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Think Big All-in-One Mascara

Achieves lift, length, and volume while supporting longer, stronger looking lashes.

4.7
Rated 4.7 out of 5 stars
161 Reviews
$30 $30 0% savings
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Benefits
  • Volumize
  • Lengthen
  • Condition
  • Long Wear

Enhance your lashes with this high-performance mascara that delivers dramatic lift, length, and bold volume. Powered by lash-conditioning plant waxes Carnauba and Candelilla to support longer, fuller, stronger looking lashes and a weightless feel.

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Clinically Demonstrated:
  • Smudge-proof*
  • Longwear formula**
Immediate results***:
  • [ 97% ] experienced fuller lashes
  • [ 97% ] experienced thicker looking lashes
  • [ 97% ] experienced visibly defined & separated lashes
After just four weeks****:
  • [ 97% ] experienced fuller looking lashes
  • [ 97% ] experienced thicker looking lashes
  • *Based on a 30-subject clinical study.
  • **Based on a 30-subject clinical study after 6 hours.
  • ***Based on a 32 subject consumer perception study immediately after use.
  • ****Based on a 32 subject consumer perception study after four weeks of use.
    4.7
    Rated 4.7 out of 5 stars
    Based on 161 reviews
    Reviews Summary
    Customers say this mascara lengthens and thickens lashes while providing excellent coverage without clumping. Many reviews mention its smooth application and all-day staying power. Users frequently praise its gentle formula, particularly noting comfort for sensitive eyes. The water-resistant formula stays put during activities but removes easily with makeup remover. Common feedback includes appreciation for the brush design and natural-looking results. While most reviews are overwhelmingly positive, some mention occasional smudging under eyes or difficulty with removal. A few customers note the reformulated version feels different from the original product.
    Rating
    Ratings
    Your skin tone:
    Your skin tone:
    Your undertone:
    Your undertone:
    How would you describe the texture/finish?
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    How often do you use makeup?
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    Age
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    161 reviews
    • Beth
      I recommend this product
      Rated 5 out of 5 stars
      1/15/26
      5 Stars

      Love this mascara!!! It makes my eyelashes look longer and thicker and lasts all day.

    • April A.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin tone: Light
      Your undertone: Cool
      How would you describe the texture/finish? Radiant
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      1/12/26
      Best Mascara

      This is the best mascara I've used over the years, and I appreciate having a safer product near my eyes - please come out with an eyeliner. The product offers great lash definition and length with all-day staying power. Eye makeup remover is a must to wash product off your face.

    • Catie M.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin tone: Light
      Your undertone: Neutral
      How would you describe the texture/finish? Lightweight, Natural
      How often do you use makeup? On Occassion (for events)
      Rated 5 out of 5 stars
      1/12/26
      love this mascara!

      Lightweight, easy and clean application. This formula is just enough to spread lashes and enhance what length is there. I have long eyelashes so they don't need a lot of help :)

    • Beth B.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin tone: Fair
      Your undertone: Warm
      How would you describe the texture/finish? Lightweight
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      1/12/26
      Mascara

      I love this mascara

    • Andrea D.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin tone: Light
      Your undertone: Cool
      How would you describe the texture/finish? Lightweight
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      1/12/26
      longest lashes ever

      Long lashes, stay on all day.