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Think Big All-in-One Mascara

Achieves lift, length, and volume while supporting longer, stronger looking lashes.

4.6
Rated 4.6 out of 5 stars
267 Reviews
$30
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Benefits
  • Volumize
  • Lengthen
  • Condition
  • Long Wear

Enhance your lashes with this high-performance mascara that delivers dramatic lift, length, and bold volume. Powered by lash-conditioning plant waxes Carnauba and Candelilla to support longer, fuller, stronger looking lashes and a weightless feel.

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Clinically Demonstrated:
  • Smudge-proof*
  • Longwear formula**
Immediate results***:
  • [ 97% ] experienced fuller lashes
  • [ 97% ] experienced thicker looking lashes
  • [ 97% ] experienced visibly defined & separated lashes
After just four weeks****:
  • [ 97% ] experienced fuller looking lashes
  • [ 97% ] experienced thicker looking lashes
  • *Based on a 30-subject clinical study.
  • **Based on a 30-subject clinical study after 6 hours.
  • ***Based on a 32 subject consumer perception study immediately after use.
  • ****Based on a 32 subject consumer perception study after four weeks of use.

Formulation Fact 01

We don’t formulate with PFAS like Polytetrafluoroethylene (PTFE) - “forever chemicals” that can accumulate in our bodies and have been linked to cancer, weakened immune systems, reproductive and developmental harm, and hormone disrupting effects.

Formulation Fact 02

We don’t formulate with ethylenediaminetetraacetic acid (EDTA) salts such as Disodium EDTA, Trisodium EDTA or Tetrasodium EDTA. Manufacturing EDTA and its salts involves reacting ethylenediamine, a harmful substance associated with reproductive toxicity. Unfortunately, EDTA and its salts may contain trace amounts of this substance. EDTA and its salts are also persistent and can harm the environment.

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Formulation Fact 03

Formulated without heavily ethoxylated ingredients Polysorbate 60, Laureth 21, PEG-100 Stearate, and PEG-200 Glyceryl Stearate that carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

Displays a close up of a model's face.

Formulation Fact 04

We chose not to formulate our mascara with hair growth actives, prostaglandin and prostaglandin analogues like Ethyl Tafluprostamide, Isopropyl cloprostenate and Cloprostenol Ethyl Amide, which are endocrine active and can be linked to hyperpigmentation and periorbital fat atrophy.

Displays a close up of a model's face.
    4.6
    Rated 4.6 out of 5 stars
    Based on 267 reviews
    Reviews Summary
    Customers say this mascara lengthens and thickens lashes while providing excellent coverage without clumping. Many reviews mention its smooth application and all-day staying power. Users frequently praise its gentle formula, particularly noting comfort for sensitive eyes. The water-resistant formula stays put during activities but removes easily with makeup remover. Common feedback includes appreciation for the brush design and natural-looking results. While most reviews are overwhelmingly positive, some mention occasional smudging under eyes or difficulty with removal. A few customers note the reformulated version feels different from the original product.
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    267 reviews
    • Ruth S.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin tone: Fair
      Your undertone: Cool
      How would you describe the texture/finish? Natural, Buildable
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      9/6/26
      Love the brush, love the look, love the ingredients.

      The only mascara I will ever use. Most Mascara is filled with so many dangerous chemicals, but not this one! I feel beautiful with the application and confident in the safety of this product.

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    • Elizabeth B. B.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin tone: Light
      Your undertone: Not Sure
      How would you describe the texture/finish? Buildable, Lightweight
      How often do you use makeup? Frequent User (3-5 days/week)
      Rated 5 out of 5 stars
      8/30/26
      The Only Mascara That Doesn't Hurt My Eyes - or Run!

      I love this mascara! It's the only one I've tried (and there have been mannnnny!) that doesn't burn my eyes, and for me, it holds up on the smudge test despite not being officially "Waterproof" (toxic ingredients in those)! Pro tip: Use the Cleansing Balm or Cleansing Oil to remove.

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    • Lauren B.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin tone: Fair
      Your undertone: Not Sure
      How would you describe the texture/finish? Buildable
      How often do you use makeup? Frequent User (3-5 days/week)
      Rated 5 out of 5 stars
      8/29/26
      Holy Grail of Mascaras

      I was so obsessed with the BeautyCounter mascara for many years and was so heartbroken when it was no longer available. It was the absolute best surprise when Counter returned and my favorite mascara was back, too! I've tried so many others, but I always prefer this one. No other product even comes close. It lengthens, separates, and adds volume without looking flaky or clumpy. You can wear one layer or build several for more impact. It's not waterproof, but lasts all day and doesn't easily smudge. And best of all, it's a clean makeup product!

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    • Kimberly W.
      Verified Buyer
      I recommend this product
      Age 65+
      Your skin tone: Medium
      Your undertone: Warm
      How would you describe the texture/finish? Matte
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      8/29/26
      Great mascara!

      Love the coverage of this mascara - certainly my favorite! Goes on well, defines lashes and doesn't clump.

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    • Michelle N.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin tone: Fair
      Your undertone: Not Sure
      How would you describe the texture/finish? Buildable
      How often do you use makeup? Rarely (0-1 days/week)
      Rated 5 out of 5 stars
      8/29/26
      Best Mascara Ever!!

      This is the best mascara I have ever used. I get compliments all the time on my lashes. It is easy to layer and build up and never fails to lengthen my lashes. I love that it is easy to wash off too. I am a minimalist when it comes to makeup and only use unscented castile soap to wash my face with and it cleans all the mascara off without leaving any residue behind. I would highly recommend you give this a try!!

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