Our Limited-Edition Holiday 2026 Gift Sets are Here. Shop All.

Think Big All-in-One Mascara

Achieves lift, length, and volume while supporting longer, stronger looking lashes.

4.6
Rated 4.6 out of 5 stars
279 Reviews
$30
Size
Purchase
Save 10%
Benefits
  • Volumize
  • Lengthen
  • Condition
  • Long Wear

Enhance your lashes with this high-performance mascara that delivers dramatic lift, length, and bold volume. Powered by lash-conditioning plant waxes Carnauba and Candelilla to support longer, fuller, stronger looking lashes and a weightless feel.

logo of a leaping bunny
EWG Verified logo with text 'For Your Health' and website 'EWG.org'.

Learn about our certifications

Lid Glow Cream Shadow – Luster - brightening rose gold / 5 ml / 0.17 fl oz
Lid Glow Cream Shadow
4.1
Rated 4.1 out of 5 stars
93 Reviews
$32 $22.40 30% savings
6 Shades
Luster - brightening rose gold
View Product
Lotus Glow Cleansing Balm – 50 ml / 1.69 fl. oz. Close-up of the rich, buttery balm texture
Lotus Glow Cleansing Balm
4.8
Rated 4.8 out of 5 stars
185 Reviews
$72
View Product
Glow First Serum Primer – 30 mL / 1 fl. oz. Swatch of the clear, lightly textured serum primer
Glow First Serum Primer
5.0
Rated 5.0 out of 5 stars
40 Reviews
$59
View Product
Brilliant Brow Tinted Brow Gel – Light - neutral beige / 3 ml / 0.1 fl. oz.
Brilliant Brow Tinted Brow Gel
4.5
Rated 4.5 out of 5 stars
125 Reviews
$26
4 Shades
Light - neutral beige
View Product
Every order counts 

And with Total Rewards, you can also earn for your advocacy, referrals, and much more. 

Discover Total Rewards Sign in
Clinically Demonstrated:
  • Smudge-proof*
  • Longwear formula**
Immediate results***:
  • [ 97% ] experienced fuller lashes
  • [ 97% ] experienced thicker looking lashes
  • [ 97% ] experienced visibly defined & separated lashes
After just four weeks****:
  • [ 97% ] experienced fuller looking lashes
  • [ 97% ] experienced thicker looking lashes
  • *Based on a 30-subject clinical study.
  • **Based on a 30-subject clinical study after 6 hours.
  • ***Based on a 32 subject consumer perception study immediately after use.
  • ****Based on a 32 subject consumer perception study after four weeks of use.

Formulation Fact 01

We don’t formulate with PFAS like Polytetrafluoroethylene (PTFE) - “forever chemicals” that can accumulate in our bodies and have been linked to cancer, weakened immune systems, reproductive and developmental harm, and hormone disrupting effects.

Formulation Fact 02

We don’t formulate with ethylenediaminetetraacetic acid (EDTA) salts such as Disodium EDTA, Trisodium EDTA or Tetrasodium EDTA. Manufacturing EDTA and its salts involves reacting ethylenediamine, a harmful substance associated with reproductive toxicity. Unfortunately, EDTA and its salts may contain trace amounts of this substance. EDTA and its salts are also persistent and can harm the environment.

Displays a model in the process of applying a white Counter Cream to her face.

Formulation Fact 03

Formulated without heavily ethoxylated ingredients Polysorbate 60, Laureth 21, PEG-100 Stearate, and PEG-200 Glyceryl Stearate that carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

Displays a close up of a model's face.

Formulation Fact 04

We chose not to formulate our mascara with hair growth actives, prostaglandin and prostaglandin analogues like Ethyl Tafluprostamide, Isopropyl cloprostenate and Cloprostenol Ethyl Amide, which are endocrine active and can be linked to hyperpigmentation and periorbital fat atrophy.

Displays a close up of a model's face.
    4.6
    Rated 4.6 out of 5 stars
    Based on 279 reviews
    Reviews Summary
    Customers say this mascara lengthens and thickens lashes while providing excellent coverage without clumping. Many reviews mention its smooth application and all-day staying power. Users frequently praise its gentle formula, particularly noting comfort for sensitive eyes. The water-resistant formula stays put during activities but removes easily with makeup remover. Common feedback includes appreciation for the brush design and natural-looking results. While most reviews are overwhelmingly positive, some mention occasional smudging under eyes or difficulty with removal. A few customers note the reformulated version feels different from the original product.
    Search
    Search Reviews
    Rating
    Ratings
    Your skin tone:
    Your skin tone:
    Your undertone:
    Your undertone:
    How would you describe the texture/finish?
    How would you describe the texture/finish?
    How often do you use makeup?
    How often do you use makeup?
    Age
    Age
    Write a Review (Opens in a new tab)
    279 reviews
    • Nora
      I recommend this product
      Rated 5 out of 5 stars
      10/13/26
      5 Stars

      This works every time. No clumping Great separation of lashes. Perfect for sensitive eyes -no irritation. Though the tube has changed in color, the flawless formula remains perfect

      Was this helpful?
    • Kimberly B.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin tone: Fair
      Your undertone: Not Sure
      How would you describe the texture/finish? Buildable
      How often do you use makeup? Frequent User (3-5 days/week)
      Rated 5 out of 5 stars
      10/10/26
      The best mascara

      I love this mascara. It’s great to have a buildable clean mascara to use.

      Was this helpful?
    • Melissa R.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin tone: Light
      Your undertone: Neutral
      How would you describe the texture/finish? Buildable
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      10/4/26
      Can’t live without it

      When BC was no more, I had to try other mascaras. Nothing compares to this formula. Loving Counter’s mascara and never want to have to shop around again!

      Was this helpful?
    • Natalie S.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin tone: Light
      Your undertone: Warm
      How would you describe the texture/finish? Natural
      How often do you use makeup? Rarely (0-1 days/week)
      Rated 4 out of 5 stars
      9/25/26
      Clean ingredients

      I love knowing my mascara is a clean product. My eyelashes look longer when applied and doesn’t clump up like other mascaras do.

      Was this helpful?
    • Mary K.
      Verified Buyer
      I do not recommend this product
      Age 65+
      Your skin tone: Tan
      Your undertone: Neutral
      How often do you use makeup? On Occassion (for events)
      Rated 2 out of 5 stars
      9/23/26
      Not good for sensitive eyes

      This mascara was very irritating to my sensitive eyes

      Was this helpful?
    Show More

    COUNTER'S BLUEPRINT FOR CLEAN™

    Learn about The Never List™, our formulating approach, and our ingredient philosophy.

    we are more together

    learn what community means to us, and why it is critical to making real change.

    clean is still worth fighting for

    make action with us

    Join Our Mailing List

    Sign Up for Emails

    By clicking “Sign Up”, I agree to receive email marketing from Counter at my email address and agree to the Terms and Privacy Policy.