formulate with PFAS like Polytetrafluoroethylene (PTFE) - “forever chemicals” that can accumulate in our bodies and have been linked to cancer, weakened immune systems, reproductive and developmental harm, and hormone disrupting effects.

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Formulation Fact 02

We don’t formulate with ethylenediaminetetraacetic acid (EDTA) salts such as Disodium EDTA, Trisodium EDTA or Tetrasodium EDTA. Manufacturing EDTA and its salts involves reacting ethylenediamine, a harmful substance associated with reproductive toxicity. Unfortunately, EDTA and its salts may contain trace amounts of this substance. EDTA and its salts are also persistent and can harm the environment.

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Formulation Fact 03

Formulated without heavily ethoxylated ingredients Polysorbate 60, Laureth 21, PEG-100 Stearate, and PEG-200 Glyceryl Stearate that carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

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Formulation Fact 04

We chose not to formulate our mascara with hair growth actives, prostaglandin and prostaglandin analogues like Ethyl Tafluprostamide, Isopropyl cloprostenate and Cloprostenol Ethyl Amide, which are endocrine active and can be linked to hyperpigmentation and periorbital fat atrophy.

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    4.7
    Rated 4.7 out of 5 stars
    Based on 197 reviews
    Reviews Summary
    Customers say this mascara lengthens and thickens lashes while providing excellent coverage without clumping. Many reviews mention its smooth application and all-day staying power. Users frequently praise its gentle formula, particularly noting comfort for sensitive eyes. The water-resistant formula stays put during activities but removes easily with makeup remover. Common feedback includes appreciation for the brush design and natural-looking results. While most reviews are overwhelmingly positive, some mention occasional smudging under eyes or difficulty with removal. A few customers note the reformulated version feels different from the original product.
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    197 reviews
    • Fiorina H.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin tone: Fair
      Your undertone: Not Sure
      How would you describe the texture/finish? Natural, Lightweight
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      3/28/26
      Love it

      My favorite mascara

      Was this helpful?
    • Kimberly C.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin tone: Tan
      Your undertone: Warm
      How would you describe the texture/finish? Natural
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      3/26/26
      Best mascara I’ve ever used

      I’ve been wearing mascara for over 30 years and this one is by far the best fit thickening (but not clumping) and lengthening. I love knowing tgst the ingredients will not hurt my eyes or skin. It stays on great yet comes off easily with the make up remover

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    • Kimberly K.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin tone: Light
      Your undertone: Neutral
      How would you describe the texture/finish? Natural
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      3/23/26
      Love this mascara

      Stays on all day. Lengthens lashes.

      Was this helpful?
    • Patricia
      I recommend this product
      Rated 5 out of 5 stars
      3/20/26
      5 Stars

      Mascara goes on nicely. It doea not clump .

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    • Martha P.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin tone: Light
      Your undertone: Cool
      How would you describe the texture/finish? Lightweight, Natural
      How often do you use makeup? On Occassion (for events)
      Rated 5 out of 5 stars
      3/18/26
      Think Big All-In-One Mascara

      This is a great product. I have been searching for "healthier" ingredients in makeup & have FINALLY found it!!

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