A clean start begins now.
Switch out your old skincare for cleaner, better beauty. Safer swaps for a healthier new year.
What’s in it for you?
ALL BRIGHT VITAMIN C SERUM
For instant luminosity and a renewed glow.
COUNTERTIME RETINATURAL+ ADVANCED SUPER SERUM
To visibly firm and revive the look of skin.
COUNTERGLOW HYALURONIC MOISTURE MIST
Delivers skin-plumping bounce and a dewy glow.
COUNTERGLOW HYALURONIC CUSHION CREAM
To nourish and strengthen the skin barrier.
THINK BIG ALL-IN-ONE MASCARA
Delivers dramatic lift, length, and bold volume.
SHEER GENIUS CONDITIOING LIPSTICK IN ROSEWOOD
A nourishing, buildable formula with true color impact.
THE ULTIMATE CLEAN SWAP EDIT
Perfect for beauty devotees or anyone looking to clean up their routine, this limited-edition collection features our best-selling skincare, plus a mascara and suits-everyone shade of hydrating lip color.
Limited boxes available.
GOODBYE SYNTHETIC DYES
It's no secret that vitamin C can help brighten and even skin tone for radiant skin, but many formulas contain artificial color and fragrances that can irritate skin. The golden yellow tint in our serum comes from turmeric root extract (curcuma longa)—not synthetic dyes. This plant-derived antioxidant supports skin while giving the formula its naturally vibrant hue.
BREAK-UP WITH RETINOL
While retinol—a derivative of vitamin A—can help stimulate cell turnover, boost collagen production, and improve skin texture, it can also irritate the skin and increase sun sensitivity. Our Retinatural Complex is formulated with science-backed bakuchiol, sea fennel, and peptide-rich cranberry, our three most studied retinol alternatives used at maximum functional levels, designed to enhance visible firmness and minimize the appearance of lines and wrinkles.
SAY NO TO BLACK CARBON
Unlike many mascaras, ours is formulated without carbon black, an ingredient of concern due to potential carcinogenic contaminants. Instead, we use a true black pigment that delivers deep, rich color, so you get the incredible color payoff without the concerns.
NO NON-SCENTS
Other moisturizers and night creams may contain unsafe fragrances that are often unlisted and claimed as trade secret—but never in our products. The signature scent in our Counterglow collection isn’t a fragrance; it’s one of our key ingredients. Plum oil, a delicate, naturally-derived scent (rich in vitamin E) also contributes to this cream’s nourishing benefit.
The Essential Clean Swap Edit
A limited-edition bundle featuring three mindful morning swaps designed to cleanse, brighten, and moisturize without compromise. Available for a limited time.
