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Think Big All-in-One Mascara

Achieves lift, length, and volume while supporting longer, stronger looking lashes.

4.6
Rated 4.6 out of 5 stars
191 Reviews
$30 $30 0% savings
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Benefits
  • Volumize
  • Lengthen
  • Condition
  • Long Wear

Enhance your lashes with this high-performance mascara that delivers dramatic lift, length, and bold volume. Powered by lash-conditioning plant waxes Carnauba and Candelilla to support longer, fuller, stronger looking lashes and a weightless feel.

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Clinically Demonstrated:
  • Smudge-proof*
  • Longwear formula**
Immediate results***:
  • [ 97% ] experienced fuller lashes
  • [ 97% ] experienced thicker looking lashes
  • [ 97% ] experienced visibly defined & separated lashes
After just four weeks****:
  • [ 97% ] experienced fuller looking lashes
  • [ 97% ] experienced thicker looking lashes
  • *Based on a 30-subject clinical study.
  • **Based on a 30-subject clinical study after 6 hours.
  • ***Based on a 32 subject consumer perception study immediately after use.
  • ****Based on a 32 subject consumer perception study after four weeks of use.
    4.6
    Rated 4.6 out of 5 stars
    Based on 191 reviews
    Reviews Summary
    Customers say this mascara lengthens and thickens lashes while providing excellent coverage without clumping. Many reviews mention its smooth application and all-day staying power. Users frequently praise its gentle formula, particularly noting comfort for sensitive eyes. The water-resistant formula stays put during activities but removes easily with makeup remover. Common feedback includes appreciation for the brush design and natural-looking results. While most reviews are overwhelmingly positive, some mention occasional smudging under eyes or difficulty with removal. A few customers note the reformulated version feels different from the original product.
    Rating
    Ratings
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    191 reviews
    • Ingrid F.
      Verified Buyer
      I recommend this product
      Age 65+
      Rated 5 out of 5 stars
      3/14/26
      Now my favoirtie mascara ever!

      I've been trying new mascaras for years in search for one that's safe (toxin free), doesn't smear, and especially doesn't clump. Finally! This is it. I was just swimming in the ocean for the first time with Counter's Think Big mascara and thought, "Oh no -- I'll probably be a smeared mess when I'm done." But no -- No Smear! I love this product.

    • Brittany C.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin tone: Light
      Your undertone: Neutral
      How often do you use makeup? On Occassion (for events)
      Rated 5 out of 5 stars
      3/9/26
      Perfect!

      The only mascara that doesn’t irritate or burn my eyes because of the clean ingredients!

    • Donna
      I recommend this product
      Rated 5 out of 5 stars
      3/3/26
      5 Stars

      Love the maacara and lengthen your lashes the best ever

    • Deena S.
      Verified Buyer
      I recommend this product
      Age 35-44
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      3/2/26
      The only one you need.

      I love this mascara. I have used it for two years. I get compliments all the time on my lashes. I love the way it wears. It stays on. no crumbles. It's gentle on my lashes. I can't stand anything else. You will not be let down.

    • Kathryn S.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin tone: Light
      Your undertone: Neutral
      How would you describe the texture/finish? Buildable
      How often do you use makeup? On Occassion (for events)
      Rated 5 out of 5 stars
      3/1/26
      Favorite mascara!!

      I will never buy another mascara! My 2 teenage girls and I all use and love this mascara! It goes on easily with great lengthening and coverage!