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Displays a model who is wearing shade Lilly of the Sheer Genius Conditioning Lipstick.

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Displays a close up of a model's mouth where she is applying the Sheer Genius Conditioning Lipstick in Petal.

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Displays a close up of a model's mouth. She is wearing Counter lip product.

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Displays a close up of a model's mouth where she is applying the Sheer Genius Conditioning Lipstick in Twig.

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Displays a close up of a model's mouth where she is applying the Sheer Genius Conditioning Lipstick in Rosewood.

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Sheer Genius Conditioning Lipstick

Name: Sheer Genius Conditioning Lipstick
Brand: Counter
Price: 36.0 USD
Availability: InStock
Rating: 4.5 (119 reviews)

A creamy, buildable lipstick infused with the nourishment of a balm and the scent of organic, natural vanilla.

$36

value

Shade

Lily - luminous neutral pink

Size

3.2 g / 0.11 oz.

Purchase

Single

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Benefits

Weightless
Buildable
Condition
Soothe

Description

This buildable formula combines the nourishing qualities of a balm with true color impact, enhanced by organic vanilla essence. True-color pigments are expertly coated to soothe and condition, while a blend of luxe emollients envelops lips in weightless moisture and leaves a light-catching sheen.

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How to Use

Glide lipstick along top and bottom lips as desired for a wash of sheer, creamy color. Build to desired level of payoff.

Ingredients

Key Ingredients

SmartWax Blend:

A fusion of emollients and plant-based waxes to help condition and retain moisture while providing a soft, smooth appearance and feel on lips.

Jojoba esters:

These emollients from the Jojoba plant, native to South America, act as a liquid wax that melts into lips on contact and transform into a balmy texture. Gives this formula a weightless, yet creamy feel.

CleanCoat pigments:

Our pigments go through a proprietary process during which they are enveloped in castor oil, a soothing and moisturizing skin conditioner for lips. This special treatment process ensures that the formula evenly coats and hugs lips for true color payoff and light-catching sheen.

Organic Madagascan Bourbon Vanilla:

High-quality, certified organic vanilla gives Sheer Genius its signature sweet scent.

Full List

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Ingredients

Diisostearyl Malate, Jojoba Esters, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Ricinus Communis (Castor) Seed Oil, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Calcium Sodium Borosilicate, Mica, Ethyl Vanillin, Tocopherol, Tin Oxide, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491). Vanillin+

*Organic/Biologique

+ Naturally occurring allergen

+ Allergène d’origine naturelle

Ingredients

Diisostearyl Malate, Jojoba Esters, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Ricinus Communis (Castor) Seed Oil, Calcium Sodium Borosilicate, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Tin Oxide, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI77492). Vanillin+

*Organic/Biologique

+ Naturally occurring allergen

+ Allergène d’origine naturelle

Ingredients

Diisostearyl Malate, Jojoba Esters, Ricinus Communis (Castor) Seed Oil, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Ingredients

Jojoba Esters, Diisostearyl Malate, Ricinus Communis (Castor) Seed Oil, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Mica, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Silica, Tocopherol, Tin Oxide, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Ingredients

Diisostearyl Malate, Jojoba Esters, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Ricinus Communis (Castor) Seed Oil, Vanilla Planifolia Fruit Extract*, Calcium Sodium Borosilicate, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Tin Oxide, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI77492, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Ingredients

Diisostearyl Malate, Jojoba Esters, Octyldodecyl Ricinoleate, Ricinus Communis (Castor) Seed Oil, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Calcium Sodium Borosilicate, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Tin Oxide, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI77492, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Ingredients

Diisostearyl Malate, Jojoba Esters, Ricinus Communis (Castor) Seed Oil, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI77492, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

Ingredients

Jojoba Esters, Diisostearyl Malate, Ricinus Communis (Castor) Seed Oil, Octyldodecyl Ricinoleate, Cera Microcristallina (Microcrystalline Wax)/Cire microcristalline, Vanilla Planifolia Fruit Extract*, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Ethyl Vanillin, Tocopherol, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Iron Oxides (CI 77491, CI77492, CI 77499). Vanillin+
*Organic/Biologique
+ Naturally occurring allergen
+ Allergène d’origine naturelle

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FORMULATION FACT 01

Formulated without heavily ethoxylated ingredients Isoceteth-10 or PEG-10 Dimethicone that carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

FORMULATION FACT 02

We use Diisostearyl Malate, Jojoba Esters, Octyldodecyl Ricinoleate, and Ricinus Communis (Castor) Seed Oil to soften and smooth lips instead of the cyclic siloxanes Cyclotetrasiloxane (D4), Cyclopentasiloxane (D5), and Cyclohexasiloxane (D6) that present concerns around carcinogenicity and environmental harm.

Displays a model in the process of applying a white Counter Cream to her face.

FORMULATION FACT 03

You’ll never see “Flavor/Aroma” or “Parfum/Fragrance” among our ingredients – full ingredient transparency, always.

4.5

Rated 4.5 out of 5 stars

Based on 119 reviews

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Your undertone:

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How would you describe the texture/finish?

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Radiant

Buildable

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119 reviews

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Sandra B.
Verified Buyer
I recommend this product
Age 65+
Your skin tone: Fair
Your undertone: Not Sure
How would you describe the texture/finish? Lightweight, Natural
How often do you use makeup? On Occassion (for events)
Rated 5 out of 5 stars
10/29/25
Sheer Genius Conditioning Lipstick
Non-irritating, smells nice, beautiful color and silky smooth
Was this helpful?
Carla D.
Verified Buyer
I recommend this product
Age 65+
How often do you use makeup? Daily
Rated 5 out of 5 stars
10/25/25
Smooth and Subtle
Love how it goes on smoothly and has staying power.
Was this helpful?
Louise P.
Verified Buyer
I recommend this product
Age 65+
Your skin tone: Fair
Your undertone: Not Sure
How would you describe the texture/finish? Matte
How often do you use makeup? Daily
Rated 5 out of 5 stars
10/22/25
Expensive, but worth it
The color is saturated and doesn’t need to be reapplied frequently. The lipstick is firm in the tube and doesn’t get too soft, like some brands do, yet it feels creamy when you apply it.
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Candi B.
Verified Buyer
I recommend this product
Age 65+
Your skin tone: Medium
Your undertone: Warm
How would you describe the texture/finish? Natural
How often do you use makeup? Frequent User (3-5 days/week)
Rated 5 out of 5 stars
10/15/25
Nice balm and color is natural.
It is light but enriching with a natural look for older lips.
Was this helpful?
Jean w.
Verified Buyer
I recommend this product
Age 65+
Your skin tone: Fair
Your undertone: Neutral
How would you describe the texture/finish? Lightweight, Dewy
How often do you use makeup? On Occassion (for events)
Rated 5 out of 5 stars
10/14/25
New lipstick- awesome
Lovely product
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Sheer Genius Conditioning Lipstick

FORMULATION FACT 01

FORMULATION FACT 02

FORMULATION FACT 03

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